Digital Marketing

Double Diploma of Social Media Marketing and Marketing and Communication

10904NAT, BSB50620

Career Outcomes

Digital Marketing Manager

Marketing Manager

Social Media Manager

View All

Study Mode

Online

Awarded by

College for Adult Learning

Qualification

Diploma

Course Fee

Price may vary

Duration

14 months full-time or 16-18 months part-time

Start Date

Enquire now for upcoming start dates

Payment Option

Payment plan

Upfront payment

On this page:

In a nutshell

What you'll need to get it

Subject breakdown

Why College for Adult Learning ?

Where will this course take you?

Career outcomes

Let's talk price

This course meets the Nationally Recognised Training standards. It is listed on the Australian government's National Register for Vocational Education and Training (VET). Studying this course leads to a qualification that's recognised throughout Australia, and lets employers know that you have the right skills for the job.

In a Nutshell

Elevate your career with the Double Diploma of Social Media Marketing (10904NAT) and Marketing and Communication (BSB50620) from the College for Adult Learning. This program offers a powerful combination of digital marketing skills, teaching you how to create marketing plans, write persuasive content, and strategically grow your business. You’ll explore both organic and paid social media strategies, building brand identity and driving customer engagement.

With training delivered in partnership with Social Media College (SMC), you’ll receive hands-on experience to manage campaigns effectively. Gain the expertise needed to identify marketing opportunities, evaluate audience data, and implement conversion strategies. From copywriting to email marketing and retargeting, this course prepares you to navigate the fast-paced world of digital marketing with confidence.

What You'll Need to Get In

The Diploma of Marketing and Communication (BSB50620) requires students to meet entry requirements to undertake this course. To satisfy the entry requirements for this diploma, you must have either completed the following units:

BSBWRT411 – Write complex documents
BSBCMM411 – Make presentations
BSBCRT412 – Articulate, present and debate ideas
BSBMKG433 – Undertake marketing activities
BSBMKG435 – Analyse consumer behaviour
BSBMKG439 – Develop and apply knowledge of communications industry

Have two years equivalent full-time relevant work experience. You will be required to submit evidence and complete a short eligibility conversation with one of CAL’s Learning Coaches.

Find out more in your Course Guide, or speak to one of CAL’s Learning Consultants.

Subject Breakdown

The subjects you’ll study in this course include:

NAT10904001 – Plan, implement and manage content marketing
NAT10904002 – Plan, conduct and optimise organic social media marketing
NAT10904003 – Plan, manage and optimise paid social media advertising
NAT10904004 – Establish, build and leverage a personal brand on social media
NAT10904005 – Plan, implement and manage social media conversion strategies
SIRXMKT006 – Develop a social media strategy
BSBPMG430 – Undertake project work
BSBMKG541 – Identify and evaluate marketing opportunities
BSBMKG542 – Establish and monitor the marketing mix
BSBMKG552 – Design and develop marketing communication plans
BSBMKG555 – Write persuasive copy
BSBFIN501 – Manage budgets and financial plans
SIRXMKT007 – Develop a digital marketing plan
BSBCRT512 – Originate and develop concepts
BSBMKG545 Conduct marketing audits

Why College for Adult Learning ?

The College for Adult Learning (CAL) offers a diverse range of courses designed to equip individuals with the skills needed for various industries, including building and construction, HR, business management, and logistics. With a commitment to fostering professional growth, CAL provides a supportive environment where learners can thrive.

The dedicated team at CAL takes the time to understand each student’s unique background and aspirations, creating personalised learning pathways that accelerate their journey towards success. Every course is thoughtfully crafted with the goal of empowering students to gain practical skills and confidence, ensuring they are well-prepared for their future careers.

By choosing to study with the College for Adult Learning, individuals can transform their theoretical knowledge into real-world applications, paving the way for exciting career opportunities. CAL is not just an educational provider; it is a partner in your professional development.

Where will this course take you?

When you graduate, you’ll receive a Diploma of Social Media Marketing (10904NAT) and a Diploma of Marketing and Communication (BSB50620).

Graduating with this Double Diploma will set you up for success as a confident marketing or social media manager with a holistic marketing skillset that can be utilised across multiple industries, in B2B, B2C and small business through to enterprise.

You’ll gain valuable knowledge on marketing strategies, copywriting for different channels, the importance of brand identity, and converting your audience into customers.

Career Outcomes

Let's talk price

During March, CAL is offering a free upgrade to the Double Diploma. This makes the discounted upfront fee of $3,995 with an upfront deposit of $1,495. There are also flexible payment plans from as low as $57 per week.

Find out if this course is right for you

Fill out the form for a free course brochure and a study consultant will be in touch directly.

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