How to Become a General Manager: Australian Careers in Small Business

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Graduate Diploma in Management

Covering theoretical, practical and strategic applications in business management, the Graduate Diploma in Management is an excellent way to formalise the skills and experience gained in your career.

You will obtain a well-rounded understanding of up-to-date business best practices, with the opportunity to progress toward your MBA upon completion of this qualification. The course covers essential topics such as economics, strategy development and implementation, operational improvement, business decision-making and analysis and marketing for managers.

Available for study online or a blend of both on-campus and online options at one of AIM Business School’s many locations, this course fits easily around the schedule of a busy manager.

Blended, Online

Adelaide, Brisbane, Melbourne, NSW, QLD, SA, Sydney, VIC

Executive Director, General Manager, HR Officer, Management Consultant, Office Administrator, Senior Manager, Small Business Owner, Team Leader

Price may vary

Up to 2 years part-time or fast-track your study

Master of Business Administration (MBA+)

Offering a comprehensive overview of the knowledge, skills and applications necessary to thrive in leadership and management positions in the contemporary business environment, the AIM Business School MBA+ program equips you with the skills for success.

Comprised of a total of 12 units, nine core units cover material from the Graduate Diploma in Management and Graduate Certificate in Management. You’ll study a capstone unit as part of the MBA+ including selecting three electives of your choice. Choose from a broad range of topics, tailor your electives to subject areas such as Human Resource Management, Entrepreneurship, Change Management or Consultancy, or alternatively, select a single 3-unit project option to tailor your qualification to the areas of business that you are interested in.

Elective options offered in the course may include Entrepreneurship, Mindfulness and Transformational Leadership, Human Resource Management, International Business, Innovation and Sustainability, Contract Law or Managing a Project-Based Organisation.

Offered via flexible online or a blend of on-campus and online study through AIM Business School, the course is self-paced, allowing you to complete each stage on your own schedule. The course can be completed in just 1 year or 2 years part-time, with the ability to attain the Graduate Certificate in Management in as little as 8 months part-time.

The MBA+ Gold Card, studying with AIM gives you the added benefits of

AIM Coaches – your coach will help you map your study plan, and recommend short courses to help you achieve your career goals.
Short Courses – you will have access to over 100 short courses, delivered both online and at AIM campuses, to help enhance your professional growth.
AIM Lounges – you will have access to workspaces around Australia where you can work, network and collaborate.

In order to help as many Australians as we can achieve the unique outcomes of our MBA, and as a direct response to the COVID-19 pandemic, AIM has created the Australian Leaders Scholarship to help people upskill and emerge from this crisis as even stronger managers and leaders.

This scholarship fund provides $500 towards each unit studied and is available for new students who begin study in the AIM Business School MBA program in the upcoming June, July, and September intakes.

To qualify for this scholarship, students must meet the existing entry criteria plus one additional year of management experience. They must also be able to demonstrate current or future impact from the COVID-19 pandemic. Examples of this impact include, but are not limited to:

Reduction in work hours, salary, or earning potential
Loss of employment
Negative impact on business turnover
Increased uncertainty within the industry in which you work

Blended, On Campus, Online

NSW, QLD, SA, VIC

Chief Executive Officer (CEO), General Manager, HR Manager, IT Manager, Management Consultant, Managing Director, Marketing Manager, Senior Manager

Price may vary

Up to 3 years part-time or fast-track your study

Bachelor of Applied Entrepreneurship

In a rapidly-changing business world, whether launching a start-up or joining the workforce, graduates need practical experience, the ability to adapt to change and a readiness to handle big ideas. With that in mind, Ducere and Torrens University Australia deliver a Bachelor of Applied Entrepreneurship that teaches the practical enterprise skills that entrepreneurs and employers need in the 21st century,

With this online degree, you can build your own venture. Ducere’s unique learning and assessment model focuses on practical industry skills, achieved through holistic and applied assessment tasks. Throughout your degree, you’ll complete projects relevant to you, your current workplace and your future business – in place of exams, you’ll be working on real business plans!

You’ll develop an industry-relevant project portfolio as part of your degree, receive dynamic insights from business leaders and start-up pioneers and attend dynamic industry events with course partners including KPMG, NAB, PwC, Telstra and more.

Online

Chief Executive Officer (CEO), Development Officer, Economist, Entrepreneur, Financial Broker, Fundraising Manager, General Manager, Management Consultant, Sales Executive, Small Business Owner, Startup Founder, Strategist

Price may vary

2-4 years

MBA (Innovation and Leadership)

Designed to give you world-class training that develops real-world business acumen, this online MBA (Innovation and Leadership) course is the ideal program for aspiring entrepreneurs and business leaders. Offered online by Ducere in partnership with the Torrens University, this groundbreaking MBA has been rated “Australia’s most innovative online MBA” by the Financial Review”.

Through the internationally-recognised program, you will gain insights from a global faculty of 250+ world leaders, including Presidents, Prime Ministers, billionaires, philanthropists, Fortune 500 CEOs, Nobel Peace Prize Winners and more

You will learn with a practical project-based curriculum where you’ll apply everything you learn to real-world situations and solve legitimate business challenges that will transform your career.

There are no exams for this course, instead, you will work on real projects with our industry partners such as KPMG, PwC, Disney, LinkedIn, Qantas, United Nations, Make-A-Wish, Australian Government and more.

Upon completion of this MBA you will walk away with a real understanding of how corporate innovation and leadership actually works, and have the skills to implement innovative projects in a business context.

Over 44% Of Ducere students received a salary increase or promotion before graduating

Online

Account Executive, Business Consultant, Business Development Manager, Chief Executive Officer (CEO), Entrepreneur, Finance Manager, General Manager, Human Resources Director, Managing Director, Marketing Manager, Operations Manager, Product Manager, Strategic Advisor

Price may vary

Full time: 12 months. Part-time: 2 years

BSB40520

Certificate IV in Leadership and Management

Excel as a leader and help your team thrive with the core skills and management theory you’ll learn with this 100% online BSB40520 Certificate IV in Leadership and Management qualification from Australian Institute of Management (AIM) Education and Training.

Designed to enhance the management capacity of emerging leaders across a diverse range of industries and professions, this course offers you a range of opportunities for developing practical, industry-relevant skills.

You’ll learn how to lead effective teams and develop efficient work plans, strategise for the workplace, write and articulate complex ideas, and comply with operational health and safety and financial regulations. If multiple professionals from your workplace are interested in this course, AIM may further contextualise it to your industry, making this an excellent investment in the future of your business.

This course is delivered 100% online, requires roughly 10 hours of study per week and can be completed in 12-18 months.

Online

Business Development Manager, Business Manager, Change Manager, General Manager, HR Manager, Management Consultant, Program Manager, Project Leader, Project Team Leader, Team Leader

Price may vary

12-18 months part-time

The Fast-Track MBA

You’re a big-picture thinker with a dream unlock your potential and power your career forward. This online Master of Business Administration (MBA) course from the Australian Institute of Business (AIB) gives you the skills and connections to make it a reality.

A fully accredited qualification recognised nationally and internationally, this online Fast-Track MBA course is flexible and designed for busy working adults, with practical interactive learning, ideal for students seeking to rapidly progress their business careers and take a strategic next step. With full online delivery, sophisticated student support services and flexible intake dates, this MBA qualification is tailored for professionals looking to build in-demand new skills and relevant industry connections with a quick return on time and money investment.

In this course, you’ll build the essential business knowledge and skills required to advance your business career and enhance your employment opportunities. You’ll learn fundamental aspects of business including strategic planning, leadership, governance, risk management and human resources management, and have the opportunity to specialise your study in an advanced area relevant to your career. Choose from entrepreneurial management, finance, human resources management, marketing management, logistics and supply chain management, or undertake a generalised MBA and tailor the subjects to your needs.

In this course, you’ll learn from high-profile industry professionals with decades of experience, and tackle practical, real-world tasks that set you up with the skills required to immediately advance your career after graduating.

If you’re looking to quickly and effectively progress your career and are interested in completing an MBA program, this flexible, practical and well-regarded qualification is your next effective career step.

Online

Chief Executive Officer (CEO), Entrepreneur, General Manager, Management Consultant, Managing Director, Marketing Manager, Operations Manager, Project Manager, Small Business Manager, Small Business Owner, Strategic Advisor, Team Leader

Price may vary

12 months

Executive MBA

Take the first step in your global business career with this online Executive Master of Business Administration course from Ducere Business School.

Designed for students with global career ambitions, this executive business degree offers the prestige of a world-leading university with the hands-on support of local offices. With this degree, you’ll have access to a course accredited by a university in the world’s top five per cent and taught by industry-leading experts — without leaving your home.

In this course, you’ll build a strong foundation in core business skills and knowledge. You’ll study business strategy, leadership, marketing, finance and innovation, and put your skills into practice with applied industry-based projects. With no exams and 100 per cent online learning, this course offers a flexible and highly relevant opportunity to gain a sought-after business degree without interrupting your life.

If you’re seeking to grow your confidence, enhance your career opportunities, or take your next step towards a leadership role, this course is for you.

Online

Account Manager, Business Manager, Chief Executive Officer (CEO), General Manager, Management Consultant, Managing Director, Small Business Manager, Small Business Owner

Price may vary

1 year full-time

BSB50120

Diploma of Business (Operations)

We’re excited to offer students studying the Diploma of Business (Operations) (BSB50120) with the College for Adult Learning a free one-year Australian Institute of Office Professionals (AIOP) Student Membership.

By completing the Diploma of Business (Operations) (BSB50120), you’ll develop key skills in business administration, finance and communication. You’ll strengthen your ability to manage essential business operations, preparing you to move from administrative or technical roles to a leadership role in any business. The course will help you to run day-to-day operations smoothly, understand the various components of a business, and lead your team to success.

After completing the course, you’ll have skills in budgeting and payroll, people management and policy development, as well as the ability to manage all business resources, which will support you in a wide range of business roles.

You’ll develop skills in:

Budgeting and payroll
People management skills
Policy development skills
Skills to manage business operational plans
The ability to manage the recruitment and onboarding of new staff
Skills in developing, implementing and managing administration systems

Online and self-paced. This means you can choose to study on a more intense time schedule, or just fit it around your lifestyle when you can.

We provide engaging tutorials, industry-relevant assessments and work-ready learning outcomes.

Online

Business Operations Manager, General Manager, Office Manager, Operations Manager, Operations Officer

Price may vary

Part-time: 16-18 months, Full-time: 14 months, Maximum: 24 months

BSB50120 & BSB50420

Double Diploma of Business (Operations) and Diploma of Leadership & Management

With this course, you’ll learn how to effectively lead people and manage team performance, manage budgets and financial plans, as well as heading up payroll and human resources functions.

You’ll be prepared to manage workplace relationships and team effectiveness to foster a positive and productive culture, manage daily workplace functions from meetings to staff payroll to ensure your business operates effectively, and you’ll have the ability to implement systems and policies to increase business efficiencies.

You’ll develop transferable business skills such as stakeholder management, critical thinking and how to communicate with influence, which you’ll need in any leadership role in organisations across multiple industries, setting you up to be a strong leader and operations manager.

What you’ll learn:

Manage business operational plans
Manage payroll, budgets and financial plans
Manage people performance and team effectiveness
Communicate with influence and lead workplace communication
Stakeholder management skills

This course is online and self-paced. This means you can choose to study on a more intense time schedule, or just fit it around your lifestyle when you can.

The course can be completed in as little as 12 months with a full-time study load or in 14-16 months on a part-time study load, but can allow a 24-month standard course enrolment duration, depending on circumstances.

It incorporates engaging tutorials, industry-relevant assessments and work-ready learning outcomes.

Online

Business Manager, Business Operations Manager, Director of Operations, General Manager, Head of Operations, Managing Director, Operations Manager

Price may vary

Part-time: 16-18 months, Full-time: 14 months, Maximum: 24 months

BSB50120

Diploma of Business (Operations)

Turn your knack for getting things done into an exciting career in business leadership with this Diploma of Business (Operations) (BSB50120) qualification from Foundation Education.

Designed for people seeking to accelerate their careers, this course provides the core skills and knowledge required to work successfully in business leadership roles. You’ll gain a nationally recognised online qualification and take your next step on a pathway towards working in management.

In this course, you’ll learn how to manage project and operational plans; how to manage business finances and resources; how to develop strong policies and procedures for workplaces; how to use critical thinking at work; and how to develop and lead corporate social responsibility initiatives.

Delivered entirely online, this course is flexible, to suit your lifestyle. Foundation Education’s dedicated student support team is available from enrolment through to graduation to support your learning.

If you’re looking for a career move and want responsibility and opportunity, this qualification is your next career step.

Please note: This is a fee-for-service program.

Online

Administration Supervisor, Business Development Manager, Business Manager, Business Operations Manager, General Manager, Operations Manager, Project Coordinator, Team Leader

Price may vary

Up to 12 months part-time

On this page

What is a General Manager?

What will I do?

What skills do I need?

Resources

What is a General Manager?

The role of a General Manager is a dynamic and rewarding career path that involves overseeing the daily operations of an organisation. General Managers are responsible for planning, directing, and coordinating various activities to ensure that the organisation meets its goals and objectives. They play a crucial role in shaping the strategic direction of the company, making decisions that impact not only the operational aspects but also the overall culture and success of the business.

In this leadership position, General Managers are tasked with a variety of responsibilities that include setting policies, establishing standards, and managing resources effectively. They work closely with departmental heads to ensure that all areas of the organisation are aligned with the strategic vision. This often involves assessing performance metrics, analysing market trends, and making informed decisions to enhance productivity and profitability. Their ability to adapt to changing circumstances and provide clear direction is essential for maintaining a competitive edge in the industry.

General Managers also engage in high-level communication, representing the organisation at official events, negotiations, and public forums. They are often the face of the company, liaising with stakeholders, clients, and the community. This role requires strong interpersonal skills, as building relationships and fostering collaboration across teams is vital for achieving organisational success. Additionally, they are responsible for preparing reports and budgets, ensuring that financial resources are allocated efficiently to support the organisation’s objectives.

Overall, a career as a General Manager offers a unique blend of strategic oversight, operational management, and leadership. It is a position that not only allows individuals to influence the direction of a company but also provides opportunities for personal and professional growth. With the right skills and experience, aspiring General Managers can find themselves at the helm of exciting and impactful organisations, driving change and innovation in their respective industries.

Career snapshots For General Managers

General Managers play a crucial role in overseeing the operations of various organisations, including commercial, industrial, government, and defence sectors. They are responsible for planning, directing, and controlling the day-to-day activities of their organisations, ensuring that objectives are met efficiently and effectively.

Average Age: 45 years
Gender Distribution: 30% female
Hours Worked: Average of 47 hours per week, with 91% working full-time
Employment Numbers: Approximately 70,400 people are employed as General Managers
Projected Growth: An annual increase of about 1,100 positions is expected
Unemployment Rate: Specific unemployment rates for this role are not detailed, but the overall job market remains competitive

General Managers are typically found in various industries, including healthcare, manufacturing, and professional services. Their roles require a combination of leadership, strategic planning, and operational management skills, making them vital to the success of their organisations.

What will I do?

The role of a General Manager is pivotal in steering the direction and success of an organisation. They are responsible for overseeing daily operations, implementing strategic initiatives, and ensuring that the organisation meets its goals efficiently and effectively. This multifaceted position requires a blend of leadership, strategic thinking, and operational expertise, making it essential for the smooth functioning of various departments within the organisation.

Planning and Policy Development – Establishing standards and objectives to guide the organisation’s direction.
Daily Management – Providing direction and management to ensure the organisation meets its goals and maximises efficiency.
Situation Assessment – Evaluating changing circumstances and issuing directives to staff as needed.
Consultation – Collaborating with departmental heads on operational methods, equipment needs, finance, sales, and human resources.
Funding Authorisation – Approving budgets for major policy implementation programs.
Representation – Acting as the organisation’s representative at official events, negotiations, and public forums.
Report Preparation – Overseeing the creation of reports, budgets, and forecasts for governing bodies.
Staff Management – Selecting and evaluating the performance of senior staff members.
Operational Oversight – Managing various functions such as accounting, sales, marketing, and human resources.

What skills do I need?

A successful career as a General Manager requires a diverse set of skills that encompass leadership, strategic planning, and operational management. General Managers must possess strong communication abilities to effectively convey policies and directives to their teams, ensuring alignment with organisational goals. They should also be adept at problem-solving, capable of assessing changing situations and making informed decisions that drive efficiency and profitability. Additionally, a solid understanding of financial management, including budgeting and forecasting, is essential for overseeing the financial health of the organisation.

Moreover, interpersonal skills are crucial for building relationships with stakeholders, including employees, clients, and partners. A General Manager should be able to inspire and motivate their team, fostering a positive work environment that encourages collaboration and innovation. Continuous learning and adaptability are also important traits, as the business landscape is constantly evolving. By developing these skills, aspiring General Managers can position themselves for success in this dynamic and challenging role.

Skills/attributes

Leadership
Strategic Planning
Financial Acumen
Communication Skills
Problem-Solving
Decision-Making
Project Management
Team Management
Negotiation Skills
Adaptability
Time Management
Analytical Thinking
Customer Focus
Conflict Resolution
Networking

Resources

NATIONAL

QLD

VIC

ACT

TAS

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How to Become a General Manager: Australian Careers in Small Business

What is a General Manager?

Career snapshots For General Managers

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes