How to Become an Advertising or Marketing Professional: Australian Careers in Marketing

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Service Design: Elevate

Service Designers aim to create seamless and efficient service experiences. They holistically look at multichannel customer interactions with your brand. This also involves organising behind-the-scenes resources that enable your service to be delivered – your employees, processes and systems.

This intensive, 100% online Service Design: Elevate course from Academy Xi prepares students to understand, refine and create services, and deliver a thoughtful brand experience. You’ll learn how to use essential service design methods, tools and techniques to create a new service experience, or improve an existing one. You’ll also learn how to conduct industry research; create customer journeys, experience maps and service blueprints; and develop effective and powerful pitches and presentations.

Each week focuses on new techniques and tools that can be applied in existing positions or used to begin a new career. You will complete a portfolio project, gain real-world experience and emerge ready to apply service design principles across a range of industries and disciplines.

This Service Design: Elevate course is ideal for professionals including but not limited to:

Anyone working in a service-oriented role like customer service, financial services, public service, etc. who wants to make better use of their organisation’s resources and improve service delivery
Professionals working in adjacent disciplines like UX, CX or Business Design and looking to expand their skill set and boost career prospects
Entrepreneurs and small business owners who want to set their business apart by offering exceptional service delivery
Anyone who wants to learn practical Service Design skills that they can apply right away

Online

Advertising or Marketing Professional, Entrepreneur, Product Developer, Service Delivery Manager, Service Designer, Service Manager, Startup Founder, UX Designer

Price may vary

6 months, 60-80 hours total

Master of Digital Marketing

Whether you’re in the early stage of a marketing career or you’re an experienced marketer wanting to upskill in the tools and strategies of digital marketing, the Master of Digital Marketing from UTS Online covers it all.

The 100% online course designed with industry leaders is created for data-driven and strategic marketing professionals who want to excel at the digital skills of today and prepare for future change.

During your studies, you’ll build future focused skills required for the industry’s continual changes. Cover analytics and technology, how to be an effective leader and decision-maker for innovative digital marketing solutions, develop a deep understanding of digital, build analytical and behavioural understanding of customers, plus much more.

Online

Advertising or Marketing Professional, Brand Manager, Digital Marketer, Digital Marketing and Communications Officer, Digital Marketing Manager, Digital Marketing Specialist, Marketing Manager, Social Media Manager, Social Media Strategist

Price may vary

2 years part-time minimum

Graduate Certificate in Digital Marketing

Digital technologies have changed the way we work, communicate and live. Become a specialist in the field and gain valuable skills with the Graduate Certificate in Digital Marketing from UTS Online.

This course was designed with industry leaders to ensure you build skills that’ll withstand the ever-changing nature of digital marketing. Students with a background in marketing who want to upskill to be confident in data-driven marketing and learn how technology shapes consumer behaviours and branding in a digital world will be ideal for this course.

Learn from best in class digital marketers on how to lead teams and develop effective strategy, by combining contemporary digital skills with the human skills needed to adapt to the future of marketing.

Delivered 100% online, with part-time study, this course enables you to work full-time while attaining the digital marketing skills to accelerate your career.

Online

Advertising or Marketing Professional, Digital Marketer, Digital Marketing and Communications Officer, Digital Marketing Manager, Digital Marketing Specialist, SEM Specialist

Price may vary

8 months part-time

BSB40320, BSB40820

Certificate IV in Entrepreneurship and New Business and Certificate IV in Marketing and Communication

If you are looking to gain contemporary, industry-relevant business skills and commence a lucrative career in business administration and management, then this BSB40320 Certificate IV in Entrepreneurship and New Business and BSB40820 Certificate IV in Marketing and Communication dual qualification from Open Colleges could be a great place to start.

From business basics such as building relationships, financial management, and strategic and business planning to more advanced fields such as how to conduct market research in order to understand consumer behaviour, how to create effective marketing campaigns for your business and how to build your customer base in both digital and off-line space, this flexible course will teach you everything you need to know to become a successful business builder.

By the time you complete this course you will have intimate understanding of how to analyse consumer data and apply insights to your marketing and promotional campaigns, how to evaluate campaign success and how to effectively communicate with customers of all levels in order to optimise your chances of successfully closing sales.

On completion of your first module, you will be given a free 12-month membership to Flying Solo, a small business resource site with a range of benefits such as access to newsletters, webinars, events, discussion forums, flying solo book and Flying Solo directory, all of which will help you manage your business more effectively and efficiently.

PLEASE NOTE – Open Colleges is a privately-run RTO, not government-run like a TAFE, so they cannot offer government funding. Please check eligibility requirements before beginning an enrollment with Open Colleges.

Online

Account Executive, Account Manager, Advertising Executive, Advertising Manager, Advertising or Marketing Professional, Business Manager, Digital Marketing and Communications Officer, Digital Marketing Coordinator, Marketing Coordinator, Marketing Executive, Marketing Manager, Small Business Analyst, Small Business Manager, Small Business Owner

Price may vary

Self-paced; maximum 30 months

BSB40820

Certificate IV in Marketing & Communications

If you’ve always aspired to a career in marketing, but didn’t know where to start, then this BSB40820 Certificate IV in Marketing & Communications qualification from GROW Training Group could be just the thing you’re looking for.

This nationally accredited Certificate IV in Marketing and Communication course has been meticulously crafted in collaboration with industry experts to ensure that your educational journey is all-encompassing and aligned with the latest industry standards. This program will equip you with the expertise to execute marketing campaigns, promote products and services, and analyse consumer behaviour, all geared toward effectively representing an institution or organisation. By the end of the course you will posses all the skills and confidence you need to become a star performer in any marketing team across many industry sectors.

Enrolment period is 24 months. We find our students complete the qualification in varied time frames. It really does depend on your life situation and availability. The program can be completed in a much shorter time – we would recommend aiming at completing 1 unit per month.

This program is delivered in our online learner system. You do not need to come to class, however, you will need to stay connected with your Educator and attend phone and/or web meetings to complete some of the practical components of your course. eLearning allows you the flexibility of completing your course at your own pace, at times to suit work and other life commitments. You can work on your course at anytime, anywhere supported by your industry experienced educator via telephone and email no matter where you are.

Please Note: Grow Training Group operates as a privately managed Registered Training Organisation (RTO), differing from government-run institutions such as a TAFE. Consequently, Grow does not offer government funding.

Blended, Online

Online

Advertising or Marketing Professional, Digital Marketing Coordinator, Digital Marketing Manager, Marketing Assistant, Marketing Communications Consultant, Marketing Consultant, Marketing Coordinator, Marketing Manager, Marketing Officer, Product Marketing Manager

Price may vary

Maximum of 24 months

Diploma of Fashion Marketing and Enterprise

Start your career in the fashion industry, or get ready to set up your own enterprise with this Diploma of Fashion Marketing and Enterprise, delivered by Billy Blue College of Design at Torrens University Australia.

This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices.

DIA-recognised course

This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.

Free Adobe Creative Cloud Pro licence

You’ll receive a free Adobe Creative Cloud Pro licence for the entire time you’re studying Design with us.

Exclusive industry partnerships

We’ve partnered with industry leaders including Vogue Australia and Fashion Queensland, to offer you internship, mentoring and scholarship opportunities.

Blended, On Campus, Online

NSW, Online, QLD, VIC

Advertising or Marketing Professional, Business Coordinator, Event Coordinator, Marketing Communications Consultant, Marketing Coordinator, Marketing Executive, Marketing Manager, Retail Buyer, Retail Manager, Retail Sales Supervisor, Sales Manager, Sales Representative

Price may vary

1 year full time, 2 years part time, 6 months accelerated

Bachelor of Communication Design

Start your career in branding, digital communication and media design with this Bachelor of Communication Design qualification, delivered by Billy Blue College of Design at Torrens University Australia.

Under the guidance of industry leaders, including brand and design consultants as well as graphic designers and creative directors, this course covers strategic thinking, brand strategy, customer experience design and service design. You’ll discover the building blocks of typography and learn about idea generation, digital media, design research, information design, and more.

DIA-recognised course

This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.

Free Adobe Creative Cloud Pro licence

You’ll receive a free Adobe Creative Cloud Pro licence for the entire time you’re studying Design with us.

Blended, On Campus, Online

NSW, QLD, VIC

Advertising or Marketing Professional, Brand Identity Designer, Brand Manager, Digital Designer, Graphic Designer, Marketing and Design Executive, Marketing Communications Consultant, Marketing Manager, Package Designer, Product Manager

Price may vary

3 years full time, 6 years part time, 2 years accelerated

Bachelor of Fashion Marketing and Enterprise

Prepare to become a next-generation leader in the fashion industry with this Bachelor of Fashion Marketing and Enterprise, delivered by Billy Blue College of Design at Torrens University Australia.

DIA-recognised course

This course is recognised by the Design Institute of Australia, giving you confidence that your education is of the highest industry standard.

Free Adobe Creative Cloud Pro licence

You’ll receive a free Adobe Creative Cloud Pro licence for the entire time you’re studying Design with us.

Exclusive industry partnerships

We’ve partnered with industry leaders including Vogue Australia and Fashion Queensland, to offer you internship, mentoring and scholarship opportunities.

Blended, On Campus, Online

NSW, QLD, VIC

Advertising or Marketing Professional, Brand Manager, Fashion Buyer, Fashion Coordinator, Marketing Communications Consultant, Marketing Manager, Product Manager, Product Marketing Manager

Price may vary

3 years full time, 6 years part time, 2 years accelerated

On this page

What is a Advertising or Marketing Professional?

What will I do?

What skills do I need?

Resources

What is a Advertising or Marketing Professional?

The career of an Advertising or Marketing Professional is both dynamic and rewarding, offering individuals the opportunity to shape how products and services are perceived in the marketplace. These professionals are responsible for developing and coordinating advertising strategies and campaigns that resonate with target audiences. They play a crucial role in determining market opportunities for new and existing goods and services, ensuring that businesses can effectively reach their customers and achieve their sales objectives.

In their day-to-day activities, Advertising and Marketing Professionals engage in a variety of tasks that require creativity, analytical thinking, and strategic planning. They often advise executives and clients on the best advertising strategies to create consumer awareness and promote the unique attributes of products. This involves coordinating the production of advertising campaigns, which may include artwork, copywriting, and media placement, all while adhering to time and budget constraints. Additionally, they analyse consumer data to interpret current trends and predict future market behaviours, allowing them to tailor their strategies effectively.

Collaboration is a key aspect of this career, as these professionals frequently work with cross-functional teams, including designers, copywriters, and market researchers. They commission and conduct market research to identify opportunities for growth and development, advising on various elements of marketing such as product mix, pricing, and distribution channels. This multifaceted role not only enhances their problem-solving skills but also fosters a deep understanding of consumer behaviour and market dynamics.

Overall, a career in Advertising or Marketing is an exciting journey filled with opportunities for creativity and innovation. Professionals in this field are empowered to make a significant impact on business success while continuously learning and adapting to the ever-evolving market landscape. With a strong demand for skilled individuals in this area, pursuing a career in advertising or marketing can lead to fulfilling and prosperous professional growth.

Career snapshots For Advertising or Marketing Professionals

Advertising and Marketing Professionals play a crucial role in developing and coordinating advertising strategies and campaigns, as well as identifying market opportunities for goods and services. This career is dynamic and offers a variety of roles, including advertising specialists, market research analysts, and marketing specialists.

Average Age: 36 years
Gender Distribution: 57% female
Hours Worked: Average of 42 hours per week, with 83% working full-time
Median Weekly Earnings: $1,803
Unemployment Rate: Relatively low, with a steady demand for professionals in this field
Employment Numbers: Approximately 96,800 individuals are employed in this role
Projected Growth: An annual growth of about 4,300 new positions is expected

This career path is not only rewarding in terms of financial compensation but also offers opportunities for creativity and strategic thinking. As businesses continue to recognise the importance of effective marketing, the demand for skilled professionals in this field is likely to remain strong.

What will I do?

Advertising and Marketing Professionals play a crucial role in shaping how products and services are perceived in the marketplace. They are responsible for developing and executing strategies that not only promote brand awareness but also drive sales and customer engagement. This dynamic career involves a blend of creativity, analytical skills, and strategic thinking, making it an exciting field for those passionate about influencing consumer behaviour and market trends.

Planning and Developing Campaigns – Creating advertising policies and campaigns to support sales objectives.
Advising on Strategies – Providing guidance to executives and clients on effective advertising strategies to reach target markets.
Coordinating Production – Overseeing the production of advertising campaigns, including artwork, copywriting, and media placement, while adhering to time and budget constraints.
Data Analysis – Analysing consumer data to understand patterns and preferences that inform marketing strategies.
Trend Interpretation – Interpreting current and future consumer trends to anticipate market needs.
Market Research – Conducting research to assess potential demand and market characteristics for new products and services.
Supporting Business Growth – Assisting in the preparation and execution of marketing objectives, policies, and programs to foster business development.
Commissioning Research – Undertaking market research to identify opportunities for new and existing goods and services.
Marketing Advice – Advising on various marketing elements, including product mix, pricing, advertising, and distribution channels.

What skills do I need?

A career as an Advertising or Marketing Professional requires a diverse set of skills that blend creativity with analytical thinking. Professionals in this field must be adept at planning and developing advertising strategies that resonate with target audiences. This involves a strong understanding of market research, consumer behaviour, and data analysis to identify trends and opportunities. Effective communication skills are essential, as these professionals often collaborate with clients and team members to craft compelling messages that promote products and services.

In addition to creativity and analytical skills, proficiency in digital marketing tools and platforms is increasingly important in today’s technology-driven landscape. Advertising and Marketing Professionals should be familiar with social media, search engine optimisation, and content marketing strategies to effectively engage consumers. Furthermore, strong project management abilities are crucial for coordinating campaigns within budget and time constraints. Overall, a successful career in advertising or marketing demands a combination of strategic thinking, creativity, and adaptability to stay ahead in a competitive environment.

Skills/attributes

Strong communication skills
Creativity and innovation
Analytical thinking
Understanding of consumer behaviour
Project management abilities
Proficiency in digital marketing tools
Ability to work collaboratively in teams
Attention to detail
Adaptability to changing market trends
Knowledge of branding and advertising principles
Research and data analysis skills
Strategic planning capabilities
Time management skills
Understanding of social media platforms
Ability to develop and execute marketing campaigns

Resources

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How to Become an Advertising or Marketing Professional: Australian Careers in Marketing

What is a Advertising or Marketing Professional?

Career snapshots For Advertising or Marketing Professionals

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes