How to Become a Product Marketing Manager: Australian Careers in Marketing

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Product Management: Elevate

This Product Management: Elevate course from Academy Xi helps students develop the strategic mindset needed for successful physical and digital product management.

Complement your existing professional expertise and boost your career with in-demand skills in Product Management.

Product Managers are amongst the highest paid roles in the tech industry. Integral to an organisation’s success, the demand for skilled Product Managers is exponential, with thousands of roles available in any given month.

This online course will equip you with the latest frameworks and techniques so you can be a strong all-rounder, able to understand users and market, define and articulate a product vision, simplify and prioritise the design phase, execute and optimise the launch and its results.

Studying part-time for 10 weeks, you’ll learn the analytical skills, optimisation techniques and data analysis testing that helps you to know and understand customers better. You’ll discover how to drive the vision for products, increase revenue, and lead and negotiate strategic discussions.

By the time you’ve completed the course, you’ll have a thorough understanding of product management, including how to launch, test and build a successful and financially viable product and accompanying business model.

This course is ideal for:

Anyone looking to enrich their career in a mentor-led course, with convenient live video sessions, held after working hours
Anyone looking for a practical course where they can develop a project/portfolio, delivered to scheduled deadlines and in line with industry-standards

Online

Brand Manager, Digital Marketer, Entrepreneur, Product Developer, Product Development Assistant, Product Development Manager, Product Manager, Product Marketing Manager, Project Manager

Price may vary

6 months, 60-80 hours total

BSB50620

Diploma of Marketing and Communication

This fantastic Diploma of Marketing and Communication (BSB50620) course from College for Adult Learning will prepare you to successfully manage a wide variety of processes across marketing and communications and excel in the field.

You will gain crucial skills in end-to-end marketing project management, public relations, digital and social media and budget management.

You will gain key skills to make strategic business decisions and confidence required to take on senior marketing management roles within any organisation.

Learn how to:

Prepare and deliver market research and consumer trend reports highlighting areas or opportunity and risk
Design and develop marketing communication plans across multiple channels
Manage PR, social and digital media campaigns from briefing to post-campaign reporting

Online

Brand Manager, Communications Coordinator, Communications Officer, Marketing Coordinator, Marketing Executive, Marketing Manager, Product Marketing Manager, Public Relations Officer

Price may vary

Full-time: approx. 12 months; Part-time: approx. 14-16 months

BSB50620

BSB50120

Double Diploma of Marketing and Communication and Diploma of Business (Business Development)

Become a confident business leader with excellent marketing skills with this Double Diploma of Marketing and Communication (BSB50620) and Diploma of Business (Business Development) (BSB50120) qualification from College for Adult Learning.

By completing this course you will gain the skills to identify and capitalise on various marketing opportunities and make effective strategic decisions for your organisation.

You will develop skills to develop and manage marketing and communication projects such as PR, advertising and social media campaigns, as well as reporting and marketing budget management.

In addition, you will develop crucial business leadership skills such as stakeholder management, business communication, risk management and policy development, making you an indispensable asset at all levels in any organisation.

You’ll learn:

Prepare and deliver market research and consumer trend reports to highlight areas of opportunity for your business
Manage PR, advertising and social media campaigns from briefing to post-campaign reporting
Successfully communicate and manage stakeholders to foster relationships and drive positive business outcomes

Online

Brand Manager, Business Development Manager, Business Manager, Communications Manager, Communications Officer, Marketing Manager, Product Marketing Manager

Price may vary

Full-time: approx. 14 months; Part-time: approx. 16-18 months

BSB40820

Certificate IV in Marketing & Communications

If you’ve always aspired to a career in marketing, but didn’t know where to start, then this BSB40820 Certificate IV in Marketing & Communications qualification from GROW Training Group could be just the thing you’re looking for.

This nationally accredited Certificate IV in Marketing and Communication course has been meticulously crafted in collaboration with industry experts to ensure that your educational journey is all-encompassing and aligned with the latest industry standards. This program will equip you with the expertise to execute marketing campaigns, promote products and services, and analyse consumer behaviour, all geared toward effectively representing an institution or organisation. By the end of the course you will posses all the skills and confidence you need to become a star performer in any marketing team across many industry sectors.

Enrolment period is 24 months. We find our students complete the qualification in varied time frames. It really does depend on your life situation and availability. The program can be completed in a much shorter time – we would recommend aiming at completing 1 unit per month.

This program is delivered in our online learner system. You do not need to come to class, however, you will need to stay connected with your Educator and attend phone and/or web meetings to complete some of the practical components of your course. eLearning allows you the flexibility of completing your course at your own pace, at times to suit work and other life commitments. You can work on your course at anytime, anywhere supported by your industry experienced educator via telephone and email no matter where you are.

Please Note: Grow Training Group operates as a privately managed Registered Training Organisation (RTO), differing from government-run institutions such as a TAFE. Consequently, Grow does not offer government funding.

Blended, Online

Online

Advertising or Marketing Professional, Digital Marketing Coordinator, Digital Marketing Manager, Marketing Assistant, Marketing Communications Consultant, Marketing Consultant, Marketing Coordinator, Marketing Manager, Marketing Officer, Product Marketing Manager

Price may vary

Maximum of 24 months

Product Management: Transform

Whether you’re interested in commencing a career in product management, or are already a product management veteran looking to sharpen your skills, this Product Management: Transform qualification from Academy Xi could be just what you’re looking for.

Designed in conjunction with experts from Accenture, MYOB, PwC and Deloitte, this course will help you get all the job-ready skills needed for an exciting new career in product management and marketing. You will cover all the essential areas of the product management cycle, from identifying opportunities and developing a product vision & strategy, to project management, product development strategy and product marketing. By the end of the course you will be fully prepared to start performing confidently in one of many product development, management and marketing roles available nationally.

This course is delivered 100% online with full support from Academy Xi’s training staff and unlimited one-on-one tuition, and can be completed in 24 weeks with around 15 hours of study per week.

You’ll graduate:

Job ready
Mentor & cohort supported (unlimited 1:1 mentoring from industry experts)
With a job guarantee and career support
With an industry recognised certificate

Online

Brand Manager, Marketing Coordinator, Marketing Executive, Marketing Manager, Product Developer, Product Manager, Product Marketing Manager, Senior Product Manager

Price may vary

24 weeks, 15 hours per week

Bachelor of Fashion Marketing and Enterprise

Prepare to become a next-generation leader in the fashion industry with this Bachelor of Fashion Marketing and Enterprise, delivered by Billy Blue College of Design at Torrens University Australia.

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices. Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance.

DIA-recognised course

This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.

Free Adobe Creative Cloud Pro licence

You’ll receive a free Adobe Creative Cloud Pro licence for the entire time you’re studying Design with us.

Exclusive industry partnerships

We’ve partnered with industry leaders including Vogue Australia and Fashion Queensland, to offer you internship, mentoring and scholarship opportunities.

Blended, On Campus, Online

NSW, QLD, VIC

Advertising or Marketing Professional, Brand Manager, Fashion Buyer, Fashion Coordinator, Marketing Communications Consultant, Marketing Manager, Product Manager, Product Marketing Manager

Price may vary

3 years full time, 6 years part time, 2 years accelerated

On this page

What is a Product Marketing Manager?

What will I do?

What skills do I need?

Resources

What is a Product Marketing Manager?

A career as a Product Marketing Manager is both dynamic and rewarding, offering individuals the opportunity to blend creativity with strategic thinking. In this role, professionals are responsible for driving the success of a product in the market, ensuring that it meets the needs of customers while aligning with the company’s goals. They play a crucial role in understanding market trends, customer preferences, and competitive landscapes, which allows them to craft compelling marketing strategies that resonate with target audiences.

Product Marketing Managers engage in a variety of responsibilities that include conducting market research, developing product positioning, and creating marketing campaigns. They collaborate closely with cross-functional teams, such as product development, sales, and customer support, to ensure a cohesive approach to product launches and ongoing marketing efforts. This collaboration is essential for gathering insights that inform product enhancements and for ensuring that the messaging is consistent across all channels.

Common tasks for a Product Marketing Manager involve crafting detailed marketing plans, analysing performance metrics, and adjusting strategies based on data-driven insights. They often oversee the creation of promotional materials, such as brochures, website content, and social media posts, ensuring that all communications effectively highlight the product’s unique value proposition. Additionally, they may conduct training sessions for sales teams to equip them with the knowledge and tools needed to effectively sell the product.

Overall, a career as a Product Marketing Manager is ideal for those who thrive in fast-paced environments and enjoy the challenge of bringing innovative products to market. With an average salary ranging from $100,000 to $140,000 in Australia, this role not only offers financial rewards but also the satisfaction of making a tangible impact on a company’s success. As businesses continue to evolve, the demand for skilled Product Marketing Managers remains strong, making it a promising career path for aspiring marketing professionals.

Career snapshots For Product Marketing Managers

The role of a Product Marketing Manager is pivotal in bridging the gap between product development and market needs. This position involves strategising and executing marketing plans to promote products effectively, ensuring alignment with customer expectations and business goals.

Average Age: The average age of Product Marketing Managers tends to be around 35-45 years.
Gender Distribution: The field sees a diverse gender representation, with a notable presence of both men and women.
Hours Worked: Typically, Product Marketing Managers work around 40-45 hours per week, with some flexibility for remote work.
Average Salary: The average annual salary for a Product Marketing Manager in Australia is approximately AU$100,889, with variations based on location and experience.
Unemployment Rate: The unemployment rate for marketing professionals, including Product Marketing Managers, is relatively low, reflecting strong demand in the industry.
Employment Numbers: There are thousands of individuals employed in this role across Australia, contributing significantly to the marketing sector.
Projected Growth: The demand for Product Marketing Managers is expected to grow steadily, driven by the increasing importance of strategic marketing in business success.

As businesses continue to evolve and adapt to market changes, the role of Product Marketing Managers will remain crucial in ensuring that products meet consumer needs and achieve commercial success.

What will I do?

A Product Marketing Manager plays a crucial role in bridging the gap between product development and market success. They are responsible for understanding customer needs, crafting compelling marketing strategies, and ensuring that products resonate with target audiences. This dynamic position requires a blend of analytical skills, creativity, and a deep understanding of market trends to drive product adoption and growth. Day-to-day, a Product Marketing Manager engages in a variety of tasks that contribute to the overall success of their products and the organisation.

Market Research – Conducting thorough research to understand customer needs, market trends, and competitive landscape.
Product Positioning – Developing clear and compelling product positioning and messaging that resonates with target audiences.
Marketing Strategy – Creating and executing marketing strategies and campaigns to promote products effectively.
Collaboration – Working closely with cross-functional teams, including product development, sales, and customer support, to ensure alignment on product goals.
Content Creation – Producing marketing materials such as brochures, presentations, and digital content to support product launches.
Performance Analysis – Monitoring and analysing the performance of marketing campaigns and making data-driven decisions to optimise results.
Customer Engagement – Engaging with customers to gather feedback and insights that inform product improvements and future marketing efforts.
Training and Support – Providing training and support to sales teams to ensure they understand product features and benefits.
Budget Management – Managing marketing budgets and ensuring that resources are allocated effectively to achieve marketing objectives.
Event Coordination – Organising and participating in industry events, trade shows, and webinars to promote products and connect with potential customers.

What skills do I need?

A career as a Product Marketing Manager requires a diverse set of skills that blend creativity with analytical thinking. Professionals in this role must possess strong communication abilities to effectively convey product value to various stakeholders, including customers, sales teams, and executives. Additionally, a solid understanding of market research and consumer behaviour is essential, enabling them to identify target audiences and tailor marketing strategies accordingly. Proficiency in digital marketing tools and techniques is also crucial, as the landscape continues to evolve with technology.

Moreover, successful Product Marketing Managers should demonstrate project management skills to oversee product launches and marketing campaigns from conception to execution. They must be adept at collaborating with cross-functional teams, including product development and sales, to ensure alignment and drive results. A strategic mindset, combined with the ability to analyse data and derive actionable insights, will empower them to make informed decisions that enhance product positioning and drive market success.

Skills/attributes

Strong understanding of market research and analysis
Excellent communication and presentation skills
Ability to develop and execute marketing strategies
Proficiency in digital marketing tools and techniques
Creative problem-solving skills
Strong project management abilities
Ability to collaborate with cross-functional teams
Understanding of product lifecycle management
Analytical skills to interpret data and metrics
Customer-focused mindset
Adaptability to changing market conditions
Knowledge of branding and positioning strategies
Experience with content creation and management
Ability to manage budgets and resources effectively
Strong negotiation and persuasion skills

Resources

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How to Become a Product Marketing Manager: Australian Careers in Marketing

What is a Product Marketing Manager?

Career snapshots For Product Marketing Managers

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes