How to Become a Social Media Analyst: Australian Careers in Social Media Marketing

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10118NAT

Diploma of Social Media Marketing

The 10904NAT Diploma of Social Media Marketing from Upskilled provides a comprehensive overview of skills and strategies used in social media marketing, and is aimed at anyone wishing to start working in the field.

Material covered in the course includes marketing strategies, audience identification, content marketing, email marketing, social media platforms, budgeting and planning, providing you with a skill set that’s up to date and in demand. By the end of the course you will have fully mastered all the essential skills such as how to plan conduct and optimise organic social media marketing, how to design and develop marketing communication plans, how to develop an effective social media strategy, amongst others.

This course is delivered entirely online by Upskilled, allowing you the flexibility to study from home and pace your learning to suit your schedule.

Online

Community Manager, Content Marketing Manager, Social Media Analyst, Social Media Consultant, Social Media Manager, Social Media Officer, Social Media Strategist

Price may vary

12-18 months

10904NAT

Diploma of Social Media Marketing

The world runs on social media these days – and whether you’re an entrepreneur or a company marketing professional, you need to know the ins and outs of the online sphere! Luckily, the 10904NAT Diploma of Social Media Marketing from Australian Institute of Management (AIM) Education and Training is here to help you succeed in the world of social.

This comprehensive online diploma is Australia’s only nationally recognised formal qualification for social media marketing professionals. Throughout the course, you’ll learn everything you need to know about creating great content, nailing your company’s image and branding, and converting likes, comments and views into customers and clients. Focusing primarily on the big social media players (Facebook, Instagram, Twitter, YouTube and LinkedIn), you’ll discover how to implement savvy, successful social media marketing strategies across a variety of platforms.

Over 12 months of online study, you’ll complete nine comprehensive course units developed by global leaders in social media, which draw on real-world examples and case studies to prepare you for all the challenges the social world may throw your way. You’ll graduate with the skills and knowledge you need to seek out specialist roles in one of the world’s largest and fastest-growing sectors. So why wait? Dive in and start your brand-new career path today!

This course is delivered 100% online, requires roughly 12 hours of study per week and can be completed in 12-18 months.

Online

Content Creator, Social Media Analyst, Social Media Consultant, Social Media Coordinator, Social Media Manager, Social Media Officer, Social Media Strategist

Price may vary

12 months

Master of Analytics

Equip yourself with the skills employers demand, and fast track your way to a rewarding and dynamic career in data analytics with the online Master of Analytics at UNSW.

Through this recognised course, you’ll develop highly technical programming-language and cloud-based-systems skills to become an expert in the design and implementation of successful organisational change programs. You’ll have the opportunity to integrate your knowledge and skills acquired throughout the program in a professional context by collaborating on an industry project in your capstone course.

Gain the skills to take complex information and translate it into simple and powerful data stories that influence stakeholders, while also learning to navigate the ethical dilemmas of data.

Depending on your career goals, you can tailor your program studies with a specialisation in either General Analytics or Marketing Analytics.

Designed with the busy individual in mind, this 100% online course allows you to learn each subject in seven-week blocks. This allows you to study in an accelerated manner, and graduate in as little as two years while working full time.

Online

Advertising Manager, Brand Manager, Business Analyst, Database Analyst, Digital Marketing Manager, Social Media Analyst

Price may vary

Accelerated; complete in as little as 2 years

Graduate Certificate in Analytics

The online Graduate Certificate in Analytics at UNSW is designed for those who see the growing number and diversity of employment opportunities where data analytical capabilities are required and where premium salaries are being offered.

Courses are delivered online in seven-week intensive blocks, which means you could graduate with a Graduate Certificate in Analytics in as little as 8 months.

The Graduate Certificate provides you with the skills employers demand, in a fast-tracked model, plus gives you a pathway to study the Graduate Diploma in Analytics and the Master of Analytics.

Online

Advertising Executive, Advertising Manager, Brand Manager, Business Analyst, Database Analyst, Digital Marketing Manager, Social Media Analyst

Price may vary

Accelerated; complete in as little as 8 months

Graduate Diploma in Analytics

The online Graduate Diploma in Analytics at UNSW will give you the foundational skills that the industry demands plus the soft skills to influence business decisions at senior management levels.

Subject areas will enable you to become an expert in how to design and implement successful organisational change programs, and in Data and Ethics, where you’ll learn how to navigate ethical dilemmas in analytics that guide decisions and behaviours.

This course can be fast-tracked so you could finish in 16 months.

It is also a pathway to study the online Master of Analytics, should you choose to go further.

Online

Advertising Executive, Advertising Manager, Brand Manager, Business Analyst, Database Analyst, Digital Marketing Manager, Social Media Analyst

Price may vary

Accelerated; complete in as little as 16 months

On this page

What is a Social Media Analyst?

What will I do?

What skills do I need?

Resources

What is a Social Media Analyst?

The role of a Social Media Analyst is an exciting and dynamic career that sits at the intersection of marketing, data analysis, and social media strategy. These professionals are responsible for monitoring, analysing, and interpreting social media metrics to help businesses understand their online presence and audience engagement. By leveraging data-driven insights, Social Media Analysts play a crucial role in shaping marketing strategies that resonate with target audiences, ultimately driving brand awareness and customer loyalty.

In their day-to-day responsibilities, Social Media Analysts engage in a variety of tasks that include tracking social media performance across different platforms, conducting competitive analysis, and identifying trends in consumer behaviour. They utilise various analytical tools to gather data on engagement rates, audience demographics, and content performance. This information is then synthesised into actionable reports that inform marketing teams about what strategies are working and where improvements can be made. Their analytical skills are complemented by a creative mindset, allowing them to suggest innovative content ideas that align with audience interests.

Collaboration is key in this role, as Social Media Analysts often work closely with content creators, marketing teams, and brand managers to ensure that social media campaigns are aligned with broader marketing objectives. They may also be involved in developing social media strategies, setting campaign goals, and measuring the success of various initiatives. By staying updated on the latest social media trends and platform changes, they ensure that their strategies remain relevant and effective in a fast-paced digital landscape.

Overall, a career as a Social Media Analyst offers a fulfilling opportunity for those who are passionate about data, marketing, and social media. With the increasing importance of online presence for businesses, the demand for skilled analysts in this field is on the rise. This role not only allows individuals to utilise their analytical skills but also to contribute to the creative aspects of marketing, making it a perfect blend for those looking to make a significant impact in the digital world.

Career snapshots For Social Media Analysts

The role of a Market Research Analyst is pivotal in understanding consumer behaviour and market trends, which helps businesses make informed decisions. This career is characterised by a blend of analytical skills and creativity, as analysts develop advertising strategies and evaluate market opportunities for new products and services.

Average Age: 34 years
Gender Distribution: 58% female
Hours Worked: Average of 41 hours per week, with 74% working full-time
Employment: Approximately 2,900 individuals are employed in this role
Projected Growth: Employment growth is anticipated, although specific annual growth rates are not available
Unemployment Rate: The unemployment rate for this occupation is not specified

Market Research Analysts are primarily employed in industries such as professional, scientific, and technical services, as well as financial and insurance services. Their expertise is crucial for businesses aiming to enhance their market presence and consumer engagement.

What will I do?

A Social Media Analyst plays a crucial role in the digital marketing landscape, focusing on understanding and enhancing a brand’s presence across various social media platforms. By analysing data and consumer behaviour, they help businesses make informed decisions to optimise their social media strategies. This position requires a blend of analytical skills, creativity, and a deep understanding of social media trends to effectively engage audiences and drive brand awareness.

Data Analysis – Collects and interprets data from social media platforms to assess performance and identify trends.
Content Strategy Development – Collaborates with marketing teams to create effective content strategies that align with business goals.
Performance Reporting – Prepares regular reports on social media performance metrics, providing insights and recommendations for improvement.
Audience Engagement – Monitors and engages with audiences on social media, responding to comments and messages to foster community interaction.
Trend Monitoring – Stays updated on the latest social media trends and platform changes to ensure strategies remain relevant and effective.
Campaign Analysis – Evaluates the success of social media campaigns, measuring their impact on brand awareness and engagement.
Competitor Analysis – Researches and analyses competitors’ social media strategies to identify opportunities and threats.
Collaboration with Influencers – Works with influencers and brand ambassadors to enhance reach and credibility on social media.
Social Media Advertising – Assists in the planning and execution of paid social media advertising campaigns to boost visibility and engagement.
Tool Utilisation – Utilises various analytics tools to track performance and gather insights for data-driven decision-making.

What skills do I need?

A career as a Social Media Analyst requires a diverse set of skills that blend analytical thinking with creativity. Professionals in this field must possess strong data analysis capabilities to interpret social media metrics and consumer behaviour patterns effectively. This involves not only understanding how to gather and analyse data but also being able to translate those insights into actionable strategies that enhance brand presence and engagement across various platforms. Additionally, excellent communication skills are essential, as analysts often collaborate with marketing teams to develop campaigns that resonate with target audiences.

Moreover, a keen understanding of current social media trends and tools is crucial for success in this role. Social Media Analysts should be adept at using various analytics tools to track performance and measure the impact of campaigns. They must also demonstrate resilience and adaptability, as the social media landscape is constantly evolving. By combining these skills, Social Media Analysts can drive meaningful results for their organisations, ensuring that their social media strategies are both effective and aligned with broader marketing objectives.

Skills/attributes

Data Analysis
Analytical Thinking
Communication Skills
Social Media Proficiency
Understanding of Marketing Principles
Research Skills
Creativity
Attention to Detail
Time Management
Problem-Solving Skills
Familiarity with Social Media Analytics Tools
Ability to Interpret Data Trends
Resilience
Team Collaboration
Adaptability to Changing Trends

Resources

NATIONAL

QLD

VIC

ACT

TAS

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How to Become a Social Media Analyst: Australian Careers in Social Media Marketing

What is a Social Media Analyst?

Career snapshots For Social Media Analysts

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes