How to Become a Content Marketing Manager: Australian Careers in Digital Marketing

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10904NAT

Diploma of Social Media Marketing

Social media marketers are in high demand and businesses everyone are quickly recognising its influence! Tap into the power of social media for your business with this 10904NAT Diploma of Social Media Marketing delivered online by Open Colleges.

From Facebook and LinkedIn to Snapchat and Instagram, you will learn how to devise a social media plan for a range of mediums, and utilise tools such as email marketing and effective content to build your own personal brand.

This online course was created by industry leaders… We’re talking members of Forbes’ Top 50 global social media experts! You’ll get taken through social media network strategy, how to create engaging and effective marketing content, and master the art of creating your own personal brand on social media.

You will also learn how to use email marketing in your workplace, plus have the opportunity to set up and manage social media accounts across a number of channels, meaning you’ll graduate with an impressive portfolio showcasing your abilities and the cutting edge skills to succeed in the dynamic field of social media marketing.

Each student will receive a free 12 month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia.

PLEASE NOTE – Open Colleges is a privately-run RTO, not government-run like a TAFE, so they cannot offer government funding. Please check eligibility requirements before beginning an enrollment with Open Colleges.

Online

Community Manager, Content Marketing Manager, Content Strategist, Social Media Consultant, Social Media Manager, Social Media Strategist

Price may vary

Self-paced; up to 24 months

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What is a Content Marketing Manager?

What will I do?

What skills do I need?

Resources

What is a Content Marketing Manager?

The role of a Content Marketing Manager is both dynamic and rewarding, offering a unique opportunity to blend creativity with strategic thinking. These professionals are responsible for developing and executing content strategies that engage audiences, drive brand awareness, and ultimately contribute to business growth. They play a pivotal role in shaping the voice of a brand, ensuring that all content aligns with the company’s goals and resonates with its target audience.

Content Marketing Managers oversee a variety of responsibilities that include researching market trends, creating compelling content, and analysing performance metrics. They collaborate with cross-functional teams, such as design and sales, to produce high-quality content that can take many forms, including blog posts, social media updates, videos, and newsletters. This role requires a keen understanding of the audience’s needs and preferences, allowing the manager to tailor content that not only informs but also inspires action.

Daily tasks for a Content Marketing Manager often involve brainstorming new content ideas, managing editorial calendars, and ensuring that all content is optimised for search engines. They also monitor engagement metrics to assess the effectiveness of their strategies, making data-driven decisions to refine future content. This role is perfect for individuals who thrive in a fast-paced environment and enjoy the challenge of adapting to ever-changing digital landscapes.

With the rise of digital marketing, the demand for skilled Content Marketing Managers continues to grow. This career path not only offers the chance to work in a creative field but also provides opportunities for professional development and advancement. As businesses increasingly recognise the value of content in their marketing strategies, those in this role can expect to play a crucial part in shaping the future of brand communication.

Career snapshots For Content Marketing Managers

The role of a Sales and Marketing Manager is pivotal in driving the sales and marketing strategies of organisations across various industries. This position typically requires a blend of leadership, strategic planning, and analytical skills to effectively manage teams and campaigns.

Average Age: 42 years
Gender Distribution: 42% female
Hours Worked: Average of 44 hours per week, with 87% working full-time
Employment Numbers: Approximately 118,500 individuals are employed in this role
Projected Growth: Annual employment growth is expected to be around 4,300 positions
Unemployment Rate: The unemployment rate for this occupation is relatively low, reflecting the demand for skilled professionals in sales and marketing

Sales and Marketing Managers are essential in shaping the marketing landscape, and their expertise is increasingly sought after as businesses adapt to changing market dynamics. With a strong foundation in both sales and marketing, professionals in this field can expect a rewarding career with ample opportunities for advancement.

Source: Australian Bureau of Statistics (ABS), 2021 Census of Population and Housing.

What will I do?

A Content Marketing Manager plays a pivotal role in shaping a brand’s online presence and engagement through strategic content creation and distribution. This position requires a blend of creativity and analytical skills to develop effective marketing strategies that resonate with target audiences. By overseeing content initiatives, they ensure that the messaging aligns with the overall marketing goals, ultimately driving brand awareness and customer loyalty.

Content Strategy Development – Creating and implementing a comprehensive content strategy that aligns with business objectives and target audience needs.
Content Creation – Writing, editing, and overseeing the production of high-quality content across various formats, including blogs, articles, videos, and social media posts.
SEO Optimisation – Conducting keyword research and applying SEO best practices to enhance content visibility and search engine rankings.
Analytics and Reporting – Monitoring content performance through analytics tools, generating reports, and using insights to refine content strategies.
Collaboration with Teams – Working closely with marketing, design, and sales teams to ensure cohesive messaging and branding across all channels.
Audience Engagement – Engaging with the audience through social media and other platforms to build community and gather feedback.
Market Research – Conducting research to understand market trends, audience preferences, and competitive landscape to inform content decisions.
Budget Management – Managing the content marketing budget, ensuring resources are allocated effectively to achieve maximum impact.
Content Calendar Management – Developing and maintaining a content calendar to ensure timely delivery of content across all platforms.
Training and Mentoring – Providing guidance and support to junior content team members, fostering a collaborative and innovative work environment.

What skills do I need?

A career as a Content Marketing Manager requires a diverse set of skills that blend creativity with analytical thinking. Strong writing and editing abilities are essential, as the role involves crafting compelling content that resonates with target audiences. Additionally, proficiency in digital marketing strategies, including SEO, social media, and email marketing, is crucial for driving engagement and conversions. A solid understanding of content management systems and analytics tools is also important, enabling managers to track performance and optimise content strategies effectively.

Moreover, successful Content Marketing Managers must possess excellent project management skills to oversee multiple campaigns simultaneously while meeting deadlines. They should be adept at collaborating with cross-functional teams, including designers, developers, and sales personnel, to ensure cohesive messaging and branding. Finally, a keen awareness of industry trends and consumer behaviour will empower them to create relevant and timely content that aligns with business objectives and enhances brand visibility.

Skills/attributes

Strong writing and editing skills
Understanding of SEO and content optimisation
Proficiency in content management systems (CMS)
Ability to analyse data and metrics
Creative thinking and problem-solving skills
Project management skills
Knowledge of social media platforms and strategies
Strong communication and collaboration skills
Ability to adapt to changing trends and technologies
Understanding of branding and marketing principles
Experience with email marketing and automation tools
Ability to conduct market research and audience analysis
Attention to detail and organisational skills
Ability to work under pressure and meet deadlines
Passion for storytelling and engaging content creation

Resources

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How to Become a Content Marketing Manager: Australian Careers in Digital Marketing

What is a Content Marketing Manager?

Career snapshots For Content Marketing Managers

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes