How to Become a Digital Marketing Coordinator: Australian Careers in Social Media Marketing

Learn from industry experts about the world of marketing and communications and build valuable in-demand skills!

Studying the BSB40820 Certificate IV in Marketing and Communication course online with Open Colleges will educate you in the essentials of the marketing industry, including legal considerations, consumer behaviour, market trends and networking. Learn how to work effectively within this industry with confidence and competence; understand customers and how to conduct market research to gain more insight into people and their habits; analyse consumer data and apply market profiling to campaigns, as well as digital and traditional marketing channels, how to use them, and who they best serve.

When you successfully complete your first module, you’ll get a free 12-month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia.

This course can act as a pathway into further study, including the BSV50120 Diploma of Business, or 10904NAT Diploma of Social Media Marketing.

PLEASE NOTE – Open Colleges is a privately-run RTO, not government-run like a TAFE, so they cannot offer government funding. Please check eligibility requirements before beginning an enrollment with Open Colleges.

In a rapidly-changing business world, employers need graduates with practical experience, the ability to adapt to change and a readiness to handle big ideas. With that in mind, Ducere and Torrens University Australia are proud to offer a Bachelor of Applied Business (Marketing) that connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you!

You’ll learn the latest tools of brand development, digital strategy and campaign management. Acquire real skills in market research, content planning and digital disruption by creating bespoke marketing plans as part of your degree. Be empowered with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns.

This Bachelor of Applied Business (Marketing) combines an immersive online learning experience with a practical and industry-relevant assessment model. Through this groundbreaking approach, you’ll be empowered with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns.

You will develop an industry-relevant project portfolio as part of your degree, learn practical insights from cutting-edge designers and startup marketers and attend dynamic industry events with course partners including KPMG, NAB, PwC, Telstra and more. With no exams, you’ll benefit from a unique learning and assessment model focused on practical industry skills, achieved through holistic and applied assessment tasks. Complete assignments relevant to you, your current workplace and your future business. Work on meaningful case studies and innovative marketing projects. If that sounds like you enquire today, and find out why over 44% of Ducere students received a salary increase or a promotion before graduating!

Are you an aspiring growth marketer? The Growth Marketing Professional course from Lumify Learn has a focus on digital marketing skills and includes valued and globally recognised certifications from the Digital Marketing Institute (DMI) and Google, the undisputed market leader in digital advertising.

This course will take 3 months to complete (with no prerequisites), and will help you develop in-demand skills, positioning you for a rewarding career in marketing.

Marketing drives business growth, and the Growth Marketing Professional course will equip you with the knowledge and skills to contribute to business success. Gain theoretical knowledge and practical know-how to run successful growth marketing programs using the latest tools, plus the ability to analyse and optimise campaign performance.

This course covers all the fundamentals including quantitative and analytical skills, technical skills, qualitative research, copywriting, storytelling, channel acquisition and program management to make you a master of growth. You’ll also learn about customer success, front end development and marketing automation to help you become a complete growth hacker.

 

The Diploma of Social Media Marketing (10904NAT) from College for Adult Learning will give you the essential skills you need to successfully develop your social media strategy and online presence.

With this course, you’ll strengthen your ability to create a consistent brand identity and produce and publish high-converting content to all the right channels to drive traffic to your website.

You’ll gain valuable social media marketing skills to generate website traffic from your social channels, and convert them into paying customers.

This course is delivered in partnership with Social Media College (SMC), including some training and some support services provided by SMC on behalf of the College for Adult Learning.

You’ll learn skills in:

• Developing social media strategies by identifying your audience and choosing the right channels for your purpose.
• Establishing both organic and paid social media presence to increase brand reach and engagement.
• Planing, implementation and how to manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.

The Dual Diploma of Social Media Marketing (10904NAT) and Certificate IV in Marketing and Communication (BSB40820) from College for Adult Learning is perfect for those looking to kick-start their career in digital marketing with essential social media and fundamental marketing skills.

You’ll develop social media skills to increase your online presence both organic and with paid strategies, build your brand identity on social channels and drive users to your website to become paying customers. You’ll also learn key marketing skills to provide support to internal stakeholders and the wider team to deliver marketing projects including the creation of communications plans, analysing consumer behaviour, developing content and executing marketing campaigns.

Also, you’ll learn how to:

• Identify, evaluate and take advantage of marketing opportunities by analysing market data;
• Develop social media strategies by identifying your audience, choosing the right channels;
• Establish both an organic and paid social media presence to increase brand reach and maximise returns on paid social media;
• Plan, implement and manage conversion strategies, including copywriting, web asset development, retargeting and email marketing.

If you are looking to gain contemporary, industry-relevant business skills and commence a lucrative career in business administration and management, then this BSB40320 Certificate IV in Entrepreneurship and New Business and BSB40820 Certificate IV in Marketing and Communication dual qualification from Open Colleges could be a great place to start.

From business basics such as building relationships, financial management, and strategic and business planning to more advanced fields such as how to conduct market research in order to understand consumer behaviour, how to create effective marketing campaigns for your business and how to build your customer base in both digital and off-line space, this flexible course will teach you everything you need to know to become a successful business builder.

By the time you complete this course you will have intimate understanding of how to analyse consumer data and apply insights to your marketing and promotional campaigns, how to evaluate campaign success and how to effectively communicate with customers of all levels in order to optimise your chances of successfully closing sales.

On completion of your first module, you will be given a free 12-month membership to Flying Solo, a small business resource site with a range of benefits such as access to newsletters, webinars, events, discussion forums, flying solo book and Flying Solo directory, all of which will help you manage your business more effectively and efficiently.

PLEASE NOTE – Open Colleges is a privately-run RTO, not government-run like a TAFE, so they cannot offer government funding. Please check eligibility requirements before beginning an enrollment with Open Colleges.

If you’ve always aspired to a career in marketing, but didn’t know where to start, then this BSB40820 Certificate IV in Marketing & Communications qualification from GROW Training Group could be just the thing you’re looking for.

This nationally accredited Certificate IV in Marketing and Communication course has been meticulously crafted in collaboration with industry experts to ensure that your educational journey is all-encompassing and aligned with the latest industry standards. This program will equip you with the expertise to execute marketing campaigns, promote products and services, and analyse consumer behaviour, all geared toward effectively representing an institution or organisation. By the end of the course you will posses all the skills and confidence you need to become a star performer in any marketing team across many industry sectors.

Enrolment period is 24 months. We find our students complete the qualification in varied time frames. It really does depend on your life situation and availability. The program can be completed in a much shorter time – we would recommend aiming at completing 1 unit per month.

This program is delivered in our online learner system. You do not need to come to class, however, you will need to stay connected with your Educator and attend phone and/or web meetings to complete some of the practical components of your course. eLearning allows you the flexibility of completing your course at your own pace, at times to suit work and other life commitments. You can work on your course at anytime, anywhere supported by your industry experienced educator via telephone and email no matter where you are.

Please Note: Grow Training Group operates as a privately managed Registered Training Organisation (RTO), differing from government-run institutions such as a TAFE. Consequently, Grow does not offer government funding.