How to Become a Marketing Communications Consultant: Australian Careers in Marketing

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BSB40820

Certificate IV in Marketing & Communications

If you’ve always aspired to a career in marketing, but didn’t know where to start, then this BSB40820 Certificate IV in Marketing & Communications qualification from GROW Training Group could be just the thing you’re looking for.

This nationally accredited Certificate IV in Marketing and Communication course has been meticulously crafted in collaboration with industry experts to ensure that your educational journey is all-encompassing and aligned with the latest industry standards. This program will equip you with the expertise to execute marketing campaigns, promote products and services, and analyse consumer behaviour, all geared toward effectively representing an institution or organisation. By the end of the course you will posses all the skills and confidence you need to become a star performer in any marketing team across many industry sectors.

Enrolment period is 24 months. We find our students complete the qualification in varied time frames. It really does depend on your life situation and availability. The program can be completed in a much shorter time – we would recommend aiming at completing 1 unit per month.

This program is delivered in our online learner system. You do not need to come to class, however, you will need to stay connected with your Educator and attend phone and/or web meetings to complete some of the practical components of your course. eLearning allows you the flexibility of completing your course at your own pace, at times to suit work and other life commitments. You can work on your course at anytime, anywhere supported by your industry experienced educator via telephone and email no matter where you are.

Please Note: Grow Training Group operates as a privately managed Registered Training Organisation (RTO), differing from government-run institutions such as a TAFE. Consequently, Grow does not offer government funding.

Blended, Online

Online

Advertising or Marketing Professional, Digital Marketing Coordinator, Digital Marketing Manager, Marketing Assistant, Marketing Communications Consultant, Marketing Consultant, Marketing Coordinator, Marketing Manager, Marketing Officer, Product Marketing Manager

Price may vary

Maximum of 24 months

Diploma of Fashion Marketing and Enterprise

Start your career in the fashion industry, or get ready to set up your own enterprise with this Diploma of Fashion Marketing and Enterprise, delivered by Billy Blue College of Design at Torrens University Australia.

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices.

DIA-recognised course

This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.

Free Adobe Creative Cloud Pro licence

You’ll receive a free Adobe Creative Cloud Pro licence for the entire time you’re studying Design with us.

Exclusive industry partnerships

We’ve partnered with industry leaders including Vogue Australia and Fashion Queensland, to offer you internship, mentoring and scholarship opportunities.

Blended, On Campus, Online

NSW, Online, QLD, VIC

Advertising or Marketing Professional, Business Coordinator, Event Coordinator, Marketing Communications Consultant, Marketing Coordinator, Marketing Executive, Marketing Manager, Retail Buyer, Retail Manager, Retail Sales Supervisor, Sales Manager, Sales Representative

Price may vary

1 year full time, 2 years part time, 6 months accelerated

Bachelor of Communication Design

Start your career in branding, digital communication and media design with this Bachelor of Communication Design qualification, delivered by Billy Blue College of Design at Torrens University Australia.

Under the guidance of industry leaders, including brand and design consultants as well as graphic designers and creative directors, this course covers strategic thinking, brand strategy, customer experience design and service design. You’ll discover the building blocks of typography and learn about idea generation, digital media, design research, information design, and more.

DIA-recognised course

This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.

Free Adobe Creative Cloud Pro licence

You’ll receive a free Adobe Creative Cloud Pro licence for the entire time you’re studying Design with us.

Blended, On Campus, Online

NSW, QLD, VIC

Advertising or Marketing Professional, Brand Identity Designer, Brand Manager, Digital Designer, Graphic Designer, Marketing and Design Executive, Marketing Communications Consultant, Marketing Manager, Package Designer, Product Manager

Price may vary

3 years full time, 6 years part time, 2 years accelerated

Bachelor of Fashion Marketing and Enterprise

Prepare to become a next-generation leader in the fashion industry with this Bachelor of Fashion Marketing and Enterprise, delivered by Billy Blue College of Design at Torrens University Australia.

DIA-recognised course

This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.

Free Adobe Creative Cloud Pro licence

You’ll receive a free Adobe Creative Cloud Pro licence for the entire time you’re studying Design with us.

Exclusive industry partnerships

We’ve partnered with industry leaders including Vogue Australia and Fashion Queensland, to offer you internship, mentoring and scholarship opportunities.

Blended, On Campus, Online

NSW, QLD, VIC

Advertising or Marketing Professional, Brand Manager, Fashion Buyer, Fashion Coordinator, Marketing Communications Consultant, Marketing Manager, Product Manager, Product Marketing Manager

Price may vary

3 years full time, 6 years part time, 2 years accelerated

On this page

What is a Marketing Communications Consultant?

What will I do?

What skills do I need?

Resources

What is a Marketing Communications Consultant?

The role of a Marketing Communications Consultant is both dynamic and rewarding, offering professionals the opportunity to shape how businesses communicate with their audiences. These consultants are experts in crafting strategic messaging that resonates with target markets, enhancing brand visibility and driving engagement. They work closely with clients to understand their unique needs and objectives, developing tailored communication strategies that align with overall business goals.

In this role, a Marketing Communications Consultant takes on a variety of responsibilities that include conducting market research, analysing consumer behaviour, and identifying effective communication channels. They are often involved in creating compelling content for various platforms, from social media to press releases, ensuring that the messaging is consistent and impactful. Additionally, they may oversee marketing campaigns, collaborating with creative teams to produce engaging materials that capture the essence of the brand.

Common tasks for a Marketing Communications Consultant include developing communication plans, managing public relations efforts, and evaluating the effectiveness of marketing strategies. They utilise analytics to measure campaign performance, making data-driven adjustments to optimise results. This role not only requires creativity and strategic thinking but also strong interpersonal skills, as consultants often liaise with clients, stakeholders, and team members to ensure alignment and success.

Overall, a career as a Marketing Communications Consultant is an excellent choice for those who thrive in a fast-paced environment and enjoy the challenge of influencing public perception. With the potential for growth and the satisfaction of seeing tangible results from their efforts, these professionals play a crucial role in the success of businesses across various industries.

Career snapshots For Marketing Communications Consultants

The role of a Marketing Communications Consultant is pivotal in shaping a company’s public image and enhancing its market presence. This career typically attracts individuals who are creative, strategic, and possess strong communication skills. The average age of professionals in this field tends to be around 35 years, with a significant gender disparity, as approximately 84.6% of consultants are female.

Average Salary: AU$75,059 per year
Salary Range: AU$54,000 – AU$146,000
Average Hours per Week: 38 hours
Unemployment Rate: Relatively low, with a strong demand for skilled professionals
Number of People Employed: Approximately 25,000 in Australia
Projected Growth: Expected to grow by 10% over the next five years

Marketing Communications Consultants play a crucial role in developing marketing strategies, managing public relations, and enhancing brand visibility. As businesses increasingly recognise the importance of effective communication, the demand for skilled consultants in this field is anticipated to rise, making it a promising career choice for those interested in marketing and communications.

What will I do?

A Marketing Communications Consultant plays a vital role in shaping a company’s public image and enhancing its market presence. By developing strategic communication plans, they help businesses effectively convey their messages to target audiences. This role requires a blend of creativity, analytical skills, and a deep understanding of marketing principles. Day-to-day, these professionals engage in various tasks that contribute to the overall marketing strategy and ensure that the company’s voice is consistent and impactful across all channels.

Develop Communication Strategies – Create comprehensive communication plans that align with the company’s marketing goals and target audience.
Content Creation – Write and edit promotional materials, press releases, and social media content to effectively communicate the brand’s message.
Market Research – Conduct research to understand market trends, customer preferences, and competitive landscape to inform marketing strategies.
Campaign Management – Plan, execute, and monitor marketing campaigns across various platforms, ensuring they meet objectives and budgets.
Client Consultation – Work closely with clients to understand their needs and provide tailored marketing solutions that enhance their brand visibility.
Performance Analysis – Analyse the effectiveness of marketing communications and campaigns, using metrics to refine strategies and improve outcomes.
Collaboration with Teams – Collaborate with other departments, such as sales and product development, to ensure cohesive messaging and branding.
Social Media Management – Oversee the company’s social media presence, engaging with audiences and managing online reputation.
Event Planning – Organise and promote events that enhance brand awareness and foster customer relationships.
Training and Development – Provide training to staff on communication best practices and brand messaging to ensure consistency across all channels.

What skills do I need?

A career as a Marketing Communications Consultant requires a diverse set of skills that blend creativity with strategic thinking. Professionals in this field must possess strong communication abilities, both written and verbal, to effectively convey messages across various platforms. They should be adept at crafting compelling content that resonates with target audiences, utilising skills in copywriting and storytelling. Additionally, a solid understanding of digital marketing tools and social media strategies is essential, as these are critical for enhancing brand visibility and engagement in today’s digital landscape.

Moreover, successful Marketing Communications Consultants need to demonstrate strong analytical skills to assess market trends and campaign performance. This includes the ability to interpret data and derive actionable insights that inform future marketing strategies. Project management skills are also vital, as consultants often juggle multiple projects and deadlines. Finally, a collaborative mindset is important, as they frequently work with cross-functional teams to align marketing efforts with broader business objectives, ensuring a cohesive approach to brand messaging and outreach.

Skills/attributes

Strong written and verbal communication skills
Proficiency in digital marketing and social media strategies
Ability to develop and implement marketing strategies
Project management skills
Creative thinking and problem-solving abilities
Understanding of branding and corporate communications
Experience in content creation and copywriting
Analytical skills to assess marketing performance
Ability to work collaboratively in a team environment
Strong interpersonal skills for client relations
Knowledge of market research techniques
Adaptability to changing market trends
Attention to detail and organisational skills
Experience with event management and coordination
Familiarity with various marketing tools and software

Resources

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How to Become a Marketing Communications Consultant: Australian Careers in Marketing

What is a Marketing Communications Consultant?

Career snapshots For Marketing Communications Consultants

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes