How to Become a Marketing Manager: Australian Careers in Marketing

Offering a comprehensive overview of the knowledge, skills and applications necessary to thrive in leadership and management positions in the contemporary business environment, the AIM Business School MBA+ program equips you with the skills for success.

Comprised of a total of 12 units, nine core units cover material from the Graduate Diploma in Management and Graduate Certificate in Management. You’ll study a capstone unit as part of the MBA+  including selecting three electives of your choice. Choose from a broad range of topics, tailor your electives to subject areas such as Human Resource Management, Entrepreneurship, Change Management or Consultancy, or alternatively, select a single 3-unit project option to tailor your qualification to the areas of business that you are interested in.

Elective options offered in the course may include Entrepreneurship, Mindfulness and Transformational Leadership, Human Resource Management, International Business, Innovation and Sustainability, Contract Law or Managing a Project-Based Organisation.

Offered via flexible online or a blend of on-campus and online study through AIM Business School, the course is self-paced, allowing you to complete each stage on your own schedule. The course can be completed in just 1 year or 2 years part-time, with the ability to attain the Graduate Certificate in Management in as little as 8 months part-time.

The MBA+ Gold Card, studying with AIM gives you the added benefits of

• AIM Coaches – your coach will help you map your study plan, and recommend short courses to help you achieve your career goals.
• Short Courses – you will have access to over 100 short courses, delivered both online and at AIM campuses, to help enhance your professional growth.
• AIM Lounges – you will have access to workspaces around Australia where you can work, network and collaborate.

In order to help as many Australians as we can achieve the unique outcomes of our MBA, and as a direct response to the COVID-19 pandemic, AIM has created the Australian Leaders Scholarship to help people upskill and emerge from this crisis as even stronger managers and leaders.

This scholarship fund provides $500 towards each unit studied and is available for new students who begin study in the AIM Business School MBA program in the upcoming June, July, and September intakes.

To qualify for this scholarship, students must meet the existing entry criteria plus one additional year of management experience. They must also be able to demonstrate current or future impact from the COVID-19 pandemic.  Examples of this impact include, but are not limited to:

• Reduction in work hours, salary, or earning potential
• Loss of employment
• Negative impact on business turnover
• Increased uncertainty within the industry in which you work

In a rapidly-changing business world, employers need graduates with practical experience, the ability to adapt to change and a readiness to handle big ideas. With that in mind, Ducere and Torrens University Australia are proud to offer a Bachelor of Applied Business (Marketing) that connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you!

You’ll learn the latest tools of brand development, digital strategy and campaign management. Acquire real skills in market research, content planning and digital disruption by creating bespoke marketing plans as part of your degree. Be empowered with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns.

This Bachelor of Applied Business (Marketing) combines an immersive online learning experience with a practical and industry-relevant assessment model. Through this groundbreaking approach, you’ll be empowered with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns.

You will develop an industry-relevant project portfolio as part of your degree, learn practical insights from cutting-edge designers and startup marketers and attend dynamic industry events with course partners including KPMG, NAB, PwC, Telstra and more. With no exams, you’ll benefit from a unique learning and assessment model focused on practical industry skills, achieved through holistic and applied assessment tasks. Complete assignments relevant to you, your current workplace and your future business. Work on meaningful case studies and innovative marketing projects. If that sounds like you enquire today, and find out why over 44% of Ducere students received a salary increase or a promotion before graduating!

Designed to give you world-class training that develops real-world business acumen, this online MBA (Innovation and Leadership) course is the ideal program for aspiring entrepreneurs and business leaders. Offered online by Ducere in partnership with the Torrens University, this groundbreaking MBA has been rated “Australia’s most innovative online MBA” by the Financial Review”.

Through the internationally-recognised program, you will gain insights from a global faculty of 250+ world leaders, including Presidents, Prime Ministers, billionaires, philanthropists, Fortune 500 CEOs, Nobel Peace Prize Winners and more

You will learn with a practical project-based curriculum where you’ll apply everything you learn to real-world situations and solve legitimate business challenges that will transform your career.

There are no exams for this course, instead, you will  work on real projects with our industry partners such as KPMG, PwC, Disney, LinkedIn, Qantas, United Nations, Make-A-Wish, Australian Government and more.

Upon completion of this MBA you will walk away with a real understanding of how corporate innovation and leadership actually works, and have the skills to implement innovative projects in a business context.

Over 44% Of Ducere students received a salary increase or promotion before graduating

You’re a big-picture thinker with a dream unlock your potential and power your career forward. This online Master of Business Administration (MBA) course from the Australian Institute of Business (AIB) gives you the skills and connections to make it a reality.

A fully accredited qualification recognised nationally and internationally, this online Fast-Track MBA course is flexible and designed for busy working adults, with practical interactive learning, ideal for students seeking to rapidly progress their business careers and take a strategic next step. With full online delivery, sophisticated student support services and flexible intake dates, this MBA qualification is tailored for professionals looking to build in-demand new skills and relevant industry connections with a quick return on time and money investment.

In this course, you’ll build the essential business knowledge and skills required to advance your business career and enhance your employment opportunities. You’ll learn fundamental aspects of business including strategic planning, leadership, governance, risk management and human resources management, and have the opportunity to specialise your study in an advanced area relevant to your career. Choose from entrepreneurial management, finance, human resources management, marketing management, logistics and supply chain management, or undertake a generalised MBA and tailor the subjects to your needs.

In this course, you’ll learn from high-profile industry professionals with decades of experience, and tackle practical, real-world tasks that set you up with the skills required to immediately advance your career after graduating.

If you’re looking to quickly and effectively progress your career and are interested in completing an MBA program, this flexible, practical and well-regarded qualification is your next effective career step.

Gain the skills you need to succeed in the rapidly changing business environment with La Trobe University’s Master of Business Administration (MBA).

Learn from experienced academics and industry experts who’ll cover the emerging issues shaping modern business, such as digitisation, globalisation and responsible leadership. In La Trobe’s online MBA you’ll cover business analysis, accounting, finance and responsible leadership.

Graduate prepared for advanced management and consulting roles with a course structure accredited by the Association to Advance Collegiate Schools of Business (AACSB) and EPAS, from the European Foundation for Management Development (EFMD), plus is aligned to the UN’s Principles for Responsible Management Education (PRME).

So if you’re ready to take the next step in your career then start by enquiring with La Trobe today.

This fantastic Diploma of Marketing and Communication (BSB50620) course from College for Adult Learning will prepare you to successfully manage a wide variety of processes across marketing and communications and excel in the field.

You will gain crucial skills in end-to-end marketing project management, public relations, digital and social media and budget management.

You will gain key skills to make strategic business decisions and confidence required to take on senior marketing management roles within any organisation.

Learn how to:

• Prepare and deliver market research and consumer trend reports highlighting areas or opportunity and risk
• Design and develop marketing communication plans across multiple channels
• Manage PR, social and digital media campaigns from briefing to post-campaign reporting

Become a confident business leader with excellent marketing skills with this Double Diploma of Marketing and Communication (BSB50620) and Diploma of Business (Business Development) (BSB50120) qualification from College for Adult Learning.

By completing this course you will gain the skills to identify and capitalise on various marketing opportunities and make effective strategic decisions for your organisation.

You will develop skills to develop and manage marketing and communication projects such as PR, advertising and social media campaigns, as well as reporting and marketing budget management.

In addition, you will develop crucial business leadership skills such as stakeholder management, business communication, risk management and policy development, making you an indispensable asset at all levels in any organisation.

You’ll learn:

• Prepare and deliver market research and consumer trend reports to highlight areas of opportunity for your business
• Manage PR, advertising and social media campaigns from briefing to post-campaign reporting
• Successfully communicate and manage stakeholders to foster relationships and drive positive business outcomes

Whether you’re in the early stage of a marketing career or you’re an experienced marketer wanting to upskill in the tools and strategies of digital marketing, the Master of Digital Marketing from UTS Online covers it all.

The 100% online course designed with industry leaders is created for data-driven and strategic marketing professionals who want to excel at the digital skills of today and prepare for future change.

During your studies, you’ll build future focused skills required for the industry’s continual changes. Cover analytics and technology, how to be an effective leader and decision-maker for innovative digital marketing solutions, develop a deep understanding of digital, build analytical and behavioural understanding of customers, plus much more.

Become a contemporary leader and an asset to any business with the online Master of Management at UNSW.

This masters course will equip you with the fundamentals of business and help you understand the key principles of self-management and working with others by drawing on insights from management, leadership, organisational behaviour and human resources disciplines. This course will also help you to understand the role of digital technology in an accelerating business world and how you can become a leader in a world riddled with digital disruption.

Created and led by academics who are at the forefront of the industry, you can ensure that your online learning experience will be of the highest standard.

Designed with the busy individual in mind, this 100% online course allows you to learn each subject in seven week blocks, allowing you to accelerate your study and graduate in as little as two years.

This management course will enhance your confidence, credibility and employability potential for managerial roles, so don’t delay, enquire today and start working your way up the ranks.

The Double Diploma of Social Media Marketing (10904NAT) and Marketing and Communication (BSB50620) from College for Adult Learning, is perfect for those looking to equip themselves with both essential social media and marketing skills.

You’ll develop high-level management skills to create marketing plans and strategies, with the hands-on skills to write persuasive content and seek new opportunities to advance your business.

In addition to essential marketing skills, you’ll learn key social media skills to increase your online presence both organically and with paid strategies, build your brand identity on social channels and drive users to your website to become paying customers.

This course is delivered in partnership with Social Media College (SMC), including some training and some support services provided by SMC on behalf of the College for Adult Learning.

You’ll learn how to:

• Identify, evaluate and take advantage of marketing opportunities by analysing market data.
• Develop social media strategies by identifying your audience, choosing the right channels for your purpose.
• Establish organic and paid social media presence to increase brand reach.
• Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.