How to Become a Marketing Assistant: Australian Careers in Social Media Marketing

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BSB30120

Certificate III in Business (Customer Engagement)

You’re a strong communicator who likes solving problems. Turn your skills into a rewarding new career in business with this online BSB30120 Certificate III in Business (Customer Engagement) qualification from Foundation Education.

Designed for students with no prior professional or academic experience, this nationally recognised qualification provides a pathway to a professional career in business. In this course, you’ll build the skills, knowledge and experience required to seek work as as a customer service professional — helping solve problems and keeping customers happy.

You’ll learn how to deliver great customer service; how to evaluate and improve your own performance; how to manage complaints; how to market your organisation’s skills; and how to develop strong business relationships.

Delivered entirely online, this course is flexible to suit your lifestyle. With project-based assessments, you’ll graduate with the skills and real-world experience required to seek work in the exciting and dynamic field of customer service. If you’re looking for a career where your skills can make a difference in people’s lives, this course provides a pathway to meaningful work in business customer service.

Please note: This is a fee-for-service program.

Online

Administrative Assistant, Customer Service Assistant, Marketing Assistant, Office Assistant, Receptionist

Price may vary

Up to 12 months part-time

BSB40820

Certificate IV in Marketing & Communications

If you’ve always aspired to a career in marketing, but didn’t know where to start, then this BSB40820 Certificate IV in Marketing & Communications qualification from GROW Training Group could be just the thing you’re looking for.

This nationally accredited Certificate IV in Marketing and Communication course has been meticulously crafted in collaboration with industry experts to ensure that your educational journey is all-encompassing and aligned with the latest industry standards. This program will equip you with the expertise to execute marketing campaigns, promote products and services, and analyse consumer behaviour, all geared toward effectively representing an institution or organisation. By the end of the course you will posses all the skills and confidence you need to become a star performer in any marketing team across many industry sectors.

Enrolment period is 24 months. We find our students complete the qualification in varied time frames. It really does depend on your life situation and availability. The program can be completed in a much shorter time – we would recommend aiming at completing 1 unit per month.

This program is delivered in our online learner system. You do not need to come to class, however, you will need to stay connected with your Educator and attend phone and/or web meetings to complete some of the practical components of your course. eLearning allows you the flexibility of completing your course at your own pace, at times to suit work and other life commitments. You can work on your course at anytime, anywhere supported by your industry experienced educator via telephone and email no matter where you are.

Please Note: Grow Training Group operates as a privately managed Registered Training Organisation (RTO), differing from government-run institutions such as a TAFE. Consequently, Grow does not offer government funding.

Blended, Online

Online

Advertising or Marketing Professional, Digital Marketing Coordinator, Digital Marketing Manager, Marketing Assistant, Marketing Communications Consultant, Marketing Consultant, Marketing Coordinator, Marketing Manager, Marketing Officer, Product Marketing Manager

Price may vary

Maximum of 24 months

On this page

What is a Marketing Assistant?

What will I do?

What skills do I need?

Resources

What is a Marketing Assistant?

The role of a Marketing Assistant is an exciting entry point into the dynamic world of marketing. These professionals play a crucial role in supporting marketing teams by assisting with various tasks that help drive brand awareness and engagement. Marketing Assistants are often involved in a range of activities, from conducting market research to coordinating promotional campaigns, making their work both diverse and impactful.

In their day-to-day responsibilities, Marketing Assistants may find themselves managing social media accounts, creating content for marketing materials, and analysing data to assess the effectiveness of campaigns. They often collaborate with other team members to ensure that marketing strategies align with the overall goals of the organisation. This collaborative environment fosters creativity and innovation, allowing Marketing Assistants to contribute their ideas and insights to enhance marketing efforts.

Additionally, Marketing Assistants are tasked with administrative duties that keep the marketing department running smoothly. This can include scheduling meetings, maintaining databases, and preparing reports. By handling these essential tasks, they enable senior marketing professionals to focus on strategic planning and execution. The role is not only about supporting others; it also provides valuable opportunities for personal and professional growth, as Marketing Assistants gain hands-on experience in various aspects of marketing.

Overall, a career as a Marketing Assistant is a fantastic choice for those looking to enter the marketing field. It offers a blend of creativity, analytical thinking, and teamwork, making it an ideal position for individuals eager to learn and grow in a fast-paced environment. With the right skills and dedication, Marketing Assistants can pave the way for future advancement in their marketing careers.

Career snapshots For Marketing Assistants

The role of a Marketing Assistant is essential in supporting marketing teams and executing various marketing strategies. This position typically attracts individuals who are detail-oriented and possess strong communication skills. The average age of a Marketing Assistant is around 28 years, with a significant majority being female, accounting for approximately 82.5% of the workforce in this role.

Average Salary: The annual salary for Marketing Assistants in Australia ranges from $60,000 to $70,000, with an average base salary of approximately $51,699.
Hours per Week: Marketing Assistants generally work full-time, averaging around 38 hours per week.
Unemployment Rate: The unemployment rate for this role is relatively low, reflecting a stable demand for marketing professionals.
Employment Numbers: There are currently around 2,207 job openings for Marketing Assistants across various industries.
Projected Growth: The marketing sector is expected to grow, with an increasing need for skilled marketing professionals in the coming years.

This information highlights the promising career prospects for those considering a role as a Marketing Assistant, making it an attractive option for individuals looking to enter the marketing field.

What will I do?

A Marketing Assistant plays a vital role in supporting the marketing department of an organisation. This position involves a variety of tasks that contribute to the development and execution of marketing strategies. From conducting market research to assisting in campaign coordination, a Marketing Assistant helps ensure that marketing efforts are effective and aligned with the company’s goals. This role is ideal for individuals looking to gain hands-on experience in the marketing field while developing essential skills for future career advancement.

Market Research – Conducting research to gather data on consumer preferences, market trends, and competitor activities.
Campaign Support – Assisting in the planning and execution of marketing campaigns, including social media, email, and promotional events.
Content Creation – Helping to create marketing materials such as brochures, newsletters, and social media posts.
Data Analysis – Analyzing marketing data to evaluate the effectiveness of campaigns and identify areas for improvement.
Administrative Tasks – Performing administrative duties such as scheduling meetings, managing budgets, and maintaining marketing databases.
Collaboration – Working closely with other team members, including graphic designers and sales staff, to ensure cohesive marketing efforts.
Customer Engagement – Assisting in managing customer inquiries and feedback through various channels.
Event Coordination – Helping to organise and promote marketing events, including trade shows and product launches.

What skills do I need?

A career as a Marketing Assistant requires a diverse set of skills that blend creativity with analytical thinking. Strong communication skills are essential, as the role involves collaborating with various teams and conveying marketing strategies effectively. Proficiency in digital marketing tools and platforms, including social media management and email marketing, is increasingly important in today’s digital landscape. Additionally, a solid understanding of market research techniques and data analysis is crucial for evaluating campaign performance and consumer behaviour.

Organisational skills and attention to detail are also vital, as Marketing Assistants often juggle multiple tasks, from coordinating events to managing content calendars. Familiarity with graphic design software, such as Adobe Photoshop, can be beneficial for creating marketing materials. Ultimately, a successful Marketing Assistant should be adaptable, eager to learn, and capable of working in a fast-paced environment, making them a valuable asset to any marketing team.

Skills/attributes

Strong written and verbal communication skills
Proficiency in digital marketing tools and platforms
Basic understanding of marketing principles and strategies
Ability to conduct market research and analyse data
Familiarity with social media management
Organisational and time management skills
Attention to detail
Creative thinking and problem-solving abilities
Experience with graphic design software (e.g., Adobe Photoshop)
Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
Ability to work collaboratively in a team environment
Adaptability to changing priorities and tasks
Customer service orientation
Basic project management skills
Understanding of SEO and content marketing

Resources

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How to Become a Marketing Assistant: Australian Careers in Social Media Marketing

What is a Marketing Assistant?

Career snapshots For Marketing Assistants

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes