How to Become an Advertising Manager: Australian Careers in Marketing

Equip yourself with the skills employers demand, and fast track your way to a rewarding and dynamic career in data analytics with the online Master of Analytics at UNSW.

Through this recognised course, you’ll develop highly technical programming-language and cloud-based-systems skills to become an expert in the design and implementation of successful organisational change programs. You’ll have the opportunity to integrate your knowledge and skills acquired throughout the program in a professional context by collaborating on an industry project in your capstone course.

Gain the skills to take complex information and translate it into simple and powerful data stories that influence stakeholders, while also learning to navigate the ethical dilemmas of data.

Depending on your career goals, you can tailor your program studies with a specialisation in either General Analytics or Marketing Analytics.

Designed with the busy individual in mind, this 100% online course allows you to learn each subject in seven-week blocks. This allows you to study in an accelerated manner, and graduate in as little as two years while working full time.

The online Graduate Certificate in Analytics at UNSW is designed for those who see the growing number and diversity of employment opportunities where data analytical capabilities are required and where premium salaries are being offered.

Courses are delivered online in seven-week intensive blocks, which means you could graduate with a Graduate Certificate in Analytics in as little as 8 months.

The Graduate Certificate provides you with the skills employers demand, in a fast-tracked model, plus gives you a pathway to study the Graduate Diploma in Analytics and the Master of Analytics.  

The online Graduate Diploma in Analytics at UNSW will give you the foundational skills that the industry demands plus the soft skills to influence business decisions at senior management levels.

Subject areas will enable you to become an expert in how to design and implement successful organisational change programs, and in Data and Ethics, where you’ll learn how to navigate ethical dilemmas in analytics that guide decisions and behaviours.

This course can be fast-tracked so you could finish in 16 months.

It is also a pathway to study the online Master of Analytics, should you choose to go further.

If you are looking to gain contemporary, industry-relevant business skills and commence a lucrative career in business administration and management, then this BSB40320 Certificate IV in Entrepreneurship and New Business and BSB40820 Certificate IV in Marketing and Communication dual qualification from Open Colleges could be a great place to start.

From business basics such as building relationships, financial management, and strategic and business planning to more advanced fields such as how to conduct market research in order to understand consumer behaviour, how to create effective marketing campaigns for your business and how to build your customer base in both digital and off-line space, this flexible course will teach you everything you need to know to become a successful business builder.

By the time you complete this course you will have intimate understanding of how to analyse consumer data and apply insights to your marketing and promotional campaigns, how to evaluate campaign success and how to effectively communicate with customers of all levels in order to optimise your chances of successfully closing sales.

On completion of your first module, you will be given a free 12-month membership to Flying Solo, a small business resource site with a range of benefits such as access to newsletters, webinars, events, discussion forums, flying solo book and Flying Solo directory, all of which will help you manage your business more effectively and efficiently.

Please note: This is a fee-for-service course, it is not government funded.