How to Become an Advertising Manager: Australian Careers in Marketing

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Master of Analytics

Equip yourself with the skills employers demand, and fast track your way to a rewarding and dynamic career in data analytics with the online Master of Analytics at UNSW.

Through this recognised course, you’ll develop highly technical programming-language and cloud-based-systems skills to become an expert in the design and implementation of successful organisational change programs. You’ll have the opportunity to integrate your knowledge and skills acquired throughout the program in a professional context by collaborating on an industry project in your capstone course.

Gain the skills to take complex information and translate it into simple and powerful data stories that influence stakeholders, while also learning to navigate the ethical dilemmas of data.

Depending on your career goals, you can tailor your program studies with a specialisation in either General Analytics or Marketing Analytics.

Designed with the busy individual in mind, this 100% online course allows you to learn each subject in seven-week blocks. This allows you to study in an accelerated manner, and graduate in as little as two years while working full time.

Online

Advertising Manager, Brand Manager, Business Analyst, Database Analyst, Digital Marketing Manager, Social Media Analyst

Price may vary

Accelerated; complete in as little as 2 years

Graduate Certificate in Analytics

The online Graduate Certificate in Analytics at UNSW is designed for those who see the growing number and diversity of employment opportunities where data analytical capabilities are required and where premium salaries are being offered.

Courses are delivered online in seven-week intensive blocks, which means you could graduate with a Graduate Certificate in Analytics in as little as 8 months.

The Graduate Certificate provides you with the skills employers demand, in a fast-tracked model, plus gives you a pathway to study the Graduate Diploma in Analytics and the Master of Analytics.

Online

Advertising Executive, Advertising Manager, Brand Manager, Business Analyst, Database Analyst, Digital Marketing Manager, Social Media Analyst

Price may vary

Accelerated; complete in as little as 8 months

Graduate Diploma in Analytics

The online Graduate Diploma in Analytics at UNSW will give you the foundational skills that the industry demands plus the soft skills to influence business decisions at senior management levels.

Subject areas will enable you to become an expert in how to design and implement successful organisational change programs, and in Data and Ethics, where you’ll learn how to navigate ethical dilemmas in analytics that guide decisions and behaviours.

This course can be fast-tracked so you could finish in 16 months.

It is also a pathway to study the online Master of Analytics, should you choose to go further.

Online

Advertising Executive, Advertising Manager, Brand Manager, Business Analyst, Database Analyst, Digital Marketing Manager, Social Media Analyst

Price may vary

Accelerated; complete in as little as 16 months

BSB40320, BSB40820

Certificate IV in Entrepreneurship and New Business and Certificate IV in Marketing and Communication

If you are looking to gain contemporary, industry-relevant business skills and commence a lucrative career in business administration and management, then this BSB40320 Certificate IV in Entrepreneurship and New Business and BSB40820 Certificate IV in Marketing and Communication dual qualification from Open Colleges could be a great place to start.

From business basics such as building relationships, financial management, and strategic and business planning to more advanced fields such as how to conduct market research in order to understand consumer behaviour, how to create effective marketing campaigns for your business and how to build your customer base in both digital and off-line space, this flexible course will teach you everything you need to know to become a successful business builder.

By the time you complete this course you will have intimate understanding of how to analyse consumer data and apply insights to your marketing and promotional campaigns, how to evaluate campaign success and how to effectively communicate with customers of all levels in order to optimise your chances of successfully closing sales.

On completion of your first module, you will be given a free 12-month membership to Flying Solo, a small business resource site with a range of benefits such as access to newsletters, webinars, events, discussion forums, flying solo book and Flying Solo directory, all of which will help you manage your business more effectively and efficiently.

PLEASE NOTE – Open Colleges is a privately-run RTO, not government-run like a TAFE, so they cannot offer government funding. Please check eligibility requirements before beginning an enrollment with Open Colleges.

Online

Account Executive, Account Manager, Advertising Executive, Advertising Manager, Advertising or Marketing Professional, Business Manager, Digital Marketing and Communications Officer, Digital Marketing Coordinator, Marketing Coordinator, Marketing Executive, Marketing Manager, Small Business Analyst, Small Business Manager, Small Business Owner

Price may vary

Self-paced; maximum 30 months

On this page

What is a Advertising Manager?

What will I do?

What skills do I need?

Resources

What is a Advertising Manager?

The role of an Advertising Manager is both dynamic and rewarding, offering a unique opportunity to shape the way brands communicate with their audiences. These professionals are responsible for planning, developing, and executing advertising strategies that resonate with target markets. They work closely with creative teams, clients, and media outlets to ensure that campaigns are not only innovative but also effective in achieving the desired outcomes. This career is ideal for those who thrive in fast-paced environments and enjoy the challenge of balancing creativity with strategic thinking.

Advertising Managers have a diverse range of responsibilities that include overseeing the entire advertising process from conception to execution. They begin by assessing the advertising needs of their organisation or clients, determining the most effective media channels to reach their audience. This involves analysing market trends, consumer behaviour, and competitive landscapes to craft compelling messages that capture attention. Additionally, they allocate budgets, manage timelines, and coordinate with various stakeholders to ensure that campaigns are delivered on time and within budget.

Common tasks for Advertising Managers include reviewing and approving creative materials, conducting market research, and evaluating the performance of advertising campaigns. They often lead brainstorming sessions to generate fresh ideas and collaborate with graphic designers, copywriters, and digital marketers to bring those ideas to life. Furthermore, they are responsible for monitoring campaign results and making data-driven adjustments to optimise performance, ensuring that the advertising efforts align with the overall marketing strategy.

Overall, a career as an Advertising Manager is not only about driving sales but also about building brand identity and fostering connections with consumers. It offers a fulfilling path for individuals who are passionate about storytelling and enjoy the art of persuasion. With the right skills and experience, Advertising Managers can significantly impact their organisations and contribute to the ever-evolving landscape of marketing and communications.

Career snapshots For Advertising Managers

Advertising Managers play a crucial role in overseeing the advertising activities within organisations. They are responsible for establishing the nature of advertising required, appraising submitted work, and determining the media to be used for effective presentation or publication.

Average Age: 37 years
Gender Distribution: 55% female
Hours Worked: Average of 44 hours per week, with 85% working full-time
Employment: Approximately 2,100 people are employed in this role
Projected Growth: Annual employment growth is expected to be steady, although specific figures are not available
Unemployment Rate: The unemployment rate for this occupation is not specified, but the demand for advertising managers remains strong in various industries

Advertising Managers typically work in sectors such as Professional, Scientific and Technical Services, and Information Media and Telecommunications. Their role is vital in shaping how organisations communicate with their target audiences, making it a dynamic and rewarding career choice.

Source: ABS, 2021 Census of Population and Housing.

What will I do?

Advertising Managers play a crucial role in shaping the marketing strategies of organisations. They are responsible for overseeing advertising campaigns, ensuring that the messaging aligns with the brand’s goals and resonates with the target audience. This dynamic position requires a blend of creativity, analytical skills, and leadership to effectively manage teams and resources while driving successful advertising initiatives.

Establish advertising requirements – Determine the nature and style of advertising needed for various campaigns.
Assign tasks and evaluate work – Allocate assignments to team members and assess their submissions for publication.
Resource management – Review available resources and select, assemble, and prepare advertising or publicity materials.
Media selection – Identify appropriate media channels for advertising and revise materials for effective presentation or publication.
Campaign strategy development – Collaborate with other managers to formulate and implement advertising policies and plans.
Market analysis – Conduct research to understand market trends and consumer behaviour to inform advertising strategies.
Budget management – Oversee advertising budgets, ensuring that campaigns are executed within financial constraints.
Performance tracking – Monitor and analyse the effectiveness of advertising campaigns, making adjustments as necessary to improve outcomes.
Team leadership – Lead and motivate the advertising team, fostering a collaborative and innovative work environment.
Client communication – Liaise with clients to understand their needs and ensure that advertising strategies align with their objectives.

What skills do I need?

To excel as an Advertising Manager, a diverse skill set is essential. Strong leadership abilities are crucial, as these professionals are responsible for guiding teams in the development and execution of advertising campaigns. Effective communication skills are also vital, enabling them to articulate ideas clearly and collaborate with various stakeholders, including clients, creative teams, and media outlets. Additionally, a solid understanding of market research and consumer behaviour helps Advertising Managers make informed decisions that resonate with target audiences.

Moreover, proficiency in digital marketing tools and analytics is increasingly important in today’s advertising landscape. Advertising Managers must be adept at leveraging data to measure campaign performance and optimise strategies accordingly. Creativity is another key trait, as it allows them to conceptualise innovative advertising solutions that capture attention and drive engagement. Overall, a combination of strategic thinking, creativity, and analytical skills positions Advertising Managers for success in a competitive industry.

Skills/attributes

Strong communication skills
Creative thinking and problem-solving abilities
Project management skills
Analytical skills for market research
Understanding of digital marketing and social media
Ability to work collaboratively in a team
Leadership and team management skills
Budget management and financial acumen
Knowledge of advertising trends and consumer behaviour
Proficiency in marketing software and tools
Strong organisational skills
Ability to adapt to changing market conditions
Networking and relationship-building skills
Attention to detail
Strategic planning and execution capabilities

Resources

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TAS

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How to Become an Advertising Manager: Australian Careers in Marketing

What is a Advertising Manager?

Career snapshots For Advertising Managers

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes