How to Become a Marketing Executive: Australian Careers in Marketing

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BSB50620

Diploma of Marketing and Communication

This fantastic Diploma of Marketing and Communication (BSB50620) course from College for Adult Learning will prepare you to successfully manage a wide variety of processes across marketing and communications and excel in the field.

You will gain crucial skills in end-to-end marketing project management, public relations, digital and social media and budget management.

You will gain key skills to make strategic business decisions and confidence required to take on senior marketing management roles within any organisation.

Learn how to:

Prepare and deliver market research and consumer trend reports highlighting areas or opportunity and risk
Design and develop marketing communication plans across multiple channels
Manage PR, social and digital media campaigns from briefing to post-campaign reporting

Online

Brand Manager, Communications Coordinator, Communications Officer, Marketing Coordinator, Marketing Executive, Marketing Manager, Product Marketing Manager, Public Relations Officer

Price may vary

Full-time: approx. 12 months; Part-time: approx. 14-16 months

BSB40320

BSB40820

Double Certificate IV in Entrepreneurship and New Business plus Marketing and Communication

The Double Certificate IV Entrepreneurship and New Business (BSB40320) plus Marketing and Communication (BSB40820) from College for Adult Learning is perfect for those currently operating or looking to launch a small business. With a strategic combination of essential business and marketing skills, you will have the tools to take your business to the next level and succeed in today’s competitive market. In the Entrepreneurship and New Business course, you’ll learn key operational skills to launch and run your new small business, from developing business plans to finance and risk management.

You’ll learn how to:

Gain skills in financial planning to understand new business financial position
Develop key marketing skills to promote products and services
Increase your skills in developing business plans and business proposals to achieve stakeholder buy-in

Online

Marketing Executive, Small Business Operator, Small Business Owner

Price may vary

Appro. 14 months

10904NAT

BSB40820

Dual Diploma of Social Media Marketing and Certificate IV in Marketing and Communication

The Dual Diploma of Social Media Marketing (10904NAT) and Certificate IV in Marketing and Communication (BSB40820) from College for Adult Learning is perfect for those looking to kick-start their career in digital marketing with essential social media and fundamental marketing skills.

You’ll develop social media skills to increase your online presence both organic and with paid strategies, build your brand identity on social channels and drive users to your website to become paying customers. You’ll also learn key marketing skills to provide support to internal stakeholders and the wider team to deliver marketing projects including the creation of communications plans, analysing consumer behaviour, developing content and executing marketing campaigns.

Also, you’ll learn how to:

Identify, evaluate and take advantage of marketing opportunities by analysing market data;
Develop social media strategies by identifying your audience, choosing the right channels;
Establish both an organic and paid social media presence to increase brand reach and maximise returns on paid social media;
Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.

Online

Digital Marketing Coordinator, Marketing Executive, Social Media Manager

Price may vary

Full-time: approx. 14 months; Part-time: approx. 16-18 months

BSB40320

BSB40820

Certificate IV in Entrepreneurship and New Business and Certificate IV in Marketing and Communication

If you are looking to gain contemporary, industry-relevant business skills and commence a lucrative career in business administration and management, then this BSB40320 Certificate IV in Entrepreneurship and New Business and BSB40820 Certificate IV in Marketing and Communication dual qualification from Open Colleges could be a great place to start.

From business basics such as building relationships, financial management, and strategic and business planning to more advanced fields such as how to conduct market research in order to understand consumer behaviour, how to create effective marketing campaigns for your business and how to build your customer base in both digital and off-line space, this flexible course will teach you everything you need to know to become a successful business builder.

By the time you complete this course you will have intimate understanding of how to analyse consumer data and apply insights to your marketing and promotional campaigns, how to evaluate campaign success and how to effectively communicate with customers of all levels in order to optimise your chances of successfully closing sales.

On completion of your first module, you will be given a free 12-month membership to Flying Solo, a small business resource site with a range of benefits such as access to newsletters, webinars, events, discussion forums, flying solo book and Flying Solo directory, all of which will help you manage your business more effectively and efficiently.

Please note: This is a fee-for-service course, it is not government funded.

Online

Account Executive, Account Manager, Advertising Executive, Advertising Manager, Advertising or Marketing Professional, Business Manager, Digital Marketing and Communications Officer, Digital Marketing Coordinator, Marketing Coordinator, Marketing Executive, Marketing Manager, Small Business Analyst, Small Business Manager, Small Business Owner

Price may vary

Self-paced; maximum 30 months

Product Management: Transform

Whether you’re interested in commencing a career in product management, or are already a product management veteran looking to sharpen your skills, this Product Management: Transform qualification from Academy Xi could be just what you’re looking for.

Designed in conjunction with experts from Accenture, MYOB, PwC and Deloitte, this course will help you get all the job-ready skills needed for an exciting new career in product management and marketing. You will cover all the essential areas of the product management cycle, from identifying opportunities and developing a product vision & strategy, to project management, product development strategy and product marketing. By the end of the course you will be fully prepared to start performing confidently in one of many product development, management and marketing roles available nationally.

This course is delivered 100% online with full support from Academy Xi’s training staff and unlimited one-on-one tuition, and can be completed in 24 weeks with around 15 hours of study per week.

You’ll graduate:

Job ready
Mentor & cohort supported (unlimited 1:1 mentoring from industry experts)
With a job guarantee and career support
With an industry recognised certificate

Online

Brand Manager, Marketing Coordinator, Marketing Executive, Marketing Manager, Product Developer, Product Manager, Product Marketing Manager, Senior Product Manager

Price may vary

24 weeks, 15 hours per week

Diploma of Fashion Marketing and Enterprise

Start your career in the fashion industry, or get ready to set up your own enterprise with this Diploma of Fashion Marketing and Enterprise, delivered by Billy Blue College of Design at Torrens University Australia.

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices.

DIA-recognised course

This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.

Free Adobe Creative Cloud Pro licence

You’ll receive a free Adobe Creative Cloud Pro licence for the entire time you’re studying Design with us.

Exclusive industry partnerships

We’ve partnered with industry leaders including Vogue Australia and Fashion Queensland, to offer you internship, mentoring and scholarship opportunities.

Blended, On Campus, Online

NSW, Online, QLD, VIC

Advertising or Marketing Professional, Business Coordinator, Event Coordinator, Marketing Communications Consultant, Marketing Coordinator, Marketing Executive, Marketing Manager, Retail Buyer, Retail Manager, Retail Sales Supervisor, Sales Manager, Sales Representative

Price may vary

1 year full time, 2 years part time, 6 months accelerated

On this page

What is a Marketing Executive?

What will I do?

What skills do I need?

Resources

What is a Marketing Executive?

A career as a Marketing Executive offers an exciting opportunity for individuals who are passionate about connecting products and services with their target audience. Marketing Executives play a pivotal role in shaping a company’s brand image and driving its marketing strategies. They are responsible for developing, coordinating, and implementing marketing plans that not only promote products but also enhance customer engagement and loyalty. This dynamic position allows professionals to work closely with various teams, including sales, product development, and creative departments, ensuring that marketing efforts align with overall business objectives.

The responsibilities of a Marketing Executive are diverse and engaging. They conduct market research to identify trends and consumer preferences, which informs their strategies for pricing and promotion. Additionally, they create compelling marketing campaigns that resonate with the target audience, utilising various channels such as social media, email, and traditional advertising. A key aspect of their role involves analysing the effectiveness of these campaigns, using data-driven insights to refine future marketing efforts. This analytical component not only enhances their strategic thinking but also contributes to the overall success of the organisation.

Common tasks for a Marketing Executive include collaborating with creative teams to develop promotional materials, managing budgets for marketing initiatives, and overseeing the execution of campaigns. They often engage with external partners, such as advertising agencies and media outlets, to maximise the reach and impact of their marketing efforts. Furthermore, Marketing Executives are frequently involved in presenting their strategies and results to stakeholders, showcasing their ability to communicate effectively and advocate for their marketing vision.

Overall, a career as a Marketing Executive is both rewarding and fulfilling, offering a blend of creativity, strategy, and analysis. With the potential for career advancement and the opportunity to make a significant impact on a company’s success, this role is ideal for those who thrive in a fast-paced environment and are eager to contribute to innovative marketing solutions. As businesses continue to evolve in the digital age, the demand for skilled Marketing Executives remains strong, making this an excellent career choice for aspiring professionals.

Career snapshots For Marketing Executives

Marketing Executives play a crucial role in identifying market opportunities and advising on the development, coordination, and implementation of marketing plans. This career is ideal for individuals who are creative, analytical, and possess strong communication skills.

Average Age: The average age of Marketing Executives is approximately 35 years.
Gender Distribution: The field has a relatively balanced gender distribution, with a slight female majority.
Hours per Week: Marketing Executives typically work around 38 to 40 hours per week.
Average Pay: The average annual salary for Marketing Executives in Australia ranges from $75,000 to $90,000.
Unemployment Rate: The unemployment rate for this profession is relatively low, reflecting strong demand for skilled marketing professionals.
Employment Numbers: Approximately 50,000 individuals are employed as Marketing Executives across Australia.
Projected Growth: The job market for Marketing Executives is expected to grow steadily, with an estimated increase of 10% over the next five years.

With the evolving landscape of digital marketing and the increasing importance of data-driven strategies, the demand for Marketing Executives is likely to remain strong. This career offers a dynamic environment where professionals can thrive and make a significant impact on business success.

What will I do?

A Marketing Executive plays a crucial role in driving a company’s marketing strategies and initiatives. They are responsible for identifying market opportunities, developing promotional campaigns, and ensuring that the brand’s message resonates with its target audience. This dynamic position requires a blend of creativity, analytical skills, and strategic thinking to effectively promote products and services while enhancing the overall brand image.

Market Research – Conducting research to identify market trends, customer preferences, and competitive landscape to inform marketing strategies.
Campaign Development – Designing and implementing marketing campaigns across various channels, including digital, print, and social media.
Content Creation – Developing engaging content for marketing materials, including brochures, newsletters, and social media posts.
Data Analysis – Analyzing campaign performance metrics to assess effectiveness and make data-driven decisions for future initiatives.
Collaboration – Working closely with sales, product development, and other departments to ensure cohesive marketing efforts.
Budget Management – Managing the marketing budget, ensuring that resources are allocated effectively to achieve marketing goals.
Brand Management – Maintaining and enhancing the brand’s image and reputation through consistent messaging and strategic positioning.
Networking – Building relationships with industry professionals, media, and influencers to expand the brand’s reach and visibility.

What skills do I need?

A career as a Marketing Executive requires a diverse set of skills that blend creativity with analytical thinking. Strong communication skills are essential, as Marketing Executives must convey ideas clearly and persuasively to various stakeholders, including clients, team members, and the target audience. Additionally, proficiency in digital marketing tools and platforms is crucial, as the landscape of marketing continues to evolve with technology. Understanding market research and data analysis enables these professionals to identify trends and make informed decisions that drive successful marketing strategies.

Moreover, a Marketing Executive should possess excellent project management abilities to coordinate campaigns effectively and meet deadlines. Adaptability is also vital, as the marketing environment can change rapidly, requiring quick adjustments to strategies. Finally, a solid understanding of branding and consumer behaviour helps Marketing Executives create compelling narratives that resonate with their audience, ultimately leading to increased engagement and sales.

Skills/attributes

Strong communication skills
Analytical thinking
Creativity and innovation
Project management abilities
Understanding of digital marketing tools and platforms
Ability to work collaboratively in a team
Knowledge of market research techniques
Adaptability to changing market trends
Strong organisational skills
Customer-focused mindset
Proficiency in data analysis and interpretation
Strategic planning capabilities
Time management skills
Basic understanding of financial principles related to marketing
Networking and relationship-building skills

Resources

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How to Become a Marketing Executive: Australian Careers in Marketing

What is a Marketing Executive?

Career snapshots For Marketing Executives

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes