How to Become a Social Media Consultant: Australian Careers in Social Media Marketing

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10904NAT

Diploma of Social Media Marketing

Social media marketers are in high demand and businesses everyone are quickly recognising its influence! Tap into the power of social media for your business with this 10904NAT Diploma of Social Media Marketing delivered online by Open Colleges.

From Facebook and LinkedIn to Snapchat and Instagram, you will learn how to devise a social media plan for a range of mediums, and utilise tools such as email marketing and effective content to build your own personal brand.

This online course was created by industry leaders… We’re talking members of Forbes’ Top 50 global social media experts! You’ll get taken through social media network strategy, how to create engaging and effective marketing content, and master the art of creating your own personal brand on social media.

You will also learn how to use email marketing in your workplace, plus have the opportunity to set up and manage social media accounts across a number of channels, meaning you’ll graduate with an impressive portfolio showcasing your abilities and the cutting edge skills to succeed in the dynamic field of social media marketing.

Each student will receive a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia.

PLEASE NOTE – Open Colleges is a privately-run RTO, not government-run like a TAFE, so they cannot offer government funding. Please check eligibility requirements before beginning an enrollment with Open Colleges.

Online

Community Manager, Content Marketing Manager, Content Strategist, Social Media Consultant, Social Media Manager, Social Media Strategist

Price may vary

Self-paced; up to 24 months

10904NAT

Diploma of Social Media Marketing

The world runs on social media these days – and whether you’re an entrepreneur or a company marketing professional, you need to know the ins and outs of the online sphere! Luckily, the 10904NAT Diploma of Social Media Marketing from Australian Institute of Management (AIM) Education and Training is here to help you succeed in the world of social.

This comprehensive online diploma is Australia’s only nationally recognised formal qualification for social media marketing professionals. Throughout the course, you’ll learn everything you need to know about creating great content, nailing your company’s image and branding, and converting likes, comments and views into customers and clients. Focusing primarily on the big social media players (Facebook, Instagram, Twitter, YouTube and LinkedIn), you’ll discover how to implement savvy, successful social media marketing strategies across a variety of platforms.

Over 12 months of online study, you’ll complete nine comprehensive course units developed by global leaders in social media, which draw on real-world examples and case studies to prepare you for all the challenges the social world may throw your way. You’ll graduate with the skills and knowledge you need to seek out specialist roles in one of the world’s largest and fastest-growing sectors. So why wait? Dive in and start your brand-new career path today!

This course is delivered 100% online, requires roughly 12 hours of study per week and can be completed in 12-18 months.

Online

Content Creator, Social Media Analyst, Social Media Consultant, Social Media Coordinator, Social Media Manager, Social Media Officer, Social Media Strategist

Price may vary

12 months

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What is a Social Media Consultant?

What will I do?

What skills do I need?

Resources

What is a Social Media Consultant?

The role of a Social Media Consultant is both dynamic and rewarding, offering individuals the opportunity to shape the online presence of brands and organisations. These professionals are experts in leveraging social media platforms to enhance brand visibility, engage with audiences, and drive business objectives. By developing tailored strategies, they help clients navigate the ever-evolving landscape of social media, ensuring that their messaging resonates with target audiences and aligns with overall marketing goals.

Social Media Consultants are responsible for a variety of tasks that contribute to the success of their clients’ online initiatives. They conduct thorough market research to understand audience preferences and trends, allowing them to create compelling content that captures attention. Additionally, they manage social media accounts, crafting posts, responding to comments, and monitoring engagement metrics to assess the effectiveness of their strategies. This role requires a keen eye for detail and creativity, as consultants must continually adapt their approaches based on performance data and emerging trends.

Collaboration is a key aspect of a Social Media Consultant’s responsibilities. They often work closely with marketing teams, graphic designers, and content creators to ensure a cohesive brand message across all platforms. By analysing data and providing insights, they help refine campaigns and improve overall engagement. Furthermore, they stay updated on the latest social media tools and best practices, enabling them to offer innovative solutions that keep their clients ahead of the competition.

Ultimately, a career as a Social Media Consultant is not only about managing online profiles; it is about building relationships and fostering community engagement. This role offers the chance to make a significant impact on a brand’s success while enjoying the creative freedom that comes with developing engaging content. For those passionate about communication and digital marketing, this career path presents an exciting opportunity to thrive in a fast-paced environment.

Career snapshots For Social Media Consultants

The role of a Social Media Manager is increasingly vital in today’s digital landscape, where brands rely heavily on social media platforms to engage with their audiences. This career typically attracts individuals who are creative, tech-savvy, and possess strong communication skills. The average age of a Social Media Manager is around 30 years, with a significant representation of both genders, although females make up approximately 71% of the workforce in this field.

Average Weekly Hours: 38 hours
Average Salary: AU$90,000 per year
Unemployment Rate: Low, with a growing demand for skilled professionals
Current Employment: Approximately 30,000 individuals are employed as Social Media Managers in Australia
Projected Growth: Expected to grow by 10% over the next five years, reflecting the increasing importance of social media in marketing strategies

As businesses continue to recognise the value of a strong online presence, the demand for Social Media Managers is set to rise. This role not only offers competitive salaries but also provides opportunities for creativity and innovation in marketing. With the right skills and experience, individuals can thrive in this dynamic and rewarding career.

What will I do?

A Social Media Consultant plays a vital role in shaping a brand’s online presence and engagement. They leverage various social media platforms to create strategies that enhance visibility, foster community interaction, and drive business goals. This dynamic position requires a blend of creativity, analytical skills, and a deep understanding of social media trends to effectively connect with target audiences and build brand loyalty.

Content Creation – Develop engaging and relevant content tailored to the target audience across various social media platforms.
Strategy Development – Create comprehensive social media strategies that align with the client’s business objectives and target audience.
Analytics and Reporting – Monitor and analyse social media performance metrics to assess the effectiveness of campaigns and adjust strategies accordingly.
Community Management – Engage with followers, respond to comments and messages, and manage online communities to foster positive relationships.
Trend Analysis – Stay updated on the latest social media trends, tools, and best practices to ensure the brand remains competitive.
Collaboration – Work with other marketing professionals, designers, and content creators to ensure cohesive branding and messaging.
Campaign Management – Plan and execute social media advertising campaigns, including budget management and performance tracking.
Training and Support – Provide guidance and training to clients or team members on effective social media practices and tools.

What skills do I need?

A career as a Social Media Consultant requires a diverse set of skills that blend creativity, analytical thinking, and effective communication. Professionals in this field must possess a strong understanding of various social media platforms, including their algorithms, user demographics, and best practices for engagement. Additionally, they should be adept at content creation, able to craft compelling posts that resonate with target audiences while aligning with brand messaging. Knowledge of social media analytics tools is also essential, as consultants need to track performance metrics and adjust strategies based on data-driven insights.

Moreover, strong interpersonal skills are crucial for a Social Media Consultant, as they often collaborate with clients, marketing teams, and content creators. The ability to stay updated on industry trends and emerging technologies is vital for maintaining a competitive edge. Furthermore, effective time management and project management skills are necessary to juggle multiple campaigns and deadlines. Overall, a successful Social Media Consultant combines creativity with strategic thinking to enhance brand visibility and engagement across digital platforms.

Skills/attributes

Strong understanding of social media platforms and trends
Excellent communication skills, both written and verbal
Ability to create engaging content tailored to different audiences
Analytical skills to assess social media performance and metrics
Knowledge of digital marketing strategies and tools
Creativity in developing innovative campaigns
Project management skills to handle multiple clients and deadlines
Ability to adapt to changing social media landscapes
Strong interpersonal skills for client relationship management
Understanding of branding and brand management
Proficiency in graphic design and video editing software
Experience with social media advertising and paid campaigns
Ability to work independently and as part of a team
Attention to detail and strong organisational skills
Knowledge of SEO and content marketing principles

Resources

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How to Become a Social Media Consultant: Australian Careers in Social Media Marketing

What is a Social Media Consultant?

Career snapshots For Social Media Consultants

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes