How to Become a Product Marketing Manager: Australian Careers in Marketing

This Product Management: Elevate course from Academy Xi helps students develop the strategic mindset needed for successful physical and digital product management.

Complement your existing professional expertise and boost your career with in-demand skills in Product Management.

Product Managers are amongst the highest paid roles in the tech industry. Integral to an organisation’s success, the demand for skilled Product Managers is exponential, with thousands of roles available in any given month.

This online course will equip you with the latest frameworks and techniques so you can be a strong all-rounder, able to understand users and market, define and articulate a product vision, simplify and prioritise the design phase, execute and optimise the launch and its results.

Studying part-time for 10 weeks, you’ll learn the analytical skills, optimisation techniques and data analysis testing that helps you to know and understand customers better. You’ll discover how to drive the vision for products, increase revenue, and lead and negotiate strategic discussions.

By the time you’ve completed the course, you’ll have a thorough understanding of product management, including how to launch, test and build a successful and financially viable product and accompanying business model.

This course is ideal for:

• Anyone looking to enrich their career in a mentor-led course, with convenient live video sessions, held after working hours
• Anyone looking for a practical course where they can develop a project/portfolio, delivered to scheduled deadlines and in line with industry-standards

This fantastic Diploma of Marketing and Communication (BSB50620) course from College for Adult Learning will prepare you to successfully manage a wide variety of processes across marketing and communications and excel in the field.

You will gain crucial skills in end-to-end marketing project management, public relations, digital and social media and budget management.

You will gain key skills to make strategic business decisions and confidence required to take on senior marketing management roles within any organisation.

Learn how to:

• Prepare and deliver market research and consumer trend reports highlighting areas or opportunity and risk
• Design and develop marketing communication plans across multiple channels
• Manage PR, social and digital media campaigns from briefing to post-campaign reporting

Become a confident business leader with excellent marketing skills with this Double Diploma of Marketing and Communication (BSB50620) and Diploma of Business (Business Development) (BSB50120) qualification from College for Adult Learning.

By completing this course you will gain the skills to identify and capitalise on various marketing opportunities and make effective strategic decisions for your organisation.

You will develop skills to develop and manage marketing and communication projects such as PR, advertising and social media campaigns, as well as reporting and marketing budget management.

In addition, you will develop crucial business leadership skills such as stakeholder management, business communication, risk management and policy development, making you an indispensable asset at all levels in any organisation.

You’ll learn:

• Prepare and deliver market research and consumer trend reports to highlight areas of opportunity for your business
• Manage PR, advertising and social media campaigns from briefing to post-campaign reporting
• Successfully communicate and manage stakeholders to foster relationships and drive positive business outcomes

If you’ve always aspired to a career in marketing, but didn’t know where to start, then this BSB40820 Certificate IV in Marketing & Communications qualification from GROW Training Group could be just the thing you’re looking for.

This nationally accredited Certificate IV in Marketing and Communication course has been meticulously crafted in collaboration with industry experts to ensure that your educational journey is all-encompassing and aligned with the latest industry standards. This program will equip you with the expertise to execute marketing campaigns, promote products and services, and analyse consumer behaviour, all geared toward effectively representing an institution or organisation. By the end of the course you will posses all the skills and confidence you need to become a star performer in any marketing team across many industry sectors.

Enrolment period is 24 months. We find our students complete the qualification in varied time frames. It really does depend on your life situation and availability. The program can be completed in a much shorter time – we would recommend aiming at completing 1 unit per month.

This program is delivered in our online learner system. You do not need to come to class, however, you will need to stay connected with your Educator and attend phone and/or web meetings to complete some of the practical components of your course. eLearning allows you the flexibility of completing your course at your own pace, at times to suit work and other life commitments. You can work on your course at anytime, anywhere supported by your industry experienced educator via telephone and email no matter where you are.

Please Note: Grow Training Group operates as a privately managed Registered Training Organisation (RTO), differing from government-run institutions such as a TAFE. Consequently, Grow does not offer government funding.

Whether you’re interested in commencing a career in product management, or are already a product management veteran looking to sharpen your skills, this Product Management: Transform qualification from Academy Xi could be just what you’re looking for.

Designed in conjunction with experts from Accenture, MYOB, PwC and Deloitte, this course will help you get all the job-ready skills needed for an exciting new career in product management and marketing. You will cover all the essential areas of the product management cycle, from identifying opportunities and developing a product vision & strategy, to project management, product development strategy and product marketing. By the end of the course you will be fully prepared to start performing confidently in one of many product development, management and marketing roles available nationally.

This course is delivered 100% online with full support from Academy Xi’s training staff and unlimited one-on-one tuition, and can be completed in 24 weeks with around 15 hours of study per week.

You’ll graduate:

• Job ready
• Mentor & cohort supported (unlimited 1:1 mentoring from industry experts)
• With a job guarantee and career support
• With an industry recognised certificate

Prepare to become a next-generation leader in the fashion industry with this Bachelor of Fashion Marketing and Enterprise, delivered by Billy Blue College of Design at Torrens University Australia.

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices. Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance.

DIA-recognised course

This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.

Free Adobe Creative Cloud Pro licence

You’ll receive a free Adobe Creative Cloud Pro licence for the entire time you’re studying Design with us.

Exclusive industry partnerships

We’ve partnered with industry leaders including Vogue Australia and Fashion Queensland, to offer you internship, mentoring and scholarship opportunities.