How to Become a Content Strategist: Australian Careers in Digital Marketing

2 Courses

Displaying 2 of 2 courses

Filters

Clear all

Location

Industry

Study Mode

Payment Option

Qualification

Course Provider

10904NAT

Diploma of Social Media Marketing

Social media marketers are in high demand and businesses everyone are quickly recognising its influence! Tap into the power of social media for your business with this 10904NAT Diploma of Social Media Marketing delivered online by Open Colleges.

From Facebook and LinkedIn to Snapchat and Instagram, you will learn how to devise a social media plan for a range of mediums, and utilise tools such as email marketing and effective content to build your own personal brand.

This online course was created by industry leaders… We’re talking members of Forbes’ Top 50 global social media experts! You’ll get taken through social media network strategy, how to create engaging and effective marketing content, and master the art of creating your own personal brand on social media.

You will also learn how to use email marketing in your workplace, plus have the opportunity to set up and manage social media accounts across a number of channels, meaning you’ll graduate with an impressive portfolio showcasing your abilities and the cutting edge skills to succeed in the dynamic field of social media marketing.

Each student will receive a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia.

PLEASE NOTE – Open Colleges is a privately-run RTO, not government-run like a TAFE, so they cannot offer government funding. Please check eligibility requirements before beginning an enrollment with Open Colleges.

Online

Community Manager, Content Marketing Manager, Content Strategist, Social Media Consultant, Social Media Manager, Social Media Strategist

Price may vary

Self-paced; up to 24 months

Bachelor of Applied Business (Marketing)

In a rapidly-changing business world, employers need graduates with practical experience, the ability to adapt to change and a readiness to handle big ideas. With that in mind, Ducere and Torrens University Australia are proud to offer a Bachelor of Applied Business (Marketing) that connects marketing creativity with the innovation skills of the 21st century. If you want to harness your creative skills towards professional success, then this is the degree for you!

You’ll learn the latest tools of brand development, digital strategy and campaign management. Acquire real skills in market research, content planning and digital disruption by creating bespoke marketing plans as part of your degree. Be empowered with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns.

This Bachelor of Applied Business (Marketing) combines an immersive online learning experience with a practical and industry-relevant assessment model. Through this groundbreaking approach, you’ll be empowered with the skills to analyse global markets, explore new strategies and collaborate with teams to create and run effective campaigns.

You will develop an industry-relevant project portfolio as part of your degree, learn practical insights from cutting-edge designers and startup marketers and attend dynamic industry events with course partners including KPMG, NAB, PwC, Telstra and more. With no exams, you’ll benefit from a unique learning and assessment model focused on practical industry skills, achieved through holistic and applied assessment tasks. Complete assignments relevant to you, your current workplace and your future business. Work on meaningful case studies and innovative marketing projects. If that sounds like you enquire today, and find out why over 44% of Ducere students received a salary increase or a promotion before graduating!

Online

Campaign Manager, Content Strategist, Digital Marketing Coordinator, Email Marketer, Market Research Analyst, Marketing Consultant, Marketing Manager, Product Manager, Public Relations Manager, Small Business Manager

Price may vary

2-4 years

On this page

What is a Content Strategist?

What will I do?

What skills do I need?

Resources

What is a Content Strategist?

A career as a Content Strategist is both dynamic and rewarding, offering individuals the opportunity to shape the way organisations communicate with their audiences. Content Strategists are responsible for developing and implementing comprehensive content plans that align with a company’s goals and resonate with its target audience. They play a crucial role in ensuring that all content is not only engaging but also consistent across various platforms, enhancing the overall brand message.

The responsibilities of a Content Strategist are diverse and multifaceted. They conduct thorough research to understand audience needs and preferences, which informs the creation of tailored content strategies. This involves collaborating with various teams, including marketing, design, and product development, to ensure that content is relevant and impactful. A typical day may include brainstorming sessions, content audits, and performance analysis to refine strategies and improve engagement metrics.

Common tasks for a Content Strategist include creating content specifications, overseeing the production of written and visual content, and ensuring adherence to brand guidelines. They also focus on optimising content for search engines and managing metadata to enhance visibility. By leveraging analytics tools, Content Strategists assess the effectiveness of their strategies, making data-driven decisions to continually enhance content performance.

Overall, a career as a Content Strategist is ideal for those who are passionate about storytelling and enjoy working in a collaborative environment. With the increasing importance of digital content in today’s marketplace, the demand for skilled Content Strategists continues to grow, making it a promising career path for individuals looking to make a significant impact in the world of marketing and communications.

Career snapshots For Content Strategists

The role of a Content Strategist is increasingly vital in today’s digital landscape, where effective communication and content management are key to engaging audiences. This career typically attracts individuals who are creative, analytical, and possess strong communication skills. The average age of professionals in this field tends to be around 30-40 years, with a significant representation of women, making up approximately 70.6% of the workforce.

Average Salary: AU$67,407 per year, with a range from AU$46,000 to AU$137,000 depending on experience and location.
Hours per Week: Most Content Strategists work around 38-40 hours per week, often in a full-time capacity.
Unemployment Rate: The unemployment rate for this role is relatively low, reflecting the high demand for skilled content professionals.
Employment Numbers: Approximately 37,000 individuals are currently employed as Content Strategists in Australia.
Projected Growth: The demand for Content Strategists is expected to grow significantly over the next five years, driven by the increasing importance of digital marketing and content creation.

As businesses continue to recognise the value of strategic content in driving engagement and conversions, the role of the Content Strategist is set to become even more integral. This presents a promising opportunity for those looking to enter or advance in the marketing and communications field.

What will I do?

A Content Strategist plays a crucial role in shaping the voice and direction of an organisation’s content. They are responsible for developing and implementing content strategies that align with business goals, ensuring that all content is engaging, relevant, and effectively reaches the target audience. This role requires a blend of creativity, analytical skills, and a deep understanding of the audience’s needs, making it essential for driving brand awareness and customer engagement.

Create specifications and appropriate content for designated audience – Develop tailored content that resonates with specific target groups, ensuring relevance and engagement.
Follow guidelines for tone, style, and content of writing and communications – Maintain consistency in messaging across all platforms to reinforce brand identity.
Ensure content is consistent and compelling across delivery streams – Oversee the integration of content across various channels, including websites, social media, and email marketing.
Improve content delivery including search engine optimization and metadata management – Enhance the visibility and accessibility of content through effective SEO practices and proper metadata usage.
Collaborate with designers and other team members – Work closely with creative teams to ensure that content is visually appealing and aligns with overall marketing strategies.
Conduct audience research and analysis – Gather insights on audience preferences and behaviours to inform content strategy and improve engagement.
Monitor and evaluate content performance – Use analytics tools to assess the effectiveness of content and make data-driven decisions for future strategies.
Stay updated on industry trends and best practices – Continuously research and adapt to changes in content marketing to maintain a competitive edge.

What skills do I need?

A career as a Content Strategist requires a diverse set of skills that blend creativity with analytical thinking. Strong writing and editing abilities are essential, as they enable the strategist to craft compelling content that resonates with target audiences. Additionally, a deep understanding of content management systems and digital marketing principles is crucial for developing effective content strategies. Familiarity with SEO practices and data analytics tools allows content strategists to optimise content for search engines and measure its performance, ensuring that it meets business objectives.

Collaboration and communication skills are also vital, as content strategists often work closely with cross-functional teams, including designers, marketers, and product managers. They must be adept at understanding the needs of various stakeholders and translating those into actionable content plans. Furthermore, a strategic mindset is necessary to align content initiatives with broader business goals, making it imperative for content strategists to stay informed about industry trends and audience preferences. This combination of skills empowers content strategists to create impactful content that drives engagement and supports organisational success.

Skills/attributes

Strong writing and editing skills
Understanding of content management systems
Knowledge of SEO best practices
Ability to analyse data and metrics
Project management skills
Creative thinking and problem-solving abilities
Excellent communication and collaboration skills
Familiarity with social media platforms and strategies
Ability to adapt tone and style for different audiences
Strategic planning and organisational skills
Attention to detail
Understanding of branding and marketing principles
Ability to work under pressure and meet deadlines
Research skills to stay updated on industry trends
Flexibility and adaptability to changing priorities

Resources

NATIONAL

QLD

VIC

ACT

TAS

CourseFinder makes every effort to ensure the information we provide is correct at the time of publication. We welcome your input to help keep our career profiles as accurate and up to date as possible. All queries and feedback will be taken into consideration as we conduct periodic reviews of our content. Add your voice to the conversation!

How to Become a Content Strategist: Australian Careers in Digital Marketing

What is a Content Strategist?

Career snapshots For Content Strategists

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes