How to Become a Brand Manager: Australian Careers in Marketing

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Product Management: Elevate

This Product Management: Elevate course from Academy Xi helps students develop the strategic mindset needed for successful physical and digital product management.

Complement your existing professional expertise and boost your career with in-demand skills in Product Management.

Product Managers are amongst the highest paid roles in the tech industry. Integral to an organisation’s success, the demand for skilled Product Managers is exponential, with thousands of roles available in any given month.

This online course will equip you with the latest frameworks and techniques so you can be a strong all-rounder, able to understand users and market, define and articulate a product vision, simplify and prioritise the design phase, execute and optimise the launch and its results.

Studying part-time for 10 weeks, you’ll learn the analytical skills, optimisation techniques and data analysis testing that helps you to know and understand customers better. You’ll discover how to drive the vision for products, increase revenue, and lead and negotiate strategic discussions.

By the time you’ve completed the course, you’ll have a thorough understanding of product management, including how to launch, test and build a successful and financially viable product and accompanying business model.

This course is ideal for:

Anyone looking to enrich their career in a mentor-led course, with convenient live video sessions, held after working hours
Anyone looking for a practical course where they can develop a project/portfolio, delivered to scheduled deadlines and in line with industry-standards

Online

Brand Manager, Digital Marketer, Entrepreneur, Product Developer, Product Development Assistant, Product Development Manager, Product Manager, Product Marketing Manager, Project Manager

Price may vary

6 months, 60-80 hours total

BSB50620

Diploma of Marketing and Communication

This fantastic Diploma of Marketing and Communication (BSB50620) course from College for Adult Learning will prepare you to successfully manage a wide variety of processes across marketing and communications and excel in the field.

You will gain crucial skills in end-to-end marketing project management, public relations, digital and social media and budget management.

You will gain key skills to make strategic business decisions and confidence required to take on senior marketing management roles within any organisation.

Learn how to:

Prepare and deliver market research and consumer trend reports highlighting areas or opportunity and risk
Design and develop marketing communication plans across multiple channels
Manage PR, social and digital media campaigns from briefing to post-campaign reporting

Online

Brand Manager, Communications Coordinator, Communications Officer, Marketing Coordinator, Marketing Executive, Marketing Manager, Product Marketing Manager, Public Relations Officer

Price may vary

Full-time: approx. 12 months; Part-time: approx. 14-16 months

BSB50620, BSB50120

Double Diploma of Marketing and Communication and Diploma of Business (Business Development)

Become a confident business leader with excellent marketing skills with this Double Diploma of Marketing and Communication (BSB50620) and Diploma of Business (Business Development) (BSB50120) qualification from College for Adult Learning.

By completing this course you will gain the skills to identify and capitalise on various marketing opportunities and make effective strategic decisions for your organisation.

You will develop skills to develop and manage marketing and communication projects such as PR, advertising and social media campaigns, as well as reporting and marketing budget management.

In addition, you will develop crucial business leadership skills such as stakeholder management, business communication, risk management and policy development, making you an indispensable asset at all levels in any organisation.

You’ll learn:

Prepare and deliver market research and consumer trend reports to highlight areas of opportunity for your business
Manage PR, advertising and social media campaigns from briefing to post-campaign reporting
Successfully communicate and manage stakeholders to foster relationships and drive positive business outcomes

Online

Brand Manager, Business Development Manager, Business Manager, Communications Manager, Communications Officer, Marketing Manager, Product Marketing Manager

Price may vary

Full-time: approx. 14 months; Part-time: approx. 16-18 months

Master of Digital Marketing

Whether you’re in the early stage of a marketing career or you’re an experienced marketer wanting to upskill in the tools and strategies of digital marketing, the Master of Digital Marketing from UTS Online covers it all.

The 100% online course designed with industry leaders is created for data-driven and strategic marketing professionals who want to excel at the digital skills of today and prepare for future change.

During your studies, you’ll build future focused skills required for the industry’s continual changes. Cover analytics and technology, how to be an effective leader and decision-maker for innovative digital marketing solutions, develop a deep understanding of digital, build analytical and behavioural understanding of customers, plus much more.

Online

Advertising or Marketing Professional, Brand Manager, Digital Marketer, Digital Marketing and Communications Officer, Digital Marketing Manager, Digital Marketing Specialist, Marketing Manager, Social Media Manager, Social Media Strategist

Price may vary

2 years part-time minimum

Master of Analytics

Equip yourself with the skills employers demand, and fast track your way to a rewarding and dynamic career in data analytics with the online Master of Analytics at UNSW.

Through this recognised course, you’ll develop highly technical programming-language and cloud-based-systems skills to become an expert in the design and implementation of successful organisational change programs. You’ll have the opportunity to integrate your knowledge and skills acquired throughout the program in a professional context by collaborating on an industry project in your capstone course.

Gain the skills to take complex information and translate it into simple and powerful data stories that influence stakeholders, while also learning to navigate the ethical dilemmas of data.

Depending on your career goals, you can tailor your program studies with a specialisation in either General Analytics or Marketing Analytics.

Designed with the busy individual in mind, this 100% online course allows you to learn each subject in seven-week blocks. This allows you to study in an accelerated manner, and graduate in as little as two years while working full time.

Online

Advertising Manager, Brand Manager, Business Analyst, Database Analyst, Digital Marketing Manager, Social Media Analyst

Price may vary

Accelerated; complete in as little as 2 years

Graduate Certificate in Analytics

The online Graduate Certificate in Analytics at UNSW is designed for those who see the growing number and diversity of employment opportunities where data analytical capabilities are required and where premium salaries are being offered.

Courses are delivered online in seven-week intensive blocks, which means you could graduate with a Graduate Certificate in Analytics in as little as 8 months.

The Graduate Certificate provides you with the skills employers demand, in a fast-tracked model, plus gives you a pathway to study the Graduate Diploma in Analytics and the Master of Analytics.

Online

Advertising Executive, Advertising Manager, Brand Manager, Business Analyst, Database Analyst, Digital Marketing Manager, Social Media Analyst

Price may vary

Accelerated; complete in as little as 8 months

Graduate Diploma in Analytics

The online Graduate Diploma in Analytics at UNSW will give you the foundational skills that the industry demands plus the soft skills to influence business decisions at senior management levels.

Subject areas will enable you to become an expert in how to design and implement successful organisational change programs, and in Data and Ethics, where you’ll learn how to navigate ethical dilemmas in analytics that guide decisions and behaviours.

This course can be fast-tracked so you could finish in 16 months.

It is also a pathway to study the online Master of Analytics, should you choose to go further.

Online

Advertising Executive, Advertising Manager, Brand Manager, Business Analyst, Database Analyst, Digital Marketing Manager, Social Media Analyst

Price may vary

Accelerated; complete in as little as 16 months

Product Management: Transform

Whether you’re interested in commencing a career in product management, or are already a product management veteran looking to sharpen your skills, this Product Management: Transform qualification from Academy Xi could be just what you’re looking for.

Designed in conjunction with experts from Accenture, MYOB, PwC and Deloitte, this course will help you get all the job-ready skills needed for an exciting new career in product management and marketing. You will cover all the essential areas of the product management cycle, from identifying opportunities and developing a product vision & strategy, to project management, product development strategy and product marketing. By the end of the course you will be fully prepared to start performing confidently in one of many product development, management and marketing roles available nationally.

This course is delivered 100% online with full support from Academy Xi’s training staff and unlimited one-on-one tuition, and can be completed in 24 weeks with around 15 hours of study per week.

You’ll graduate:

Job ready
Mentor & cohort supported (unlimited 1:1 mentoring from industry experts)
With a job guarantee and career support
With an industry recognised certificate

Online

Brand Manager, Marketing Coordinator, Marketing Executive, Marketing Manager, Product Developer, Product Manager, Product Marketing Manager, Senior Product Manager

Price may vary

24 weeks, 15 hours per week

Bachelor of Communication Design

Start your career in branding, digital communication and media design with this Bachelor of Communication Design qualification, delivered by Billy Blue College of Design at Torrens University Australia.

Under the guidance of industry leaders, including brand and design consultants as well as graphic designers and creative directors, this course covers strategic thinking, brand strategy, customer experience design and service design. You’ll discover the building blocks of typography and learn about idea generation, digital media, design research, information design, and more.

DIA-recognised course

This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.

Free Adobe Creative Cloud Pro licence

You’ll receive a free Adobe Creative Cloud Pro licence for the entire time you’re studying Design with us.

Blended, On Campus, Online

NSW, QLD, VIC

Advertising or Marketing Professional, Brand Identity Designer, Brand Manager, Digital Designer, Graphic Designer, Marketing and Design Executive, Marketing Communications Consultant, Marketing Manager, Package Designer, Product Manager

Price may vary

3 years full time, 6 years part time, 2 years accelerated

Bachelor of Fashion Marketing and Enterprise

Prepare to become a next-generation leader in the fashion industry with this Bachelor of Fashion Marketing and Enterprise, delivered by Billy Blue College of Design at Torrens University Australia.

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices. Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance.

DIA-recognised course

This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.

Free Adobe Creative Cloud Pro licence

You’ll receive a free Adobe Creative Cloud Pro licence for the entire time you’re studying Design with us.

Exclusive industry partnerships

We’ve partnered with industry leaders including Vogue Australia and Fashion Queensland, to offer you internship, mentoring and scholarship opportunities.

Blended, On Campus, Online

NSW, QLD, VIC

Advertising or Marketing Professional, Brand Manager, Fashion Buyer, Fashion Coordinator, Marketing Communications Consultant, Marketing Manager, Product Manager, Product Marketing Manager

Price may vary

3 years full time, 6 years part time, 2 years accelerated

On this page

What is a Brand Manager?

What will I do?

What skills do I need?

Resources

What is a Brand Manager?

The role of a Brand Manager is both dynamic and rewarding, offering a unique opportunity to shape the perception of a brand in the marketplace. Brand Managers are responsible for developing and executing marketing strategies that enhance brand awareness and drive sales. They work closely with various teams, including marketing, sales, and product development, to ensure that the brand’s message is consistent and resonates with the target audience. This career is ideal for individuals who are creative, analytical, and passionate about building strong brand identities.

In their day-to-day activities, Brand Managers engage in a variety of tasks that include conducting market research to understand consumer preferences, analysing competitors, and identifying market trends. They are instrumental in creating marketing campaigns that effectively communicate the brand’s values and benefits. Additionally, they oversee the development of promotional materials and collaborate with advertising agencies to ensure that campaigns are executed flawlessly. This role requires a keen eye for detail and the ability to adapt strategies based on performance metrics and consumer feedback.

Brand Managers also play a crucial role in product development, working to align new products with the brand’s overall strategy. They set pricing strategies, manage budgets, and evaluate the effectiveness of marketing initiatives. By fostering strong relationships with stakeholders, including suppliers and retailers, Brand Managers ensure that the brand maintains a competitive edge in the market. This position not only offers the chance to influence a brand’s trajectory but also provides opportunities for professional growth and advancement within the marketing field.

Overall, a career as a Brand Manager is an exciting path for those who thrive in fast-paced environments and enjoy the challenge of driving brand success. With the right blend of creativity, strategic thinking, and market insight, Brand Managers can make a significant impact on their organisations and contribute to the overall success of the brand they represent.

Career snapshots For Brand Managers

Brand Managers play a crucial role in developing and maintaining a brand’s image and market presence. They are responsible for strategising marketing campaigns, analysing market trends, and ensuring that the brand resonates with its target audience. This career is dynamic and requires a blend of creativity and analytical skills.

Average Age: 36 years
Gender Distribution: 57% female
Average Hours Worked: 42 hours per week (83% work full-time)
Median Weekly Earnings: $1,803
Unemployment Rate: N/A
Number of People Employed: 96,800
Projected Annual Employment Growth: 4,300 positions

Brand Managers are predominantly employed in industries such as Professional, Scientific and Technical Services, Retail Trade, and Manufacturing. The role is essential in driving business growth and ensuring that marketing strategies align with consumer preferences and market demands.

As the market continues to evolve, the demand for skilled Brand Managers is expected to grow, making it a promising career choice for those interested in marketing and brand development.

Source: ABS, Labour Force Survey, 2023; ABS, 2021 Census of Population and Housing.

What will I do?

A Brand Manager plays a crucial role in shaping and maintaining the identity of a brand. They are responsible for developing marketing strategies that resonate with target audiences, ensuring that the brand’s message is consistent across all platforms. This position requires a blend of creativity, analytical skills, and strategic thinking to drive brand growth and enhance customer engagement. Day-to-day tasks involve collaboration with various teams, market research, and the execution of marketing campaigns that align with the brand’s goals.

Develop Marketing Strategies – Formulates and implements comprehensive marketing strategies to enhance brand visibility and market share.
Conduct Market Research – Analyses consumer trends and market conditions to identify opportunities for brand growth.
Manage Brand Communication – Oversees all brand communications to ensure consistency in messaging across various channels.
Collaborate with Cross-Functional Teams – Works closely with product development, sales, and creative teams to align brand initiatives with business objectives.
Monitor Brand Performance – Tracks and evaluates brand performance metrics to assess the effectiveness of marketing campaigns.
Plan Advertising Campaigns – Designs and executes advertising campaigns that promote the brand and its products effectively.
Engage with Customers – Interacts with customers through various platforms to gather feedback and enhance brand loyalty.
Budget Management – Manages the marketing budget to ensure efficient allocation of resources for brand initiatives.
Develop Product Positioning – Defines and communicates the unique value proposition of the brand’s products in the marketplace.
Coordinate Events and Promotions – Plans and executes promotional events and activities to increase brand awareness and engagement.

What skills do I need?

A successful career as a Brand Manager requires a diverse set of skills that blend creativity with analytical thinking. Strong communication skills are essential, as Brand Managers must articulate their vision and strategies clearly to various stakeholders, including team members, clients, and consumers. Additionally, a deep understanding of market research and consumer behaviour is crucial, enabling them to identify trends and preferences that inform branding decisions. Proficiency in digital marketing tools and platforms is also increasingly important, as the landscape of brand management evolves with technology.

Moreover, Brand Managers should possess excellent project management skills to oversee campaigns from conception to execution, ensuring that all elements align with the brand’s objectives. They must be adept at problem-solving and decision-making, often needing to pivot strategies based on performance metrics and feedback. Finally, a passion for the brand and its products, combined with a commitment to continuous learning, will empower Brand Managers to drive brand success in a competitive marketplace.

Skills/attributes

Strong communication skills
Analytical thinking
Creativity and innovation
Project management abilities
Understanding of market research
Strategic planning
Budget management
Team leadership
Knowledge of digital marketing
Customer-focused mindset
Ability to work under pressure
Adaptability and flexibility
Networking and relationship-building skills
Attention to detail
Proficiency in data analysis tools

Resources

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How to Become a Brand Manager: Australian Careers in Marketing

What is a Brand Manager?

Career snapshots For Brand Managers

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes