How to Become a Social Media Coordinator: Australian Careers in Social Media Marketing

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10904NAT

Diploma of Social Media Marketing

The world runs on social media these days – and whether you’re an entrepreneur or a company marketing professional, you need to know the ins and outs of the online sphere! Luckily, the 10904NAT Diploma of Social Media Marketing from Australian Institute of Management (AIM) Education and Training is here to help you succeed in the world of social.

This comprehensive online diploma is Australia’s only nationally recognised formal qualification for social media marketing professionals. Throughout the course, you’ll learn everything you need to know about creating great content, nailing your company’s image and branding, and converting likes, comments and views into customers and clients. Focusing primarily on the big social media players (Facebook, Instagram, Twitter, YouTube and LinkedIn), you’ll discover how to implement savvy, successful social media marketing strategies across a variety of platforms.

Over 12 months of online study, you’ll complete nine comprehensive course units developed by global leaders in social media, which draw on real-world examples and case studies to prepare you for all the challenges the social world may throw your way. You’ll graduate with the skills and knowledge you need to seek out specialist roles in one of the world’s largest and fastest-growing sectors. So why wait? Dive in and start your brand-new career path today!

This course is delivered 100% online, requires roughly 12 hours of study per week and can be completed in 12-18 months.

Online

Content Creator, Social Media Analyst, Social Media Consultant, Social Media Coordinator, Social Media Manager, Social Media Officer, Social Media Strategist

Price may vary

12 months

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What is a Social Media Coordinator?

What will I do?

What skills do I need?

Resources

What is a Social Media Coordinator?

The role of a Social Media Coordinator is an exciting and dynamic career that sits at the intersection of marketing, communication, and digital engagement. These professionals are responsible for managing a brand’s presence across various social media platforms, ensuring that the voice and image of the brand resonate with its target audience. They play a crucial role in shaping the online narrative of a company, making it an ideal career for those who are creative, tech-savvy, and passionate about social media trends.

A Social Media Coordinator’s responsibilities are diverse and engaging. They develop and implement social media strategies that align with the overall marketing goals of the organisation. This includes creating compelling content, scheduling posts, and engaging with followers to foster a sense of community. They also monitor social media channels for feedback and trends, allowing them to adapt strategies in real-time to maximise engagement and reach. Their analytical skills come into play as they track performance metrics, providing insights that inform future campaigns.

Common tasks for a Social Media Coordinator include crafting eye-catching graphics and writing engaging copy that captures the essence of the brand. They often collaborate with other departments, such as marketing and public relations, to ensure a cohesive message across all platforms. Additionally, they may coordinate with influencers or brand ambassadors to amplify the brand’s reach. The role requires a blend of creativity and strategic thinking, making it a fulfilling career for those who enjoy both aspects.

Overall, a career as a Social Media Coordinator offers a unique opportunity to influence how a brand is perceived in the digital landscape. With the ever-evolving nature of social media, this role promises continuous learning and growth, making it an exciting path for anyone looking to make their mark in the marketing world. As businesses increasingly recognise the importance of a strong online presence, the demand for skilled Social Media Coordinators is likely to grow, providing ample opportunities for career advancement.

Career snapshots For Social Media Coordinators

The role of a Social Media Coordinator is increasingly vital in today’s digital landscape, where effective online communication can significantly impact a brand’s success. This position typically involves managing a company’s social media presence, creating content, and engaging with audiences across various platforms.

Average Age: Most Social Media Coordinators are in their late 20s to early 30s.
Gender Distribution: The field is predominantly female, with approximately 70% of professionals identifying as women.
Hours per Week: Full-time positions generally require around 38-40 hours per week.
Average Salary: The typical salary for a Social Media Coordinator is around $70,000 per year.
Unemployment Rate: The unemployment rate in this sector is relatively low, reflecting strong demand for skilled professionals.
Employment Numbers: Approximately 20,000 individuals are currently employed as Social Media Coordinators in Australia.
Projected Growth: The job market for Social Media Coordinators is expected to grow by 10% over the next five years, driven by the increasing importance of digital marketing.

As businesses continue to recognise the value of a robust online presence, the demand for Social Media Coordinators is likely to remain strong, making it a promising career choice for those interested in marketing and communications.

What will I do?

A Social Media Coordinator plays a vital role in shaping a brand’s online presence and engaging with its audience across various platforms. This position requires a blend of creativity, strategic thinking, and analytical skills to effectively manage social media accounts, create compelling content, and monitor performance metrics. As businesses increasingly rely on digital channels for communication and marketing, the demand for skilled Social Media Coordinators continues to grow, making it an exciting career choice for those passionate about social media and communication.

Content Creation – Develop engaging and relevant content for various social media platforms, including text, images, and videos.
Social Media Management – Oversee daily operations of social media accounts, ensuring timely posting and interaction with followers.
Analytics and Reporting – Monitor social media performance metrics and prepare reports to assess the effectiveness of campaigns.
Community Engagement – Respond to comments, messages, and inquiries from followers to foster a positive online community.
Trend Monitoring – Stay updated on industry trends and emerging social media platforms to keep the brand relevant.
Campaign Development – Collaborate with marketing teams to create and implement social media campaigns that align with business goals.
Brand Consistency – Ensure all content aligns with the brand’s voice, style, and messaging across all platforms.
Collaboration with Influencers – Identify and engage with influencers to expand brand reach and credibility.
Social Media Strategy – Assist in developing and executing a comprehensive social media strategy to enhance brand visibility.
Training and Support – Provide guidance and support to team members on best practices for social media engagement.

What skills do I need?

A career as a Social Media Coordinator requires a diverse set of skills that blend creativity with analytical thinking. Strong written and verbal communication skills are essential, as the role involves crafting engaging content that resonates with various audiences across multiple platforms. Additionally, proficiency in social media management tools and an understanding of analytics are crucial for tracking performance and optimising strategies. A keen eye for design and familiarity with graphic design software can also enhance the visual appeal of posts, making them more shareable and impactful.

Moreover, a successful Social Media Coordinator must possess excellent organisational skills to manage multiple campaigns simultaneously while adhering to deadlines. Adaptability is key, as trends in social media can shift rapidly, requiring the ability to pivot strategies quickly. Understanding the target audience and staying updated on industry trends will empower the coordinator to create relevant and timely content. Ultimately, a combination of creativity, technical skills, and strategic thinking will pave the way for success in this dynamic role.

Skills/attributes

Strong written and verbal communication skills
Proficiency in social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn)
Understanding of social media analytics and reporting tools
Creative thinking and content creation abilities
Basic graphic design skills (e.g., familiarity with tools like Canva or Adobe Creative Suite)
Ability to develop and implement social media strategies
Strong organisational and time management skills
Knowledge of current trends in social media and digital marketing
Experience with community management and engagement
Ability to work collaboratively in a team environment
Attention to detail and ability to maintain brand voice
Adaptability and willingness to learn new tools and technologies
Basic understanding of SEO and content marketing principles
Customer service orientation and problem-solving skills

Resources

NATIONAL

QLD

VIC

ACT

TAS

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How to Become a Social Media Coordinator: Australian Careers in Social Media Marketing

What is a Social Media Coordinator?

Career snapshots For Social Media Coordinators

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes