How to Become a Sports Marketer: Australian Careers in Sports Management

The Bachelor of Sport Business (Leadership) from the Australian College of Physical Education (ACPE) will allow you to be fully equipped for a management role within the sport industry. This degree will broaden both your theoretical and technical knowledge of the sport industry.

The course will develop your specialist knowledge, including the legal, marketing, technological, administrative and financial aspects of the sport industry. This knowledge will also be combined with business skills that will help you manage not-for-profit and professional sports organisations, sporting events and facilities, athletes, and more. The Bachelor of Sport Business (Leadership) is taught by industry professionals, alongside multiple opportunities for sport-focused placements and internships. This degree will ensure that you are ready for work as soon as you graduate.

The Bachelor of Sport Business (Leadership) is available face-to-face on campus at Sydney Olympic Park, with some units available online.

Based on the content stemming from the Bachelor of Business (Leadership) is the Associate Degree of Sport Business qualification from the Australian College of Physical Education (ACPE) – offering students the opportunity to enter the workforce earlier, or complete their studies whilst balancing other commitments.

Key topics of this degree include sport analytics, sport law and integrity, sport management, athlete well-being, leadership, and management. The Associate Degree of Sport Business is also a pathway to the Bachelor of Sport Business (Leadership). ACPE outshines competitors in the Quality Indicators of Learning and Teaching (QILT) Student Experience Survey, showcasing what students have said about their experience at ACPE. ACPE ranked number 1 for sport courses in Australia for learning resources and skills development in 2021.

This course has a blended study mode, with on-campus attendance required and some online components available.

If you love your sports, and have always dreamed about a career in sports management, then this Graduate Certificate of Sport Management qualification from the Australian College of Physical Education (ACPE) could be just the course you’re looking for. This course is ideal for professionals, athletes and coaches who are looking for further education in the field that will improve their long-term career prospects, or professionals in other fields who wish to switch to a career in sports.

This course will enable you to confidently engage in a range of sports management roles by teaching you essential skills required to become a top performer in the sports management sector. You will gain knowledge in crucial fields such as people management in sports organisations, financial management in sport, law and governance in sport administration, strategic and operational risk management and athlete well-being and case management.

This course can be completed in three months via online full-time study, or over a longer period via part time study, allowing you to manage work and other commitments easily.

If you are looking to further your career in sports management and engage with senior roles in sports management and governance, then this Graduate Diploma of Sport Management qualification from the Australian College of Physical Education (ACPE) could be just what you’re looking for.

This program offers a comprehensive post-graduate degree combined with invaluable practical experience that directly aligns with the demands and standards of the sport industry. A distinct focus is placed on empowering students with the necessary expertise and capabilities to make a meaningful contribution in managerial positions within the sports sector. The course will enable you to explore and gain expertise in essential subjects such as leadership in sport organisations, financial management in sport, strategic and operational risk management and managing technology in sport leadership across sport organisations.

The structure of the course has been thoughtfully designed to accommodate the needs of students with varying commitments. With the option of part-time study, individuals can seamlessly transition between full-time and part-time enrollment, enabling them to balance their academic pursuits with other obligations.