How to Become a Market Researcher: Australian Careers in Marketing

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BSB42415

Certificate IV in Marketing and Communication

Marketing techniques develop and change according to their purpose and context. With this BSB40820 Certificate IV in Marketing and Communication qualification from Upskilled, you can get up-to-date knowledge and the confidence to apply bespoke marketing solutions.

The course covers public relations and marketing, with the key skills ranging from presenting products to analysing markets and consumer behaviours and building client relationships. Studying these components online will help you get your foot in the door as a professional marketer, with skills that will be relevant across many industries. The course will teach you industry-essential skills such as how to analyse consumer behaviour, how to develop and apply knowledge of communications industry, how to apply business risk management processes, how to articulate, present and debate ideas and how to promote products and services, amongst others.

By the end of the course you will be ready to take on the exciting world of marketing and consumer communications, and start an interesting and rewarding career.

Online

Advertising Executive, Digital Marketing Manager, Direct Marketing Officer, Market Research Assistant, Market Researcher, Marketing Coordinator, Marketing Manager, Marketing Officer, Marketing Team Leader, Public Relations Officer

Price may vary

12-18 months

Master of Data Science

Establish yourself as an expert in data science and be part of a growing in-demand field when you study the online Master of Data Science at UNSW.

The skills you develop in this program are broad and deep and apply across all fields and industries. Cover advanced statistics and machine learning, programming and database systems, plus strategic decision making and more. This course explores more ways to organise, identify, analyse and ultimately use data to inform strategies, redefine ambiguous questions and find answers that make a genuine impact.

Created and led by academics who are at the forefront of the industry, you can ensure that your online learning experience will be of the highest standard.

Designed with the busy individual in mind, this 100% online course allows you to learn each subject in seven week blocks, allowing you to accelerate your study and graduate in two years.

Pursue a career that’s dynamic and rewarding, starting with the Master of Data Science. Enquire today!

Online

Data Analyst, Data Engineer, Data Scientist, Database Administrator, Machine Learning Engineer, Market Research Analyst, Market Researcher

Price may vary

Accelerated; complete in as little as 2 years

Graduate Certificate in Data Science

The online Graduate Certificate in Data Science at UNSW covers the foundational skills of data science as applied in computer science, economics and mathematics. It also includes programming, statistics and data systems.

The program provides you with the skills that employers demand in a fast-tracked model, plus gives you a pathway to study the Graduate Diploma in Data Science and Master of Data Science.

Courses are delivered online in seven-week intensive blocks, which means you could graduate with a Graduate Certificate in as little as 8 months.

Online

Data Analyst, Data Engineer, Data Scientist, Database Administrator, Machine Learning Engineer, Market Research Analyst, Market Researcher

Price may vary

Accelerated; complete in as little as 8 months

Graduate Diploma in Data Science

The online Graduate Diploma in Data Science at UNSW covers the foundational skills of data science as applied in computer science, economics and mathematics.

You’ll learn about important decision-making techniques, along with how to be a good data storyteller. The course also includes programming, statistics and data systems.

The fast track option means you could graduate with the diploma in 16 months. It also provides a pathway to study the Master of Data Science, should you continue to take it to the next level.

Online

Data Analyst, Data Engineer, Data Scientist, Database Administrator, Machine Learning Engineer, Market Research Analyst, Market Researcher

Price may vary

Accelerated; complete in as little as 16 months

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What is a Market Researcher?

What will I do?

What skills do I need?

Resources

What is a Market Researcher?

A career as a Market Researcher offers an exciting opportunity to delve into consumer behaviour and market trends, playing a crucial role in shaping business strategies. Market Researchers are tasked with gathering and analysing data to understand what drives consumer decisions, helping organisations make informed choices about product development, marketing strategies, and overall business direction. This role is ideal for those who enjoy working with data and have a keen interest in understanding market dynamics.

In their day-to-day responsibilities, Market Researchers design and conduct surveys, focus groups, and interviews to collect valuable insights. They analyse consumer patterns and preferences, interpreting data to predict future trends. This involves not only statistical analysis but also creative thinking to develop effective advertising strategies that resonate with target audiences. By collaborating with marketing teams, they ensure that campaigns are tailored to meet consumer needs and preferences, ultimately driving sales and brand loyalty.

Market Researchers also play a vital role in advising businesses on market opportunities for new and existing products. They assess potential demand and market characteristics, providing actionable insights that guide product launches and marketing initiatives. This aspect of the job requires strong communication skills, as researchers must present their findings clearly and persuasively to stakeholders, ensuring that their insights lead to strategic decisions that benefit the organisation.

Overall, a career in market research is not only intellectually stimulating but also rewarding, as it directly impacts the success of businesses across various industries. With the continuous evolution of consumer preferences and market conditions, Market Researchers are always in demand, making this a stable and promising career path for those looking to make a significant impact in the business world.

Career snapshots For Market Researchers

Market Research Analysts play a crucial role in understanding consumer behaviour and market trends, helping businesses make informed decisions about their products and services. This career is characterised by a blend of analytical skills and creativity, making it an appealing choice for those interested in marketing and data analysis.

Average Age: 34 years
Gender Distribution: 58% female
Hours Worked: Average of 41 hours per week, with 74% working full-time
Average Salary: Approximately AUD 75,000 per year
Unemployment Rate: Relatively low, with a stable demand for skilled analysts
Employment Numbers: Approximately 2,900 individuals employed in this role
Projected Growth: Steady growth expected as businesses increasingly rely on data-driven insights

As the market continues to evolve, the demand for Market Research Analysts is anticipated to grow, making this an excellent career choice for those looking to enter the field of marketing and analytics.

What will I do?

Market Researchers play a crucial role in understanding consumer behaviour and market trends, helping businesses make informed decisions about their products and services. They gather and analyse data to identify market opportunities, develop advertising strategies, and evaluate the effectiveness of marketing campaigns. This dynamic career requires a blend of analytical skills, creativity, and strategic thinking, making it an exciting field for those interested in the intersection of business and consumer insights.

Plan and develop advertising policies and campaigns – Create strategies to support sales objectives and enhance brand visibility.
Advise on advertising strategies – Provide insights to executives and clients on how to effectively reach target markets and promote products.
Coordinate production of advertising campaigns – Manage the execution of campaigns, ensuring they stay within budget and meet deadlines.
Analyse consumer data – Examine data regarding consumer patterns and preferences to inform marketing strategies.
Interpret consumer trends – Predict current and future trends based on data analysis to guide business decisions.
Research market demand – Investigate potential demand and market characteristics for new products and services.
Support business growth – Prepare and execute marketing objectives, policies, and programs to foster development.
Commission market research – Identify opportunities for new and existing products through targeted research initiatives.
Advise on marketing elements – Provide recommendations on product mix, pricing, advertising, and distribution channels.

What skills do I need?

A career as a Market Researcher requires a diverse set of skills that blend analytical thinking with creativity. Strong analytical skills are essential, as Market Researchers must interpret complex data regarding consumer behaviour and market trends. Proficiency in statistical analysis and familiarity with data analysis software are crucial for extracting meaningful insights from research findings. Additionally, effective communication skills are vital, enabling researchers to present their findings clearly and persuasively to clients and stakeholders. This role often involves collaboration with marketing teams, so the ability to work well in a team environment is also important.

Moreover, a keen understanding of marketing principles and consumer psychology can significantly enhance a Market Researcher’s effectiveness. They should be adept at designing surveys and conducting interviews to gather qualitative data, as well as utilising various research methodologies to ensure comprehensive market analysis. Adaptability and a willingness to stay updated with industry trends are also key traits, as the market landscape is constantly evolving. Overall, a successful Market Researcher combines technical expertise with a strategic mindset to support business growth and inform marketing strategies.

Skills/attributes

Analytical skills
Data interpretation
Research methodology
Communication skills
Attention to detail
Problem-solving abilities
Project management
Statistical knowledge
Creativity in marketing strategies
Understanding of consumer behaviour
Team collaboration
Time management
Adaptability to changing market trends
Technical proficiency in data analysis tools
Ability to present findings effectively

Resources

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How to Become a Market Researcher: Australian Careers in Marketing

What is a Market Researcher?

Career snapshots For Market Researchers

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes