How to Become a Digital Marketer: Australian Careers in Marketing

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Product Management: Elevate

This Product Management: Elevate course from Academy Xi helps students develop the strategic mindset needed for successful physical and digital product management.

Complement your existing professional expertise and boost your career with in-demand skills in Product Management.

Product Managers are amongst the highest paid roles in the tech industry. Integral to an organisation’s success, the demand for skilled Product Managers is exponential, with thousands of roles available in any given month.

This online course will equip you with the latest frameworks and techniques so you can be a strong all-rounder, able to understand users and market, define and articulate a product vision, simplify and prioritise the design phase, execute and optimise the launch and its results.

Studying part-time for 10 weeks, you’ll learn the analytical skills, optimisation techniques and data analysis testing that helps you to know and understand customers better. You’ll discover how to drive the vision for products, increase revenue, and lead and negotiate strategic discussions.

By the time you’ve completed the course, you’ll have a thorough understanding of product management, including how to launch, test and build a successful and financially viable product and accompanying business model.

This course is ideal for:

Anyone looking to enrich their career in a mentor-led course, with convenient live video sessions, held after working hours
Anyone looking for a practical course where they can develop a project/portfolio, delivered to scheduled deadlines and in line with industry-standards

Online

Brand Manager, Digital Marketer, Entrepreneur, Product Developer, Product Development Assistant, Product Development Manager, Product Manager, Product Marketing Manager, Project Manager

Price may vary

6 months, 60-80 hours total

Master of Digital Marketing

Whether you’re in the early stage of a marketing career or you’re an experienced marketer wanting to upskill in the tools and strategies of digital marketing, the Master of Digital Marketing from UTS Online covers it all.

The 100% online course designed with industry leaders is created for data-driven and strategic marketing professionals who want to excel at the digital skills of today and prepare for future change.

During your studies, you’ll build future focused skills required for the industry’s continual changes. Cover analytics and technology, how to be an effective leader and decision-maker for innovative digital marketing solutions, develop a deep understanding of digital, build analytical and behavioural understanding of customers, plus much more.

Online

Advertising or Marketing Professional, Brand Manager, Digital Marketer, Digital Marketing and Communications Officer, Digital Marketing Manager, Digital Marketing Specialist, Marketing Manager, Social Media Manager, Social Media Strategist

Price may vary

2 years part-time minimum

Graduate Certificate in Digital Marketing

Digital technologies have changed the way we work, communicate and live. Become a specialist in the field and gain valuable skills with the Graduate Certificate in Digital Marketing from UTS Online.

This course was designed with industry leaders to ensure you build skills that’ll withstand the ever-changing nature of digital marketing. Students with a background in marketing who want to upskill to be confident in data-driven marketing and learn how technology shapes consumer behaviours and branding in a digital world will be ideal for this course.

Learn from best in class digital marketers on how to lead teams and develop effective strategy, by combining contemporary digital skills with the human skills needed to adapt to the future of marketing.

Delivered 100% online, with part-time study, this course enables you to work full-time while attaining the digital marketing skills to accelerate your career.

Online

Advertising or Marketing Professional, Digital Marketer, Digital Marketing and Communications Officer, Digital Marketing Manager, Digital Marketing Specialist, SEM Specialist

Price may vary

8 months part-time

Graduate Certificate in Marketing and Digital Strategy

Build the specialist skills and knowledge you’ll need to take a significant next step in your career with the Graduate Certificate in Marketing and Digital Strategy from UTS Online.

Designed for those who want to develop core marketing capabilities to become adaptive marketing professionals and prepare for the future of digital marketing, this course will give you the foundational skills and knowledge to drive marketing strategies.

Created with industry leaders, this 100% online course will allow you to develop an understanding of core, contemporary marketing concepts to give you the confidence to apply new theories and frameworks to your everyday practice.

Online

Customer Analyst, Digital Campaign Planner, Digital Marketer, Digital Marketing and Communications Officer, Digital Marketing Manager, Digital Strategist, SEO Strategist, Social Media Strategist

Price may vary

8 months part-time minimum

On this page

What is a Digital Marketer?

What will I do?

What skills do I need?

Resources

What is a Digital Marketer?

The career of a Digital Marketer is an exciting and dynamic field that plays a crucial role in the modern business landscape. Digital Marketers are responsible for developing, implementing, and managing marketing campaigns that promote a company’s products and services across various digital channels. They leverage their creativity and analytical skills to engage target audiences, enhance brand awareness, and drive traffic to websites, ultimately contributing to the growth and success of the organisation.

In this role, Digital Marketers undertake a variety of responsibilities that include conducting market research to identify trends and opportunities, creating compelling content for websites and social media platforms, and analysing campaign performance through data analytics. They work closely with cross-functional teams, including sales, design, and product development, to ensure that marketing strategies align with overall business objectives. This collaborative environment fosters innovation and allows Digital Marketers to continuously refine their approaches based on real-time feedback and market changes.

Common tasks for Digital Marketers involve managing social media accounts, optimising website content for search engines, and executing email marketing campaigns. They also utilise tools such as Google Analytics to track user engagement and conversion rates, enabling them to make data-driven decisions that enhance marketing effectiveness. The role requires a blend of technical skills, creativity, and strategic thinking, making it a fulfilling career for those who enjoy problem-solving and staying ahead of digital trends.

As the digital landscape continues to evolve, the demand for skilled Digital Marketers is on the rise, offering numerous opportunities for career advancement. With the potential for diverse roles ranging from content creation to data analysis, individuals in this field can find a niche that aligns with their interests and strengths. Embracing a career in digital marketing not only provides a pathway to professional growth but also allows individuals to make a significant impact in the ever-changing world of online business.

Career snapshots For Digital Marketers

Marketing Specialists play a crucial role in identifying market opportunities and advising on the development and implementation of marketing strategies. This career is characterised by a diverse workforce and a growing demand for skilled professionals in the field.

Average Age: 35 years
Gender Distribution: 62% female
Hours Worked: Average of 42 hours per week, with 76% working full-time
Employment Numbers: Approximately 71,700 people are employed as Marketing Specialists
Projected Growth: The sector is expected to see continued growth, although specific annual growth rates are not provided
Unemployment Rate: The unemployment rate for this occupation is not specified, but the demand for marketing skills suggests a relatively low rate

Marketing Specialists are primarily employed in industries such as Professional, Scientific and Technical Services, Financial and Insurance Services, and Retail Trade. This role not only offers a competitive salary but also provides opportunities for career advancement in various sectors.

Source: ABS, 2021 Census of Population and Housing

What will I do?

Digital marketers play a crucial role in the modern business landscape, leveraging online platforms to connect with consumers and drive brand awareness. Their day-to-day tasks involve a blend of creativity, analytical skills, and strategic thinking, as they navigate the ever-evolving digital marketing landscape. From crafting compelling content to analysing data trends, digital marketers are essential in helping organisations achieve their marketing goals and grow their online presence.

Conduct Market Research – Digital marketers research potential demand and market characteristics for new goods and services, collecting and analysing data to inform strategies.
Develop Marketing Strategies – They support business growth by preparing and executing marketing objectives, policies, and programs tailored to target audiences.
Manage Digital Campaigns – Digital marketers create, implement, and monitor online marketing campaigns across various platforms, ensuring alignment with overall business goals.
Analyse Performance Metrics – They track and analyse the performance of marketing campaigns, using data to optimise strategies and improve ROI.
Content Creation – Digital marketers produce engaging content for websites, social media, and email campaigns to attract and retain customers.
SEO and SEM Management – They optimise website content for search engines and manage paid advertising campaigns to increase visibility and drive traffic.
Social Media Management – Digital marketers manage social media accounts, creating and scheduling posts, engaging with followers, and monitoring brand reputation.
Collaborate with Cross-Functional Teams – They work closely with sales, product development, and customer service teams to ensure cohesive marketing efforts.
Stay Updated on Industry Trends – Digital marketers continuously research and adapt to the latest trends and technologies in digital marketing to remain competitive.

What skills do I need?

A career as a Digital Marketer requires a diverse set of skills that blend creativity with analytical thinking. Professionals in this field must possess a strong understanding of digital marketing strategies, including search engine optimisation (SEO), content marketing, social media management, and email marketing. Additionally, proficiency in data analysis is crucial, as marketers need to interpret metrics and analytics to assess campaign performance and make informed decisions. Strong communication skills are also essential, enabling marketers to craft compelling messages that resonate with target audiences.

Moreover, adaptability is a key trait for Digital Marketers, as the digital landscape is constantly evolving with new tools and trends. Familiarity with various digital marketing platforms and technologies, such as Google Analytics, social media advertising, and content management systems, is highly beneficial. A collaborative mindset is also important, as Digital Marketers often work closely with other departments, such as sales and product development, to align marketing strategies with overall business goals. Continuous learning and upskilling are vital in this dynamic field, ensuring that Digital Marketers remain competitive and effective in their roles.

Skills/attributes

Analytical skills
Creativity
Communication skills
Digital literacy
SEO knowledge
Social media expertise
Content creation
Project management
Data analysis
Understanding of marketing principles
Adaptability
Team collaboration
Time management
Customer-focused mindset
Technical skills (e.g., familiarity with marketing tools and software)

Resources

NATIONAL

QLD

VIC

ACT

TAS

CourseFinder makes every effort to ensure the information we provide is correct at the time of publication. We welcome your input to help keep our career profiles as accurate and up to date as possible. All queries and feedback will be taken into consideration as we conduct periodic reviews of our content. Add your voice to the conversation!

How to Become a Digital Marketer: Australian Careers in Marketing

What is a Digital Marketer?

Career snapshots For Digital Marketers

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes