Social Media Marketing

Dual Diploma of Social Media Marketing and Certificate IV in Marketing and Communication

10904NAT, BSB40820

Career Outcomes

Digital Marketing Coordinator

Marketing Executive

Social Media Manager

View All

Study Mode

Online

Awarded by

College for Adult Learning

Qualification

Certificate IV, Diploma

Course Fee

Price may vary

Duration

Full-time: approx. 14 months; Part-time: approx. 16-18 months

Start Date

Enquire now for upcoming start dates

Payment Option

Payment plan

Upfront payment

On this page:

In a nutshell

What you'll need to get it

Subject breakdown

Why College for Adult Learning ?

Where will this course take you?

Career outcomes

Let's talk price

This course meets the Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

In a Nutshell

The Dual Diploma of Social Media Marketing and Certificate IV in Marketing and Communication (10904NAT, BSB40820) offered by the College for Adult Learning is designed to equip participants with essential skills in the rapidly evolving fields of marketing and communication. This comprehensive course covers a range of key learning areas, including the development of effective social media strategies, content creation, and the application of marketing principles to enhance brand visibility and engagement. Participants will gain practical insights into digital marketing tools and techniques, enabling them to navigate the complexities of the online marketplace with confidence.

Throughout the course, learners will explore the intricacies of audience analysis, campaign planning, and the measurement of marketing effectiveness. The curriculum is tailored to foster both creative and analytical thinking, ensuring that graduates are well-prepared to meet the demands of various roles within the marketing sector. By combining theoretical knowledge with hands-on experience, this dual qualification empowers individuals to make informed decisions and drive successful marketing initiatives in their future careers.

With a focus on real-world applications and industry relevance, the Dual Diploma of Social Media Marketing and Certificate IV in Marketing and Communication provides a solid foundation for those looking to advance their careers in marketing and communication. Enquire to learn more.

What You'll Need to Get In

To do this course, you’ll need to be 18 or over at time of registration, you’ll need to demonstrate fluency in the English language and competency with literacy and numeracy.

Subject Breakdown

In this course, subjects you study may include:

NAT10904001 – Plan, implement and manage content marketing
NAT10904002 – Plan, conduct and optimise organic social media marketing
NAT10904003 – Plan, manage and optimise paid social media advertising
NAT10904004 – Establish, build and leverage a personal brand on social media
NAT10904005 – Plan, implement and manage social media conversion strategies
SIRXMKT006 – Develop a social media strategy
BSBPMG430 – Undertake project work
BSBMKG541 – Identify and evaluate marketing opportunities
BSBMKG542 – Establish and monitor the marketing mix
BSBWRT411 – Write complex documents
BSBCMM411 – Make presentations
BSBCRT412 – Articulate, present and debate ideas
BSBMKG433 – Undertake marketing activities
BSBMKG435 – Analyse consumer behaviour
BSBMKG439 – Develop and apply knowledge of communications industry
BSBMKG437 – Create and optimise digital media
BSBESB404 – Market new business ventures
BSBCRT413 – Collaborate in creative processes

Why College for Adult Learning ?

The College for Adult Learning (CAL) offers a diverse range of courses designed to equip individuals with the skills needed for various industries, including building and construction, HR, business management, and logistics. With a commitment to fostering professional growth, CAL provides a supportive environment where learners can thrive.

The dedicated team at CAL takes the time to understand each student’s unique background and aspirations, creating personalised learning pathways that accelerate their journey towards success. Every course is thoughtfully crafted with the goal of empowering students to gain practical skills and confidence, ensuring they are well-prepared for their future careers.

By choosing to study with the College for Adult Learning, individuals can transform their theoretical knowledge into real-world applications, paving the way for exciting career opportunities. CAL is not just an educational provider; it is a partner in your professional development.

Where will this course take you?

When you graduate, you’ll receive a Diploma of Social Media Marketing (10904NAT) and a Certificate IV in Marketing and Communication (BSB40820) from the College of Adult Learning.

Graduating with this Dual Qualification will set you up for success as a confident digital marketer with a holistic social media and marketing skillset that can be utilised across multiple industries, both client-side and agency-side. You’ll play a crucial role in the business success by being able to confidently analyse market trends and consumer behaviour, turning your findings into valuable marketing reports for your stakeholders identifying risks and areas of opportunity.

Career Outcomes

Let's talk price

Pay upfront and save, or go on one of the flexible payment plans from just $57 per week.

Find out if this course is right for you

Fill out the form for a free course brochure and a study consultant will be in touch directly.

100% Privacy · Takes 1 min