How to Become a Social Media Manager: Australian Careers in Social Media Marketing

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10904NAT

Diploma of Social Media Marketing

Social media marketers are in high demand and businesses everyone are quickly recognising its influence! Tap into the power of social media for your business with this 10904NAT Diploma of Social Media Marketing delivered online by Open Colleges.

From Facebook and LinkedIn to Snapchat and Instagram, you will learn how to devise a social media plan for a range of mediums, and utilise tools such as email marketing and effective content to build your own personal brand.

This online course was created by industry leaders… We’re talking members of Forbes’ Top 50 global social media experts! You’ll get taken through social media network strategy, how to create engaging and effective marketing content, and master the art of creating your own personal brand on social media.

You will also learn how to use email marketing in your workplace, plus have the opportunity to set up and manage social media accounts across a number of channels, meaning you’ll graduate with an impressive portfolio showcasing your abilities and the cutting edge skills to succeed in the dynamic field of social media marketing.

Each student will receive a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia.

PLEASE NOTE – Open Colleges is a privately-run RTO, not government-run like a TAFE, so they cannot offer government funding. Please check eligibility requirements before beginning an enrollment with Open Colleges.

Online

Community Manager, Content Marketing Manager, Content Strategist, Social Media Consultant, Social Media Manager, Social Media Strategist

Price may vary

Self-paced; up to 24 months

10118NAT

Diploma of Social Media Marketing

The 10904NAT Diploma of Social Media Marketing from Upskilled provides a comprehensive overview of skills and strategies used in social media marketing, and is aimed at anyone wishing to start working in the field.

Material covered in the course includes marketing strategies, audience identification, content marketing, email marketing, social media platforms, budgeting and planning, providing you with a skill set that’s up to date and in demand. By the end of the course you will have fully mastered all the essential skills such as how to plan conduct and optimise organic social media marketing, how to design and develop marketing communication plans, how to develop an effective social media strategy, amongst others.

This course is delivered entirely online by Upskilled, allowing you the flexibility to study from home and pace your learning to suit your schedule.

Online

Community Manager, Content Marketing Manager, Social Media Analyst, Social Media Consultant, Social Media Manager, Social Media Officer, Social Media Strategist

Price may vary

12-18 months

10904NAT

Diploma of Social Media Marketing

The world runs on social media these days – and whether you’re an entrepreneur or a company marketing professional, you need to know the ins and outs of the online sphere! Luckily, the 10904NAT Diploma of Social Media Marketing from Australian Institute of Management (AIM) Education and Training is here to help you succeed in the world of social.

This comprehensive online diploma is Australia’s only nationally recognised formal qualification for social media marketing professionals. Throughout the course, you’ll learn everything you need to know about creating great content, nailing your company’s image and branding, and converting likes, comments and views into customers and clients. Focusing primarily on the big social media players (Facebook, Instagram, Twitter, YouTube and LinkedIn), you’ll discover how to implement savvy, successful social media marketing strategies across a variety of platforms.

Over 12 months of online study, you’ll complete nine comprehensive course units developed by global leaders in social media, which draw on real-world examples and case studies to prepare you for all the challenges the social world may throw your way. You’ll graduate with the skills and knowledge you need to seek out specialist roles in one of the world’s largest and fastest-growing sectors. So why wait? Dive in and start your brand-new career path today!

This course is delivered 100% online, requires roughly 12 hours of study per week and can be completed in 12-18 months.

Online

Content Creator, Social Media Analyst, Social Media Consultant, Social Media Coordinator, Social Media Manager, Social Media Officer, Social Media Strategist

Price may vary

12 months

Master of Digital Marketing

Whether you’re in the early stage of a marketing career or you’re an experienced marketer wanting to upskill in the tools and strategies of digital marketing, the Master of Digital Marketing from UTS Online covers it all.

The 100% online course designed with industry leaders is created for data-driven and strategic marketing professionals who want to excel at the digital skills of today and prepare for future change.

During your studies, you’ll build future focused skills required for the industry’s continual changes. Cover analytics and technology, how to be an effective leader and decision-maker for innovative digital marketing solutions, develop a deep understanding of digital, build analytical and behavioural understanding of customers, plus much more.

Online

Advertising or Marketing Professional, Brand Manager, Digital Marketer, Digital Marketing and Communications Officer, Digital Marketing Manager, Digital Marketing Specialist, Marketing Manager, Social Media Manager, Social Media Strategist

Price may vary

2 years part-time minimum

10904NAT

Diploma of Social Media Marketing

The Diploma of Social Media Marketing (10904NAT) from College for Adult Learning will give you the essential skills you need to successfully develop your social media strategy and online presence.

With this course, you’ll strengthen your ability to create a consistent brand identity and produce and publish high-converting content to all the right channels to drive traffic to your website.

You’ll gain valuable social media marketing skills to generate website traffic from your social channels, and convert them into paying customers.

This course is delivered in partnership with Social Media College (SMC), including some training and some support services provided by SMC on behalf of the College for Adult Learning.

You’ll learn skills in:

Developing social media strategies by identifying your audience and choosing the right channels for your purpose.
Establishing both organic and paid social media presence to increase brand reach and engagement.
Planing, implementation and how to manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.

Online

Digital Marketing Coordinator, Social Media Manager, Social Media Strategist

Price may vary

12 months full time, 12-24 months part-time

10904NAT, BSB50620

Double Diploma of Social Media Marketing and Marketing and Communication

The Double Diploma of Social Media Marketing (10904NAT) and Marketing and Communication (BSB50620) from College for Adult Learning, is perfect for those looking to equip themselves with both essential social media and marketing skills.

You’ll develop high-level management skills to create marketing plans and strategies, with the hands-on skills to write persuasive content and seek new opportunities to advance your business.

In addition to essential marketing skills, you’ll learn key social media skills to increase your online presence both organically and with paid strategies, build your brand identity on social channels and drive users to your website to become paying customers.

This course is delivered in partnership with Social Media College (SMC), including some training and some support services provided by SMC on behalf of the College for Adult Learning.

You’ll learn how to:

Identify, evaluate and take advantage of marketing opportunities by analysing market data.
Develop social media strategies by identifying your audience, choosing the right channels for your purpose.
Establish organic and paid social media presence to increase brand reach.
Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.

Online

Digital Marketing Manager, Marketing Manager, Social Media Manager

Price may vary

14 months full-time or 16-18 months part-time

10904NAT, BSB40820

Dual Diploma of Social Media Marketing and Certificate IV in Marketing and Communication

The Dual Diploma of Social Media Marketing (10904NAT) and Certificate IV in Marketing and Communication (BSB40820) from College for Adult Learning is perfect for those looking to kick-start their career in digital marketing with essential social media and fundamental marketing skills.

You’ll develop social media skills to increase your online presence both organic and with paid strategies, build your brand identity on social channels and drive users to your website to become paying customers. You’ll also learn key marketing skills to provide support to internal stakeholders and the wider team to deliver marketing projects including the creation of communications plans, analysing consumer behaviour, developing content and executing marketing campaigns.

Also, you’ll learn how to:

Identify, evaluate and take advantage of marketing opportunities by analysing market data;
Develop social media strategies by identifying your audience, choosing the right channels;
Establish both an organic and paid social media presence to increase brand reach and maximise returns on paid social media;
Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.

Online

Digital Marketing Coordinator, Marketing Executive, Social Media Manager

Price may vary

Full-time: approx. 14 months; Part-time: approx. 16-18 months

On this page

What is a Social Media Manager?

What will I do?

What skills do I need?

Resources

What is a Social Media Manager?

The role of a Social Media Manager is both dynamic and rewarding, offering individuals the opportunity to shape a brand’s online presence and engage with diverse audiences. In this career, professionals are responsible for developing and implementing social media strategies that align with the overall marketing goals of an organisation. They play a crucial role in crafting the voice of the brand, ensuring that it resonates with the target audience while fostering community engagement and brand loyalty.

Social Media Managers have a variety of responsibilities that include creating and curating content, managing social media accounts, and analysing performance metrics to refine strategies. They are tasked with staying up-to-date on the latest trends and best practices in social media, which allows them to create compelling campaigns that capture attention and drive engagement. Additionally, they often collaborate with other marketing professionals to ensure a cohesive brand message across all platforms.

Common tasks for a Social Media Manager include scheduling posts, responding to audience inquiries, and monitoring social media channels for brand mentions. They also conduct market research to understand audience preferences and behaviours, which informs their content creation and campaign strategies. By leveraging analytics tools, they assess the effectiveness of their efforts, making data-driven decisions to enhance future campaigns and maximise reach.

Overall, a career as a Social Media Manager is an exciting pathway for those who are passionate about digital communication and marketing. It offers the chance to be creative, analytical, and strategic, all while making a significant impact on a brand’s success in the digital landscape. With the continuous growth of social media, the demand for skilled professionals in this field is likely to remain strong, providing ample opportunities for career advancement and personal growth.

Career snapshots For Social Media Managers

The role of a Social Media Manager is increasingly vital in today’s digital landscape, where effective online presence can significantly influence a brand’s success. This career involves developing and implementing social media strategies, creating content, and engaging with audiences across various platforms.

Average Age: 36 years
Gender Distribution: 57% female
Average Hours Worked: 42 hours per week
Median Weekly Earnings: $1,803
Unemployment Rate: Relatively low, with a strong demand for skilled professionals
Current Employment: Approximately 96,800 individuals in the role
Projected Growth: An annual increase of about 4,300 positions expected

As businesses continue to recognise the importance of social media in marketing, the demand for skilled Social Media Managers is anticipated to grow. This role not only offers competitive pay but also provides opportunities for creativity and strategic thinking in a dynamic work environment.

Source: ABS Labour Force Survey, 2023; ANZSCO 2251.

What will I do?

A Social Media Manager plays a crucial role in shaping a brand’s online presence and engagement. They are responsible for creating, curating, and managing content across various social media platforms, ensuring that the brand’s voice resonates with its audience. This dynamic position requires a blend of creativity, strategic thinking, and analytical skills to effectively connect with consumers and drive brand awareness. As social media continues to evolve, the role of a Social Media Manager becomes increasingly vital in navigating the digital landscape.

Content Creation – Developing engaging and relevant content tailored to the target audience across various social media platforms.
Social Media Strategy – Planning and implementing social media strategies to enhance brand visibility and engagement.
Community Management – Interacting with followers, responding to comments and messages, and fostering a positive online community.
Analytics and Reporting – Monitoring social media performance metrics and preparing reports to assess the effectiveness of campaigns.
Trend Analysis – Keeping up-to-date with social media trends and platform updates to ensure the brand remains relevant.
Collaboration – Working with other departments, such as marketing and public relations, to align social media efforts with overall business goals.
Campaign Management – Planning and executing social media campaigns, including promotions and contests, to drive engagement and reach.
Brand Monitoring – Tracking brand mentions and sentiment across social media to manage reputation and address any issues promptly.
Advertising Management – Creating and managing paid social media advertising campaigns to increase reach and conversions.
Training and Development – Educating team members on best practices for social media use and engagement.

What skills do I need?

A career as a Social Media Manager requires a diverse set of skills that blend creativity, analytical thinking, and effective communication. Professionals in this role must be adept at crafting engaging content tailored to various platforms, understanding the nuances of each social media channel. Strong writing skills are essential, as they will be responsible for creating posts that resonate with target audiences while maintaining the brand’s voice. Additionally, a keen eye for design and familiarity with graphic design tools can enhance the visual appeal of social media campaigns.

Moreover, analytical skills are crucial for a Social Media Manager, as they need to interpret data from social media metrics to assess the effectiveness of their strategies. This includes understanding audience engagement, tracking campaign performance, and adjusting tactics based on insights gained. Proficiency in social media management tools and a solid grasp of digital marketing principles will further empower them to drive brand awareness and foster community engagement. Ultimately, a successful Social Media Manager combines creativity with strategic thinking to build a strong online presence for their organisation.

Skills/attributes

Strong understanding of social media platforms and trends
Excellent written and verbal communication skills
Ability to create engaging content
Analytical skills to interpret social media metrics
Experience with social media management tools
Creative thinking and problem-solving abilities
Knowledge of digital marketing strategies
Ability to work collaboratively in a team
Time management and organisational skills
Adaptability to changing trends and technologies
Customer service orientation
Basic graphic design skills
Understanding of SEO and online advertising
Ability to manage multiple projects simultaneously
Strong attention to detail

Resources

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How to Become a Social Media Manager: Australian Careers in Social Media Marketing

What is a Social Media Manager?

Career snapshots For Social Media Managers

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes