How to Become a Social Media Strategist: Australian Careers in Social Media Marketing

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10904NAT

Diploma of Social Media Marketing

Social media marketers are in high demand and businesses everyone are quickly recognising its influence! Tap into the power of social media for your business with this 10904NAT Diploma of Social Media Marketing delivered online by Open Colleges.

From Facebook and LinkedIn to Snapchat and Instagram, you will learn how to devise a social media plan for a range of mediums, and utilise tools such as email marketing and effective content to build your own personal brand.

This online course was created by industry leaders… We’re talking members of Forbes’ Top 50 global social media experts! You’ll get taken through social media network strategy, how to create engaging and effective marketing content, and master the art of creating your own personal brand on social media.

You will also learn how to use email marketing in your workplace, plus have the opportunity to set up and manage social media accounts across a number of channels, meaning you’ll graduate with an impressive portfolio showcasing your abilities and the cutting edge skills to succeed in the dynamic field of social media marketing.

Each student will receive a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia.

PLEASE NOTE – Open Colleges is a privately-run RTO, not government-run like a TAFE, so they cannot offer government funding. Please check eligibility requirements before beginning an enrollment with Open Colleges.

Online

Community Manager, Content Marketing Manager, Content Strategist, Social Media Consultant, Social Media Manager, Social Media Strategist

Price may vary

Self-paced; up to 24 months

10904NAT

Diploma of Social Media Marketing

The world runs on social media these days – and whether you’re an entrepreneur or a company marketing professional, you need to know the ins and outs of the online sphere! Luckily, the 10904NAT Diploma of Social Media Marketing from Australian Institute of Management (AIM) Education and Training is here to help you succeed in the world of social.

This comprehensive online diploma is Australia’s only nationally recognised formal qualification for social media marketing professionals. Throughout the course, you’ll learn everything you need to know about creating great content, nailing your company’s image and branding, and converting likes, comments and views into customers and clients. Focusing primarily on the big social media players (Facebook, Instagram, Twitter, YouTube and LinkedIn), you’ll discover how to implement savvy, successful social media marketing strategies across a variety of platforms.

Over 12 months of online study, you’ll complete nine comprehensive course units developed by global leaders in social media, which draw on real-world examples and case studies to prepare you for all the challenges the social world may throw your way. You’ll graduate with the skills and knowledge you need to seek out specialist roles in one of the world’s largest and fastest-growing sectors. So why wait? Dive in and start your brand-new career path today!

This course is delivered 100% online, requires roughly 12 hours of study per week and can be completed in 12-18 months.

Online

Content Creator, Social Media Analyst, Social Media Consultant, Social Media Coordinator, Social Media Manager, Social Media Officer, Social Media Strategist

Price may vary

12 months

Master of Digital Marketing

Whether you’re in the early stage of a marketing career or you’re an experienced marketer wanting to upskill in the tools and strategies of digital marketing, the Master of Digital Marketing from UTS Online covers it all.

The 100% online course designed with industry leaders is created for data-driven and strategic marketing professionals who want to excel at the digital skills of today and prepare for future change.

During your studies, you’ll build future focused skills required for the industry’s continual changes. Cover analytics and technology, how to be an effective leader and decision-maker for innovative digital marketing solutions, develop a deep understanding of digital, build analytical and behavioural understanding of customers, plus much more.

Online

Advertising or Marketing Professional, Brand Manager, Digital Marketer, Digital Marketing and Communications Officer, Digital Marketing Manager, Digital Marketing Specialist, Marketing Manager, Social Media Manager, Social Media Strategist

Price may vary

2 years part-time minimum

Graduate Certificate in Marketing and Digital Strategy

Build the specialist skills and knowledge you’ll need to take a significant next step in your career with the Graduate Certificate in Marketing and Digital Strategy from UTS Online.

Designed for those who want to develop core marketing capabilities to become adaptive marketing professionals and prepare for the future of digital marketing, this course will give you the foundational skills and knowledge to drive marketing strategies.

Created with industry leaders, this 100% online course will allow you to develop an understanding of core, contemporary marketing concepts to give you the confidence to apply new theories and frameworks to your everyday practice.

Online

Customer Analyst, Digital Campaign Planner, Digital Marketer, Digital Marketing and Communications Officer, Digital Marketing Manager, Digital Strategist, SEO Strategist, Social Media Strategist

Price may vary

8 months part-time minimum

10904NAT

Diploma of Social Media Marketing

The Diploma of Social Media Marketing (10904NAT) from College for Adult Learning will give you the essential skills you need to successfully develop your social media strategy and online presence.

With this course, you’ll strengthen your ability to create a consistent brand identity and produce and publish high-converting content to all the right channels to drive traffic to your website.

You’ll gain valuable social media marketing skills to generate website traffic from your social channels, and convert them into paying customers.

This course is delivered in partnership with Social Media College (SMC), including some training and some support services provided by SMC on behalf of the College for Adult Learning.

You’ll learn skills in:

Developing social media strategies by identifying your audience and choosing the right channels for your purpose.
Establishing both organic and paid social media presence to increase brand reach and engagement.
Planing, implementation and how to manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.

Online

Digital Marketing Coordinator, Social Media Manager, Social Media Strategist

Price may vary

12 months full time, 12-24 months part-time

On this page

What is a Social Media Strategist?

What will I do?

What skills do I need?

Resources

What is a Social Media Strategist?

The role of a Social Media Strategist is both dynamic and rewarding, offering individuals the opportunity to shape the online presence of brands and organisations. These professionals are responsible for developing and implementing effective social media strategies that align with the overall marketing goals of their clients or employers. By leveraging various social media platforms, they engage with audiences, build brand awareness, and drive traffic to websites, all while fostering a vibrant online community.

Social Media Strategists have a diverse range of responsibilities that include conducting market research to understand target audiences, creating compelling content tailored to different platforms, and analysing performance metrics to refine strategies. They often collaborate with marketing teams to ensure that social media efforts are integrated with broader marketing campaigns. This role requires a keen understanding of current trends, audience behaviour, and the ability to adapt strategies in real-time to maximise engagement and reach.

Common tasks for a Social Media Strategist include crafting engaging posts, designing eye-catching visuals, scheduling content, and monitoring social media channels for interactions. They also respond to comments and messages, ensuring that the brand maintains a positive and responsive online presence. Additionally, they may conduct social media audits to assess the effectiveness of existing strategies and identify areas for improvement, making this role both analytical and creative.

Overall, a career as a Social Media Strategist is an exciting path for those who are passionate about digital communication and enjoy working in a fast-paced environment. With the ever-evolving nature of social media, professionals in this field have the chance to continuously learn and innovate, making a significant impact on how brands connect with their audiences.

Career snapshots For Social Media Strategists

The role of a Social Media Manager is increasingly vital in today’s digital landscape, where brands rely heavily on social media platforms to engage with their audiences. This career is characterised by a dynamic work environment, requiring creativity, strategic thinking, and a strong understanding of digital marketing trends.

Average Age: Typically ranges from 25 to 35 years.
Gender Distribution: Predominantly female, with approximately 70% of professionals identifying as women.
Hours per Week: Full-time positions generally require around 38 to 40 hours per week.
Average Salary: The average salary for a Social Media Manager in Australia is approximately $90,000 per year, with variations based on location and experience.
Unemployment Rate: The unemployment rate in this field is relatively low, reflecting the high demand for skilled professionals.
Employment Numbers: Approximately 20,000 individuals are currently employed as Social Media Managers across Australia.
Projected Growth: The industry is expected to grow by 10% over the next five years, driven by the increasing importance of social media in marketing strategies.

As businesses continue to recognise the value of social media in reaching their target audiences, the demand for skilled Social Media Managers is likely to remain strong. This career offers a blend of creativity and analytical skills, making it an appealing choice for those looking to make an impact in the digital marketing space.

What will I do?

A Social Media Strategist plays a crucial role in shaping a brand’s online presence and engagement. They are responsible for developing and executing social media strategies that align with business goals, enhance brand awareness, and foster community interaction. This dynamic position requires a blend of creativity, analytical skills, and a deep understanding of various social media platforms to effectively connect with target audiences and drive measurable results.

Content Creation – Develop engaging and relevant content tailored to the target audience across various social media platforms.
Strategy Development – Create and implement comprehensive social media strategies that align with overall marketing objectives.
Analytics and Reporting – Monitor, analyse, and report on social media performance metrics to assess the effectiveness of campaigns.
Community Management – Engage with followers, respond to comments and messages, and manage online community interactions.
Trend Analysis – Stay updated on industry trends, platform updates, and emerging technologies to inform strategy adjustments.
Collaboration – Work closely with marketing, design, and content teams to ensure cohesive messaging and branding.
Campaign Management – Plan and execute social media campaigns, including promotions, contests, and partnerships.
Audience Research – Conduct research to understand audience preferences and behaviours to tailor content and strategies effectively.
Brand Monitoring – Track brand mentions and sentiment across social media to manage reputation and address any issues promptly.
Training and Guidance – Provide training and support to team members on best practices for social media engagement and content creation.

What skills do I need?

A career as a Social Media Strategist requires a diverse set of skills that blend creativity with analytical thinking. Professionals in this field must possess strong communication skills to effectively engage with audiences across various platforms. They should be adept at content creation, understanding the nuances of different social media channels, and tailoring messages to resonate with specific demographics. Additionally, a solid grasp of social media analytics is essential, as strategists need to interpret data to refine their approaches and measure the success of campaigns.

Moreover, a Social Media Strategist should be familiar with current trends and emerging technologies to stay ahead in a rapidly evolving digital landscape. Skills in project management and collaboration are also vital, as these professionals often work with cross-functional teams to align social media strategies with broader marketing goals. Ultimately, a successful Social Media Strategist combines creativity, analytical prowess, and a keen understanding of audience behaviour to drive engagement and brand loyalty.

Skills/attributes

Strong understanding of social media platforms and trends
Excellent written and verbal communication skills
Creative thinking and content creation abilities
Analytical skills for measuring and interpreting data
Experience with social media management tools
Ability to develop and implement social media strategies
Knowledge of SEO and digital marketing principles
Strong organisational and time management skills
Ability to work collaboratively in a team environment
Adaptability to changing trends and technologies
Customer service orientation and community engagement skills
Understanding of branding and marketing principles
Basic graphic design skills for creating visual content
Project management skills for coordinating campaigns
Ability to handle feedback and criticism constructively

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How to Become a Social Media Strategist: Australian Careers in Social Media Marketing

What is a Social Media Strategist?

Career snapshots For Social Media Strategists

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes