How to Become an Advertising Executive: Australian Careers in Marketing

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BSB42415

Certificate IV in Marketing and Communication

Marketing techniques develop and change according to their purpose and context. With this BSB40820 Certificate IV in Marketing and Communication qualification from Upskilled, you can get up-to-date knowledge and the confidence to apply bespoke marketing solutions.

The course covers public relations and marketing, with the key skills ranging from presenting products to analysing markets and consumer behaviours and building client relationships. Studying these components online will help you get your foot in the door as a professional marketer, with skills that will be relevant across many industries. The course will teach you industry-essential skills such as how to analyse consumer behaviour, how to develop and apply knowledge of communications industry, how to apply business risk management processes, how to articulate, present and debate ideas and how to promote products and services, amongst others.

By the end of the course you will be ready to take on the exciting world of marketing and consumer communications, and start an interesting and rewarding career.

Online

Advertising Executive, Digital Marketing Manager, Direct Marketing Officer, Market Research Assistant, Market Researcher, Marketing Coordinator, Marketing Manager, Marketing Officer, Marketing Team Leader, Public Relations Officer

Price may vary

12-18 months

BSB40820

Certificate IV in Marketing and Communication

Learn from industry experts about the world of marketing and communications and build valuable in-demand skills!

Studying the BSB40820 Certificate IV in Marketing and Communication course online with Open Colleges will educate you in the essentials of the marketing industry, including legal considerations, consumer behaviour, market trends and networking. Learn how to work effectively within this industry with confidence and competence; understand customers and how to conduct market research to gain more insight into people and their habits; analyse consumer data and apply market profiling to campaigns, as well as digital and traditional marketing channels, how to use them, and who they best serve.

When you successfully complete your first module, you’ll get a free 12-month student membership to the Australian Marketing Institute (AMI), the industry peak body for marketing professionals in Australia.

This course can act as a pathway into further study, including the BSV50120 Diploma of Business, or 10904NAT Diploma of Social Media Marketing.

PLEASE NOTE – Open Colleges is a privately-run RTO, not government-run like a TAFE, so they cannot offer government funding. Please check eligibility requirements before beginning an enrollment with Open Colleges.

Online

Advertising Executive, Communications Coordinator, Copywriter, Digital Marketing Assistant, Digital Marketing Coordinator, Direct Marketing Officer, Market Research Assistant, Marketing Coordinator, Marketing Officer, Public Relations Officer

Price may vary

Up to 24 months

Graduate Certificate in Analytics

The online Graduate Certificate in Analytics at UNSW is designed for those who see the growing number and diversity of employment opportunities where data analytical capabilities are required and where premium salaries are being offered.

Courses are delivered online in seven-week intensive blocks, which means you could graduate with a Graduate Certificate in Analytics in as little as 8 months.

The Graduate Certificate provides you with the skills employers demand, in a fast-tracked model, plus gives you a pathway to study the Graduate Diploma in Analytics and the Master of Analytics.

Online

Advertising Executive, Advertising Manager, Brand Manager, Business Analyst, Database Analyst, Digital Marketing Manager, Social Media Analyst

Price may vary

Accelerated; complete in as little as 8 months

Graduate Diploma in Analytics

The online Graduate Diploma in Analytics at UNSW will give you the foundational skills that the industry demands plus the soft skills to influence business decisions at senior management levels.

Subject areas will enable you to become an expert in how to design and implement successful organisational change programs, and in Data and Ethics, where you’ll learn how to navigate ethical dilemmas in analytics that guide decisions and behaviours.

This course can be fast-tracked so you could finish in 16 months.

It is also a pathway to study the online Master of Analytics, should you choose to go further.

Online

Advertising Executive, Advertising Manager, Brand Manager, Business Analyst, Database Analyst, Digital Marketing Manager, Social Media Analyst

Price may vary

Accelerated; complete in as little as 16 months

BSB40320, BSB40820

Certificate IV in Entrepreneurship and New Business and Certificate IV in Marketing and Communication

If you are looking to gain contemporary, industry-relevant business skills and commence a lucrative career in business administration and management, then this BSB40320 Certificate IV in Entrepreneurship and New Business and BSB40820 Certificate IV in Marketing and Communication dual qualification from Open Colleges could be a great place to start.

From business basics such as building relationships, financial management, and strategic and business planning to more advanced fields such as how to conduct market research in order to understand consumer behaviour, how to create effective marketing campaigns for your business and how to build your customer base in both digital and off-line space, this flexible course will teach you everything you need to know to become a successful business builder.

By the time you complete this course you will have intimate understanding of how to analyse consumer data and apply insights to your marketing and promotional campaigns, how to evaluate campaign success and how to effectively communicate with customers of all levels in order to optimise your chances of successfully closing sales.

On completion of your first module, you will be given a free 12-month membership to Flying Solo, a small business resource site with a range of benefits such as access to newsletters, webinars, events, discussion forums, flying solo book and Flying Solo directory, all of which will help you manage your business more effectively and efficiently.

Online

Account Executive, Account Manager, Advertising Executive, Advertising Manager, Advertising or Marketing Professional, Business Manager, Digital Marketing and Communications Officer, Digital Marketing Coordinator, Marketing Coordinator, Marketing Executive, Marketing Manager, Small Business Analyst, Small Business Manager, Small Business Owner

Price may vary

Self-paced; maximum 30 months

On this page

What is a Advertising Executive?

What will I do?

What skills do I need?

Resources

What is a Advertising Executive?

The role of an Advertising Executive is both dynamic and rewarding, offering a unique opportunity to blend creativity with strategic thinking. These professionals are at the forefront of developing and executing advertising campaigns that capture the attention of target audiences. They work closely with clients to understand their needs and objectives, translating these into compelling advertising strategies that resonate across various media platforms. This career is ideal for those who thrive in fast-paced environments and enjoy the challenge of crafting messages that inspire action.

Advertising Executives are responsible for a wide range of tasks that include researching market trends, identifying target demographics, and developing creative concepts for campaigns. They collaborate with creative teams to produce advertisements that align with the client’s brand identity and marketing goals. Additionally, they oversee the execution of campaigns, ensuring that all elements are delivered on time and within budget. This role requires strong communication skills, as Advertising Executives often present ideas and strategies to clients and stakeholders, fostering relationships that are crucial for success.

In their day-to-day activities, Advertising Executives engage in project management, coordinating with various departments such as design, media buying, and public relations. They analyse campaign performance metrics to assess effectiveness and make data-driven decisions for future initiatives. This analytical aspect of the role complements the creative side, allowing Advertising Executives to refine their strategies and enhance the impact of their campaigns. The blend of creativity and analysis makes this career both challenging and fulfilling, as it allows individuals to see the tangible results of their efforts.

Overall, a career as an Advertising Executive is not only about creating eye-catching advertisements but also about understanding consumer behaviour and market dynamics. It offers a platform for individuals to express their creativity while making a significant impact on a brand’s success. With the advertising industry continually evolving, there are ample opportunities for growth and innovation, making this a vibrant and exciting field to be a part of.

Career snapshots For Advertising Executives

Advertising Managers play a crucial role in overseeing advertising activities within organisations, ensuring that campaigns are effectively planned and executed. This career is characterised by a dynamic work environment, where creativity and strategic thinking are essential.

Average Age: 37 years
Gender Distribution: 55% female
Hours Worked: Average of 44 hours per week, with 85% working full-time
Pay: Median weekly earnings are approximately $2,331
Unemployment Rate: Relatively low, with a stable demand for skilled professionals
Employment Numbers: Approximately 2,100 individuals are employed as Advertising Managers
Projected Growth: Expected annual employment growth of around 5,500 positions in related fields

With a strong presence in industries such as professional services and telecommunications, Advertising Managers are well-positioned for career advancement. The combination of strategic oversight and creative input makes this role both challenging and rewarding.

Source: ABS, 2021 Census of Population and Housing.

What will I do?

Advertising Executives play a crucial role in shaping the marketing strategies of organisations. They are responsible for managing advertising campaigns, coordinating with creative teams, and ensuring that the messaging aligns with the brand’s objectives. Their work involves a blend of creativity, analytical skills, and strategic thinking, making them key players in the competitive landscape of advertising.

Establishing Advertising Requirements – Identifying the nature of advertising needed and determining the appropriate style of presentation.
Assigning Tasks – Allocating assignments to team members and evaluating submitted work for publication.
Resource Management – Examining available resources to select, assemble, and prepare advertising or publicity materials.
Media Selection – Determining the media channels to be used and revising materials for effective presentation or publication.
Campaign Development – Directing the development of new product initiatives and marketing campaigns.
Sales Coordination – Organising and controlling sales activities, including setting product mix and customer service standards.
Pricing Strategy – Setting prices and credit arrangements for products and services.
Performance Analysis – Monitoring and analysing the effectiveness of advertising campaigns to inform future strategies.

What skills do I need?

A career as an Advertising Executive requires a diverse set of skills that blend creativity with strategic thinking. Strong communication skills are essential, as these professionals must articulate ideas clearly to clients and team members. Additionally, a solid understanding of market research and consumer behaviour is crucial for developing effective advertising campaigns that resonate with target audiences. Proficiency in digital marketing tools and platforms is increasingly important, given the shift towards online advertising. Furthermore, the ability to analyse data and metrics helps in assessing campaign performance and making informed decisions for future strategies.

In addition to technical skills, successful Advertising Executives must possess strong leadership and project management abilities. They often oversee teams and coordinate various aspects of advertising projects, requiring excellent organisational skills and the capacity to manage multiple tasks simultaneously. Creativity is at the heart of advertising, so a flair for innovative thinking and problem-solving is vital. Finally, adaptability and a willingness to stay updated with industry trends and emerging technologies will empower Advertising Executives to thrive in a fast-paced and ever-evolving environment.

Skills/attributes

Strong communication skills
Creativity and innovation
Analytical thinking
Project management abilities
Understanding of marketing principles
Ability to work under pressure
Team leadership and collaboration
Attention to detail
Negotiation skills
Knowledge of digital marketing tools and platforms
Adaptability to changing trends
Strategic planning and execution
Client relationship management
Budget management skills
Research and data analysis capabilities

Resources

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How to Become an Advertising Executive: Australian Careers in Marketing

What is a Advertising Executive?

Career snapshots For Advertising Executives

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes