Bachelor of Applied Business (Marketing)

The Bachelor of Applied Business (Marketing) offered by Ducere Global Business School is designed to equip students with the essential skills and knowledge needed to thrive in the dynamic field of marketing. This course covers a range of key learning areas, including consumer behaviour, digital marketing strategies, brand management, and market research. Students will engage with real-world case studies and practical projects, allowing them to apply theoretical concepts in a practical context, which enhances their understanding and prepares them for the workforce.

Throughout the program, learners will develop critical thinking and analytical skills, enabling them to make informed marketing decisions. The curriculum is tailored to reflect current industry trends and practices, ensuring that graduates are well-prepared to meet the demands of employers. With a focus on innovation and creativity, the course encourages students to explore new marketing technologies and methodologies, fostering a mindset that is adaptable to the ever-evolving business landscape.

This course not only aims to build foundational marketing knowledge but also emphasises the importance of ethical practices and social responsibility in business. By integrating these principles into the learning experience, Ducere Global Business School prepares students to become responsible leaders in the marketing sector. Enquire to learn more.

Upon successful completion of this course you will receive a nationally recognised, accredited Bachelor of Applied Business (Marketing) from Torrens University Australia.

Learning outcomes

• Thorough knowledge of marketing fundamentals and their evolution in the digital landscape
• Skills to develop and manage marketing strategies that are culturally sensitive and globally adaptable
• Identify, analyse and solve marketing challenges within both new and established organisations
• Skills to self-start and self-manage work-related projects within digital environments
• Ability to identify, analyse and solve business challenges within both new and established organisations
• Knowledge of the ‘triple bottom line’ of business, considering the impacts business decisions have on not only financial outcomes but social and environmental outcomes as well