How to Become an Account Manager: Australian Careers in Marketing

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Executive MBA

Take the first step in your global business career with this online Executive Master of Business Administration course from Ducere Business School.

Designed for students with global career ambitions, this executive business degree offers the prestige of a world-leading university with the hands-on support of local offices. With this degree, you’ll have access to a course accredited by a university in the world’s top five per cent and taught by industry-leading experts — without leaving your home.

In this course, you’ll build a strong foundation in core business skills and knowledge. You’ll study business strategy, leadership, marketing, finance and innovation, and put your skills into practice with applied industry-based projects. With no exams and 100 per cent online learning, this course offers a flexible and highly relevant opportunity to gain a sought-after business degree without interrupting your life.

If you’re seeking to grow your confidence, enhance your career opportunities, or take your next step towards a leadership role, this course is for you.

Online

Account Manager, Business Manager, Chief Executive Officer (CEO), General Manager, Management Consultant, Managing Director, Small Business Manager, Small Business Owner

Price may vary

1 year full-time

BSB50120

Diploma of Business (Business Development)

If you’re a natural communicator interested in a career in business, this BSB50120 Diploma of Business (Business Development) from MCI Institute is your next career step.

Designed for students with no prior academic or professional experience, this diploma offers the core skills and knowledge needed to help businesses grow and succeed. After completing this course, you’ll be ready to work professionally in business development or sales roles.

In this online course, you’ll learn how to build and maintain relationships; organise business meetings; lead project work; manage strategic and financial business plans; and evaluate marketing opportunities. With a focus on fostering relationships to create opportunities and drive growth, this qualification is suited to proactive thinkers seeking a new challenge.

With dedicated support and hands-on mentors, MCI Institute makes sure you’re supported to achieve during this course.

Online

Account Executive, Account Manager, Business Development Manager, Business Manager, Sales Manager

Price may vary

Self-paced; up to 12 months part-time

BSB40320

BSB40820

Certificate IV in Entrepreneurship and New Business and Certificate IV in Marketing and Communication

If you are looking to gain contemporary, industry-relevant business skills and commence a lucrative career in business administration and management, then this BSB40320 Certificate IV in Entrepreneurship and New Business and BSB40820 Certificate IV in Marketing and Communication dual qualification from Open Colleges could be a great place to start.

From business basics such as building relationships, financial management, and strategic and business planning to more advanced fields such as how to conduct market research in order to understand consumer behaviour, how to create effective marketing campaigns for your business and how to build your customer base in both digital and off-line space, this flexible course will teach you everything you need to know to become a successful business builder.

By the time you complete this course you will have intimate understanding of how to analyse consumer data and apply insights to your marketing and promotional campaigns, how to evaluate campaign success and how to effectively communicate with customers of all levels in order to optimise your chances of successfully closing sales.

On completion of your first module, you will be given a free 12-month membership to Flying Solo, a small business resource site with a range of benefits such as access to newsletters, webinars, events, discussion forums, flying solo book and Flying Solo directory, all of which will help you manage your business more effectively and efficiently.

Please note: This is a fee-for-service course, it is not government funded.

Online

Account Executive, Account Manager, Advertising Executive, Advertising Manager, Advertising or Marketing Professional, Business Manager, Digital Marketing and Communications Officer, Digital Marketing Coordinator, Marketing Coordinator, Marketing Executive, Marketing Manager, Small Business Analyst, Small Business Manager, Small Business Owner

Price may vary

Self-paced; maximum 30 months

BSB40120

Certificate IV in Business

If you feel that you have a talent for business and would like to pursue a career in this varied and exciting field, then this BSB40120 Certificate IV in Business qualification from GROW Training Group could be an ideal qualification to get you there.

This online business program has been developed in collaboration with industry experts to ensure a comprehensive and current learning experience aligned with industry best practices. Participants will acquire multifaceted business skills, including how to use digital technologies to collaborate in a work environment, how to demonstrate leadership in the workplace and how to design and produce complex text documents, positioning them to excel in supervisory or leadership roles. The curriculum includes elective courses that impart high-demand skills and versatile business acumen, with the flexibility for customisation to suit specific roles or specialised industry programs.

Enrolment period is 24 months. We find our students complete the qualification in varied time frames. It really does depend on your life situation and availability. The program can be completed in a much shorter time – we would recommend aiming at completing 1 unit per month.

This program is delivered in our online learner system. You do not need to come to class, however, you will need to stay connected with your Educator and attend phone and/or web meetings to complete some of the practical components of your course. eLearning allows you the flexibility of completing your course at your own pace, at times to suit work and other life commitments. You can work on your course at anytime, anywhere supported by your industry experienced educator via telephone and email no matter where you are.

Please Note: Grow Training Group operates as a privately managed Registered Training Organisation (RTO), differing from government-run institutions such as a TAFE. Consequently, Grow does not offer government funding.

Blended, Online

Online

Account Director, Account Manager, Administration Supervisor, Business Administrator, Business Advisor, Business Consultant, Business Development Manager, Business Manager, Business Operations Manager, Director, Office Administrator, Office Manager, Small Business Manager

Price may vary

Maximum of 24 months

On this page

What is a Account Manager?

What will I do?

What skills do I need?

Resources

What is a Account Manager?

The role of an Account Manager is both dynamic and rewarding, serving as a vital link between a company and its clients. Account Managers are responsible for managing relationships with existing clients, ensuring their needs are met while also identifying opportunities for growth. This position requires a blend of interpersonal skills, strategic thinking, and a deep understanding of the products or services offered by the company. By fostering strong relationships, Account Managers play a crucial role in driving customer satisfaction and loyalty, which ultimately contributes to the overall success of the business.

In their day-to-day activities, Account Managers engage in a variety of tasks that include compiling lists of prospective clients, following up on client satisfaction, and coordinating the preparation of sales proposals. They are adept at understanding market conditions and competitor offerings, which allows them to provide valuable insights to their clients. Additionally, they often collaborate with internal teams to ensure that client expectations are met and that any issues are resolved promptly. This proactive approach not only enhances client relationships but also positions the Account Manager as a trusted advisor.

Account Managers also have the exciting opportunity to explore new business avenues. They are tasked with identifying potential sales opportunities within existing accounts, which requires a keen eye for detail and a strategic mindset. By leveraging their knowledge of client needs and market trends, they can propose tailored solutions that drive mutual success. This aspect of the role not only contributes to personal career growth but also significantly impacts the company’s bottom line.

Overall, a career as an Account Manager is fulfilling for those who enjoy building relationships and driving results. With a focus on customer satisfaction and business development, this role offers a unique blend of challenges and rewards, making it an excellent choice for individuals looking to make a meaningful impact in their professional lives.

Career snapshots For Account Managers

ICT Account Managers play a crucial role in managing sales of computer hardware, software, and services to existing clients while also identifying new sales opportunities. This position requires strong communication skills and a deep understanding of the ICT market.

Average Age: 39 years
Gender Distribution: 32% female
Hours Worked: 94% work full-time, averaging 42 hours per week
Employment: Approximately 6,600 people are employed in this role
Projected Growth: Annual employment growth is currently not specified
Unemployment Rate: Specific unemployment rates for this role are not provided

ICT Account Managers are predominantly found in industries such as Professional, Scientific and Technical Services, Information Media and Telecommunications, and Wholesale Trade. This role is essential for maintaining customer satisfaction and retention, making it a vital part of the ICT sector.

Source: ABS, 2021 Census of Population and Housing.

What will I do?

Account Managers play a crucial role in maintaining and expanding relationships with clients, ensuring their needs are met while also identifying new business opportunities. They act as the primary point of contact between the client and the company, facilitating communication and collaboration to drive customer satisfaction and retention. This position requires a blend of sales acumen, customer service skills, and strategic thinking to effectively manage accounts and contribute to the overall success of the organisation.

Client Relationship Management – Develops and maintains strong relationships with existing clients to ensure satisfaction and loyalty.
Sales Strategy Development – Identifies opportunities for upselling and cross-selling products or services to existing clients.
Client Communication – Acts as the main point of contact for clients, addressing inquiries and resolving issues promptly.
Market Research – Gathers and analyses market data to understand client needs and industry trends.
Proposal Preparation – Coordinates the preparation of sales proposals and presentations tailored to client requirements.
Performance Tracking – Monitors account performance and client satisfaction metrics to identify areas for improvement.
Collaboration with Internal Teams – Works closely with sales, marketing, and product development teams to align client needs with company offerings.
Contract Negotiation – Engages in negotiations with clients to secure contracts and agreements that benefit both parties.
Reporting – Prepares regular reports on account status, sales performance, and client feedback for management review.
Training and Support – Provides training and support to clients on product usage and best practices to enhance their experience.

What skills do I need?

A successful career as an Account Manager requires a diverse set of skills that blend interpersonal communication, strategic thinking, and a deep understanding of the market. Strong communication skills are essential, as Account Managers must effectively convey ideas and solutions to clients while also listening to their needs and concerns. Additionally, they should possess excellent negotiation skills to secure deals that benefit both the client and the company. A solid grasp of sales techniques and customer relationship management is crucial, as these professionals are responsible for maintaining and growing client accounts.

Moreover, analytical skills play a significant role in an Account Manager’s success. They need to assess market trends, client feedback, and sales data to identify opportunities for growth and improvement. Time management and organisational skills are also vital, as Account Managers often juggle multiple accounts and projects simultaneously. Finally, a proactive approach to problem-solving and a commitment to customer satisfaction can set an Account Manager apart in a competitive landscape, ensuring long-term client relationships and business success.

Skills/attributes

Strong communication skills
Relationship management
Sales and negotiation skills
Problem-solving abilities
Time management and organisational skills
Customer service orientation
Analytical thinking
Knowledge of ICT products and services
Ability to work under pressure
Team collaboration
Adaptability and flexibility
Attention to detail
Proficiency in CRM software
Understanding of market trends
Ability to prepare and present proposals

Resources

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How to Become an Account Manager: Australian Careers in Marketing

What is a Account Manager?

Career snapshots For Account Managers

What will I do?

What skills do I need?

Skills/attributes

Resources

Career Outcomes