How to Become a Marketing Consultant: Australian Careers in Marketing

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Bachelor of Applied Business (Marketing)

In a rapidly-changing business world, employers need graduates with practical experience, the ability to adapt to change and a readiness to handle big ideas. With that in mind, Ducere and Torrens University Australia are proud to offer a Bachelor of Applied Business (Marketing) that connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you!

You’ll learn the latest tools of brand development, digital strategy and campaign management. Acquire real skills in market research, content planning and digital disruption by creating bespoke marketing plans as part of your degree. Be empowered with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns.

This Bachelor of Applied Business (Marketing) combines an immersive online learning experience with a practical and industry-relevant assessment model. Through this groundbreaking approach, you’ll be empowered with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns.

You will develop an industry-relevant project portfolio as part of your degree, learn practical insights from cutting-edge designers and startup marketers and attend dynamic industry events with course partners including KPMG, NAB, PwC, Telstra and more. With no exams, you’ll benefit from a unique learning and assessment model focused on practical industry skills, achieved through holistic and applied assessment tasks. Complete assignments relevant to you, your current workplace and your future business. Work on meaningful case studies and innovative marketing projects. If that sounds like you enquire today, and find out why over 44% of Ducere students received a salary increase or a promotion before graduating!

Online

Campaign Manager, Content Strategist, Digital Marketing Coordinator, Email Marketer, Market Research Analyst, Marketing Consultant, Marketing Manager, Product Manager, Public Relations Manager, Small Business Manager

Price may vary

2-4 years

BSB40820

Certificate IV in Marketing & Communications

If you’ve always aspired to a career in marketing, but didn’t know where to start, then this BSB40820 Certificate IV in Marketing & Communications qualification from GROW Training Group could be just the thing you’re looking for.

This nationally accredited Certificate IV in Marketing and Communication course has been meticulously crafted in collaboration with industry experts to ensure that your educational journey is all-encompassing and aligned with the latest industry standards. This program will equip you with the expertise to execute marketing campaigns, promote products and services, and analyse consumer behaviour, all geared toward effectively representing an institution or organisation. By the end of the course you will posses all the skills and confidence you need to become a star performer in any marketing team across many industry sectors.

Enrolment period is 24 months. We find our students complete the qualification in varied time frames. It really does depend on your life situation and availability. The program can be completed in a much shorter time – we would recommend aiming at completing 1 unit per month.

This program is delivered in our online learner system. You do not need to come to class, however, you will need to stay connected with your Educator and attend phone and/or web meetings to complete some of the practical components of your course. eLearning allows you the flexibility of completing your course at your own pace, at times to suit work and other life commitments. You can work on your course at anytime, anywhere supported by your industry experienced educator via telephone and email no matter where you are.

Please Note: Grow Training Group operates as a privately managed Registered Training Organisation (RTO), differing from government-run institutions such as a TAFE. Consequently, Grow does not offer government funding.

Blended, Online

Online

Advertising or Marketing Professional, Digital Marketing Coordinator, Digital Marketing Manager, Marketing Assistant, Marketing Communications Consultant, Marketing Consultant, Marketing Coordinator, Marketing Manager, Marketing Officer, Product Marketing Manager

Price may vary

Maximum of 24 months

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What is a Marketing Consultant?

What will I do?

What skills do I need?

Resources

What is a Marketing Consultant?

The role of a Marketing Consultant is both dynamic and rewarding, offering professionals the opportunity to shape the marketing strategies of various businesses. These consultants work closely with organisations to enhance their brand visibility, engage target audiences, and ultimately drive sales. By leveraging their expertise in market research, digital marketing, and consumer behaviour, Marketing Consultants help businesses navigate the complexities of the modern marketplace, ensuring they remain competitive and relevant.

Marketing Consultants are responsible for a wide range of tasks that contribute to the overall marketing strategy of their clients. They conduct thorough market analyses to identify trends and opportunities, develop tailored marketing plans, and implement campaigns across various channels. This may involve collaborating with creative teams to design promotional materials, managing social media accounts, or analysing the effectiveness of marketing initiatives through data-driven insights. Their ability to adapt to changing market conditions and consumer preferences is crucial for delivering successful outcomes.

In addition to strategic planning and execution, Marketing Consultants often serve as trusted advisors to their clients. They provide valuable insights and recommendations based on their extensive knowledge of industry best practices and emerging trends. This consultative approach not only helps businesses achieve their marketing goals but also fosters long-term relationships built on trust and mutual success. The role is ideal for individuals who enjoy problem-solving, creativity, and working in a fast-paced environment.

Overall, a career as a Marketing Consultant is an exciting pathway for those passionate about marketing and business development. With the potential for continuous learning and professional growth, this role offers a fulfilling way to make a significant impact on the success of various organisations. As businesses increasingly recognise the importance of effective marketing strategies, the demand for skilled Marketing Consultants continues to rise, making it a promising career choice for aspiring professionals.

Career snapshots For Marketing Consultants

The role of a Marketing Consultant is pivotal in shaping a company’s brand and market presence. This career typically attracts individuals who are creative, analytical, and possess strong communication skills. The average age of professionals in this field tends to be around 35 years, with a significant gender disparity, as approximately 88.9% of Marketing Consultants are female.

Average Weekly Hours: 38 hours
Average Salary: AU$80,000 to AU$100,000 annually
Hourly Rate: AU$48.80, ranging from AU$25.62 to AU$102.79
Unemployment Rate: Low, with a strong demand for marketing expertise
Employment Numbers: Approximately 30,000 individuals employed as Marketing Consultants in Australia
Projected Growth: Expected growth of 10% over the next five years, driven by the increasing importance of digital marketing strategies

Marketing Consultants play a crucial role in helping businesses navigate the complexities of market trends and consumer behaviour. As companies continue to invest in marketing to enhance their competitive edge, the demand for skilled professionals in this field is likely to remain robust.

What will I do?

A Marketing Consultant plays a vital role in shaping a company’s marketing strategies and enhancing its brand presence. They work closely with businesses to analyse market trends, develop marketing plans, and implement effective campaigns that resonate with target audiences. This dynamic position requires a blend of creativity, analytical skills, and a deep understanding of consumer behaviour, making it essential for driving business growth and achieving marketing objectives.

Market Research – Conducting thorough research to understand market trends, consumer preferences, and competitive landscape.
Strategy Development – Creating comprehensive marketing strategies tailored to the specific needs and goals of clients.
Campaign Management – Planning, executing, and monitoring marketing campaigns across various channels, including digital, print, and social media.
Brand Development – Assisting clients in building and maintaining a strong brand identity that resonates with their target audience.
Client Consultation – Meeting with clients to discuss their marketing needs, objectives, and feedback on ongoing campaigns.
Performance Analysis – Evaluating the effectiveness of marketing strategies and campaigns through data analysis and reporting.
Content Creation – Collaborating with content creators to develop engaging marketing materials, including brochures, social media posts, and advertisements.
Budget Management – Overseeing marketing budgets to ensure efficient allocation of resources and maximising return on investment.
Networking – Building and maintaining relationships with industry professionals, media contacts, and potential clients.
Training and Support – Providing guidance and training to clients or internal teams on marketing best practices and tools.

What skills do I need?

A career as a Marketing Consultant requires a diverse set of skills that blend creativity with analytical thinking. Strong communication skills are essential, as consultants must effectively convey ideas and strategies to clients and team members. Additionally, proficiency in digital marketing tools and platforms is crucial, enabling consultants to design and implement effective marketing campaigns. Understanding market research and consumer behaviour is also vital, as it allows consultants to tailor strategies that resonate with target audiences.

Moreover, a successful Marketing Consultant should possess strong project management abilities to oversee multiple campaigns simultaneously while meeting deadlines. Adaptability is key in this ever-evolving field, as trends and technologies change rapidly. Finally, a solid foundation in data analysis is important, as it helps consultants measure the effectiveness of their strategies and make informed decisions based on performance metrics.

Skills/attributes

Strong communication skills
Analytical thinking
Creativity and innovation
Project management abilities
Understanding of digital marketing tools
Knowledge of market research techniques
Ability to develop marketing strategies
Proficiency in social media marketing
Strong interpersonal skills
Adaptability to changing market trends
Attention to detail
Time management skills
Ability to work collaboratively in teams
Understanding of branding principles
Customer-focused mindset

Resources

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QLD

VIC

ACT

TAS

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How to Become a Marketing Consultant: Australian Careers in Marketing

What is a Marketing Consultant?

Career snapshots For Marketing Consultants

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes